Blog Post:
When we think of beauty influencers, we often picture them as individuals who simply share their love for makeup and skincare products on social media. However, many of these influencers are also successful entrepreneurs who have built their own beauty empires. In this blog post, we’ll take a look at some of the top beauty influencers who are also successful business owners, proving that they are more than just pretty faces.
1. Huda Kattan
Huda Kattan is a name that needs no introduction in the beauty world. With over 47 million followers on Instagram, she has become one of the most influential figures in the industry. What many people don’t know about Huda is that she is also the founder and CEO of Huda Beauty, a cosmetics brand that offers a range of makeup and skincare products. Huda started her business in 2013 with just a few false eyelashes, and today, her brand is worth over $1 billion.
2. Jackie Aina
Jackie Aina is not just a beauty influencer, but also a successful entrepreneur and activist. She started her YouTube career in 2009 and has since gained a huge following for her honest and informative beauty content. In 2018, she launched her own cosmetics brand, FORVR mood, which offers a range of haircare and lifestyle products. Jackie aims to create a space for women of color in the beauty industry and has been vocal about promoting inclusivity and diversity.
3. Emily Weiss
Emily Weiss is the founder and CEO of Glossier, a beauty brand that has taken the industry by storm. Before starting her own business, Emily worked as a fashion assistant at Vogue and later became a beauty editor at Teen Vogue. In 2010, she started a beauty blog called Into The Gloss, which gained a loyal following and eventually evolved into a successful beauty brand. Today, Glossier is valued at over $1 billion, and Emily has been named one of the most influential people in the beauty industry by Forbes.
4. Michelle Phan

Beauty Influencers You Didn't Know Were Also Entrepreneurs
Michelle Phan is a pioneer in the beauty influencer industry. She started her YouTube channel in 2007 and quickly gained a huge following for her makeup tutorials and beauty tips. In 2011, she co-founded Ipsy, a monthly beauty subscription service that has now become a successful business venture. Michelle stepped down from her role at Ipsy in 2016 but continues to be a successful entrepreneur, with her own makeup line, EM Cosmetics.
5. Desi Perkins
Desi Perkins is a popular beauty influencer known for her stunning makeup looks and fashion sense. In 2019, she launched her own eyewear brand, DEZI, which offers a range of stylish and affordable sunglasses. Desi has always been passionate about fashion and has used her platform to promote body positivity and inclusivity. With her successful eyewear brand, she aims to provide high-quality products at an affordable price.
6. Marianna Hewitt
Marianna Hewitt is a beauty and lifestyle influencer who has collaborated with many top beauty brands. In 2017, she launched her own skincare brand, Summer Fridays, with her friend and fellow influencer, Lauren Gores. The brand’s first product, Jet Lag Mask, quickly became a cult favorite, and Summer Fridays has since expanded its product range. Marianna and Lauren have used their expertise and knowledge to create effective and luxurious skincare products that are loved by many.
7. Tati Westbrook
Tati Westbrook is a beauty influencer who is known for her honest and thorough product reviews. In 2019, she launched her own beauty brand, Tati Beauty, which offers a range of makeup products. Tati’s brand gained a lot of attention for its innovative eyeshadow palette, Textured Neutrals Vol. 1, which features a unique “sequin” formula. Tati has utilized her extensive knowledge and experience in the beauty industry to create a brand that offers high-quality and innovative products.
Summary:
Beauty influencers are not just content creators, but also successful entrepreneurs who have built their own beauty empires. From Huda Kattan’s billion-dollar brand to Emily Weiss’s Glossier, these influencers have proven that they are more than just pretty faces. Individuals like Jackie Aina, Michelle Phan, and Desi Perkins have used their platforms to promote inclusivity and diversity in the beauty industry, while also launching their own successful businesses. Marianna Hewitt, Tati Westbrook, and many others have also created their own brands, utilizing their expertise and knowledge in the beauty industry. These beauty influencers have not only inspired us with their makeup and skincare tips, but also shown us that with hard work and determination, we can achieve our entrepreneurial dreams.






