Category: MosieBaby

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Beauty Influencers Share Their Favorite Drugstore Finds

Beauty influencers have become a major source of inspiration and information for makeup and skincare enthusiasts all over the world. Their recommendations and reviews hold a lot of weight in the beauty community, and many people turn to them for advice on which products to try. While many influencers often showcase high-end and luxury beauty products, they also have a treasure trove of amazing drugstore finds that are affordable and accessible for everyone. In this blog post, we will be sharing the favorite drugstore finds of some top beauty influencers.

1. Kathleen Lights – Maybelline Fit Me! Concealer

Kathleen Lights is a popular beauty YouTuber known for her honest and detailed reviews. When it comes to drugstore finds, she swears by the Maybelline Fit Me! Concealer. This concealer has a lightweight formula that provides great coverage and blends seamlessly into the skin. It also has a wide range of shades, making it suitable for all skin tones. Kathleen loves using this concealer for brightening her under-eye area and covering any blemishes.

2. Tati Westbrook – L’Oreal Voluminous Lash Paradise Mascara

Tati Westbrook, also known as GlamLifeGuru, is a beauty influencer with a massive following on YouTube. She is known for her in-depth makeup tutorials and product reviews. One of her favorite drugstore finds is the L’Oreal Voluminous Lash Paradise Mascara. This mascara has a volumizing and lengthening formula that gives lashes a full and fluttery look. Tati loves how it holds a curl and stays put all day without smudging or flaking.

3. James Charles – NYX Professional Makeup Micro Brow Pencil

James Charles is a popular beauty influencer and makeup artist who rose to fame through his YouTube channel and collaborations with high-end brands. However, he also has a soft spot for drugstore products, and one of his favorites is the NYX Professional Makeup Micro Brow Pencil. This brow pencil has a precise tip that makes it easy to create hair-like strokes for natural-looking brows. It also has a spoolie on the other end for blending and shaping the brows.

4. Jackie Aina – Milani Baked Blush

Jackie Aina is a beauty influencer who uses her platform to advocate for inclusivity and diversity in the beauty industry. She is known for her bold and colorful makeup looks and her honest product reviews. One of her top drugstore finds is the Milani Baked Blush. These blushes have a luminous finish and come in a variety of shades suitable for all skin tones. Jackie loves how they give a natural flush of color to the cheeks and can also be built up for a more intense look.

5. Manny MUA – Wet n Wild MegaGlo Highlighting Powder

Manny MUA, also known as Manny Gutierrez, is a beauty influencer and makeup artist who has collaborated with major beauty brands and launched his own makeup line. He has also shared his love for drugstore products, and one of his go-to favorites is the Wet n Wild MegaGlo Highlighting Powder. These highlighters have a buttery smooth formula that gives a blinding glow to the skin. Manny loves how they can be layered for a more intense highlight or applied lightly for a subtle glow.

Beauty Influencers Share Their Favorite Drugstore Finds

6. Huda Kattan – L’Oreal Paris Infallible Pro-Matte Foundation

Huda Kattan is a beauty influencer and founder of the popular makeup brand Huda Beauty. She is known for her flawless makeup looks and her love for high-end products. However, one drugstore find that has impressed her is the L’Oreal Paris Infallible Pro-Matte Foundation. This foundation has a long-lasting, matte formula that provides full coverage without feeling heavy on the skin. Huda loves how it keeps her skin looking flawless and oil-free throughout the day.

7. NikkiTutorials – Physician’s Formula Butter Bronzer

NikkiTutorials, also known as Nikkie de Jager, is a Dutch beauty influencer known for her creative makeup looks and her popular series “The Power of Makeup.” She also has a soft spot for drugstore products, and one of her favorites is the Physician’s Formula Butter Bronzer. This bronzer has a silky smooth texture and a buildable formula that gives a natural sun-kissed look to the skin. Nikki loves how it blends effortlessly and smells like a tropical vacation.

8. Desi Perkins – L’Oreal Paris True Match Lumi Glotion

Desi Perkins is a beauty influencer and makeup artist who shares her passion for makeup and fashion on her YouTube channel. She also has a love for drugstore products, and one of her top picks is the L’Oreal Paris True Match Lumi Glotion. This product has a lightweight, moisturizing formula that gives the skin a radiant and dewy finish. Desi loves using it as a base or mixing it with her foundation for a luminous glow.

9. Manny Gutierrez – e.l.f. Cosmetics Poreless Putty Primer

Manny Gutierrez, also known as Manny MUA, is not the only Manny on this list who loves drugstore finds. Another beauty influencer named Manny Gutierrez, also known as Manny Gutierrez, loves the e.l.f. Cosmetics Poreless Putty Primer. This primer has a velvety smooth texture that blurs out pores and creates a smooth base for makeup. Manny loves how it minimizes the appearance of pores and helps his makeup last all day.

10. Tati Westbrook – Essence Make Me Brow Eyebrow Gel Mascara

Tati Westbrook makes another appearance on this list with her love for the Essence Make Me Brow Eyebrow Gel Mascara. This product has a tinted gel formula that adds volume and color to the brows while keeping them in place. Tati loves using it on its own for a natural look or on top of a brow pencil for a more defined brow.

In summary, beauty influencers have shared their favorite drugstore finds that are affordable, easily accessible, and deliver amazing results. From concealers to mascaras, and from blushes to primers, these influencers have tried and tested various products and have found gems in the drugstore aisles. Next time you’re looking for budget-friendly beauty products, don’t forget to check out these influencer-approved recommendations.

December 14, 2025
From YouTube to the Runway: How These 42 Beauty Influencers Are Changing the Game

Summary:

In recent years, social media has become a powerful platform for beauty influencers to share their knowledge and passion for all things makeup, skincare, and hair. With the rise of YouTube, Instagram, and other platforms, these influencers have gained millions of followers and have even made their way onto the runways of high-end fashion shows. In this blog post, we will explore the journey of 42 beauty influencers who have successfully transitioned from YouTube to the runway, and how they are changing the game in the beauty industry.

These 42 influencers come from diverse backgrounds and have different areas of expertise, but they all have one thing in common – their love for beauty and their ability to connect with their followers. Through their creative and informative content, they have built a loyal following, and their influence has not gone unnoticed by major beauty brands and fashion designers.

From makeup tutorials and product reviews to skincare routines and hair care tips, these influencers have mastered the art of creating engaging and visually appealing content that resonates with their audience. They have also collaborated with major beauty brands, launched their own makeup and skincare lines, and even walked the runways of New York, Paris, and Milan Fashion Weeks.

One of the first beauty influencers to make a name for herself on YouTube is Michelle Phan. With over 8 million subscribers, Phan has become a pioneer in the beauty influencer community. She has collaborated with major brands such as Lancôme and L’Oréal, and her success has inspired many others to follow in her footsteps.

From YouTube to the Runway: How These 42 Beauty Influencers Are Changing the Game

Another notable influencer is Huda Kattan, who started her beauty blog in 2010 and has since become a household name in the beauty industry. With over 40 million followers on Instagram and a successful makeup line, Kattan has become a major player in the beauty world. She has also been featured on the cover of magazines, walked the runway for major fashion brands, and even launched her own fragrance collection.

In addition to these two trailblazers, there are many other beauty influencers who have made a significant impact on the industry. Some notable names include Nikkie de Jager, also known as NikkieTutorials, who has collaborated with major brands such as Maybelline and Marc Jacobs; Desi Perkins, who has launched her own sunglasses line and collaborated with major beauty brands; and Jenn Im, who has her own clothing line and has been featured in Vogue and Elle magazines.

These influencers have not only gained recognition for their creative content and partnerships, but they have also been breaking barriers in the beauty industry. They have been vocal about the importance of diversity and inclusivity in the beauty world and have used their platforms to promote body positivity and self-love. They have also been advocates for sustainability and have encouraged their followers to make more conscious choices when it comes to beauty products.

With their growing influence, these beauty influencers have also become major players in the fashion industry. They have been invited to attend and cover major fashion events and have even walked the runways themselves. This crossover from beauty to fashion has allowed them to showcase their personal style and use their influence to bring attention to emerging designers and trends.

One example of this is Jackie Aina, who has walked the runway for Rihanna’s Savage X Fenty fashion show and has been a vocal advocate for diversity in the fashion industry. Another is Patrick Starrr, who has collaborated with fashion designers and has been featured in campaigns for major brands such as MAC Cosmetics.

In conclusion, these 42 beauty influencers have proven that their impact goes beyond just makeup and skincare. They have become entrepreneurs, activists, and even fashion icons. With their creativity, authenticity, and passion, they have changed the game in the beauty industry and continue to pave the way for future generations of beauty influencers.

December 14, 2025
Beauty Influencers You Didn’t Know Were Also Entrepreneurs

Blog Post:

When we think of beauty influencers, we often picture them as individuals who simply share their love for makeup and skincare products on social media. However, many of these influencers are also successful entrepreneurs who have built their own beauty empires. In this blog post, we’ll take a look at some of the top beauty influencers who are also successful business owners, proving that they are more than just pretty faces.

1. Huda Kattan

Huda Kattan is a name that needs no introduction in the beauty world. With over 47 million followers on Instagram, she has become one of the most influential figures in the industry. What many people don’t know about Huda is that she is also the founder and CEO of Huda Beauty, a cosmetics brand that offers a range of makeup and skincare products. Huda started her business in 2013 with just a few false eyelashes, and today, her brand is worth over $1 billion.

2. Jackie Aina

Jackie Aina is not just a beauty influencer, but also a successful entrepreneur and activist. She started her YouTube career in 2009 and has since gained a huge following for her honest and informative beauty content. In 2018, she launched her own cosmetics brand, FORVR mood, which offers a range of haircare and lifestyle products. Jackie aims to create a space for women of color in the beauty industry and has been vocal about promoting inclusivity and diversity.

3. Emily Weiss

Emily Weiss is the founder and CEO of Glossier, a beauty brand that has taken the industry by storm. Before starting her own business, Emily worked as a fashion assistant at Vogue and later became a beauty editor at Teen Vogue. In 2010, she started a beauty blog called Into The Gloss, which gained a loyal following and eventually evolved into a successful beauty brand. Today, Glossier is valued at over $1 billion, and Emily has been named one of the most influential people in the beauty industry by Forbes.

4. Michelle Phan

Beauty Influencers You Didn't Know Were Also Entrepreneurs

Michelle Phan is a pioneer in the beauty influencer industry. She started her YouTube channel in 2007 and quickly gained a huge following for her makeup tutorials and beauty tips. In 2011, she co-founded Ipsy, a monthly beauty subscription service that has now become a successful business venture. Michelle stepped down from her role at Ipsy in 2016 but continues to be a successful entrepreneur, with her own makeup line, EM Cosmetics.

5. Desi Perkins

Desi Perkins is a popular beauty influencer known for her stunning makeup looks and fashion sense. In 2019, she launched her own eyewear brand, DEZI, which offers a range of stylish and affordable sunglasses. Desi has always been passionate about fashion and has used her platform to promote body positivity and inclusivity. With her successful eyewear brand, she aims to provide high-quality products at an affordable price.

6. Marianna Hewitt

Marianna Hewitt is a beauty and lifestyle influencer who has collaborated with many top beauty brands. In 2017, she launched her own skincare brand, Summer Fridays, with her friend and fellow influencer, Lauren Gores. The brand’s first product, Jet Lag Mask, quickly became a cult favorite, and Summer Fridays has since expanded its product range. Marianna and Lauren have used their expertise and knowledge to create effective and luxurious skincare products that are loved by many.

7. Tati Westbrook

Tati Westbrook is a beauty influencer who is known for her honest and thorough product reviews. In 2019, she launched her own beauty brand, Tati Beauty, which offers a range of makeup products. Tati’s brand gained a lot of attention for its innovative eyeshadow palette, Textured Neutrals Vol. 1, which features a unique “sequin” formula. Tati has utilized her extensive knowledge and experience in the beauty industry to create a brand that offers high-quality and innovative products.

Summary:

Beauty influencers are not just content creators, but also successful entrepreneurs who have built their own beauty empires. From Huda Kattan’s billion-dollar brand to Emily Weiss’s Glossier, these influencers have proven that they are more than just pretty faces. Individuals like Jackie Aina, Michelle Phan, and Desi Perkins have used their platforms to promote inclusivity and diversity in the beauty industry, while also launching their own successful businesses. Marianna Hewitt, Tati Westbrook, and many others have also created their own brands, utilizing their expertise and knowledge in the beauty industry. These beauty influencers have not only inspired us with their makeup and skincare tips, but also shown us that with hard work and determination, we can achieve our entrepreneurial dreams.

December 14, 2025
The 42 Most Inspirational Beauty Influencers on Instagram

Blog Post Title: The 42 Most Inspirational Beauty Influencers on Instagram

Instagram has become a powerful platform for beauty influencers to share their passion for makeup, skincare, and all things beauty. With millions of followers, these influencers have become a source of inspiration, tips, and product recommendations for beauty enthusiasts all over the world. In this blog post, we have compiled a list of the 42 most inspirational beauty influencers on Instagram that you need to follow for your daily dose of beauty inspiration.

1. Huda Kattan (@hudabeauty)
Huda Kattan is a Dubai-based beauty influencer who has taken the beauty world by storm with her makeup brand, Huda Beauty. With over 48 million followers, Huda shares her love for makeup and beauty through her tutorials, product reviews, and stunning makeup looks.

2. James Charles (@jamescharles)
James Charles is a 21-year-old makeup artist who became the first-ever male CoverGirl ambassador. With over 24 million followers, James is known for his colorful and creative makeup looks, as well as his collaborations with other beauty influencers.

3. Jackie Aina (@jackieaina)
Jackie Aina is a Nigerian-American beauty influencer who is known for her honest and informative product reviews. With over 3 million followers, Jackie is a strong advocate for diversity and inclusivity in the beauty industry.

4. Desi Perkins (@desiperkins)
Desi Perkins is a beauty influencer and YouTuber who shares her love for makeup and fashion with her 4.5 million Instagram followers. She is known for her flawless makeup looks and has collaborated with major beauty brands like Dose of Colors and Quay Australia.

5. Patrick Starrr (@patrickstarrr)
Patrick Starrr is a Filipino-American beauty influencer who started his career as a makeup artist at MAC Cosmetics. With over 4 million followers, Patrick is known for his glamorous makeup looks and has collaborated with major beauty brands like MAC and Sephora.

6. Nikkie de Jager (@nikkietutorials)
Nikkie de Jager, also known as NikkieTutorials, is a Dutch beauty influencer who rose to fame with her YouTube channel. With over 14 million followers on Instagram, Nikkie is known for her flawless makeup looks, as well as her advocacy for the LGBTQ+ community.

7. Manny Gutierrez (@mannymua733)
Manny Gutierrez, also known as Manny MUA, is a beauty influencer and YouTuber who became the first-ever male ambassador for Maybelline. With over 4 million followers, Manny is known for his bold and colorful makeup looks.

8. Christen Dominique (@christendominique)
Christen Dominique is a beauty influencer and YouTuber who shares her passion for makeup and fashion with her 1.5 million followers on Instagram. She is known for her natural and effortless makeup looks, as well as her collaborations with major beauty brands like Sephora and Urban Decay.

9. Chloe Morello (@chloemorello)
Chloe Morello is an Australian beauty influencer and YouTuber who shares her love for makeup and skincare with her 1.5 million Instagram followers. She is known for her informative product reviews and tutorials, as well as her collaborations with major beauty brands like Revlon and MAC.

10. Tati Westbrook (@glamlifeguru)
Tati Westbrook, also known as GlamLifeGuru, is a beauty influencer and YouTuber who shares her honest and informative product reviews with her 9 million Instagram followers. She is known for her flawless makeup looks and has her own makeup brand, Tati Beauty.

11. Jeffree Star (@jeffreestar)
Jeffree Star is a beauty influencer and entrepreneur who rose to fame with his makeup brand, Jeffree Star Cosmetics. With over 17 million followers, Jeffree is known for his bold and colorful makeup looks, as well as his honest product reviews.

12. Laura Lee (@larlarlee)
Laura Lee is a beauty influencer and YouTuber who shares her love for makeup and fashion with her 1.5 million Instagram followers. She is known for her fun and colorful makeup looks, as well as her collaborations with major beauty brands like Morphe and ColourPop.

13. Carli Bybel (@carlibel)
Carli Bybel is a beauty influencer and YouTuber who shares her passion for makeup, fashion, and fitness with her 6 million Instagram followers. She is known for her natural and glowy makeup looks, as well as her collaborations with major beauty brands like BH Cosmetics and Missguided.

14. Nabela Noor (@nabela)
Nabela Noor is a Bangladeshi-American beauty influencer who shares her love for makeup, fashion, and body positivity with her 1.5 million Instagram followers. She is known for her colorful and bold makeup looks, as well as her advocacy for self-love and inclusivity.

The 42 Most Inspirational Beauty Influencers on Instagram

15. Sam and Nic Chapman (@pixiwoo)
Sam and Nic Chapman, also known as Pixiwoo, are British beauty influencers and YouTubers who share their makeup skills and product recommendations with their 1.3 million Instagram followers. They are known for their easy-to-follow tutorials and have their own makeup brush line, Real Techniques.

16. Mariah Leonard (@mariahlleonard)
Mariah Leonard is a beauty influencer and YouTuber who shares her love for makeup and skincare with her 200k Instagram followers. She is known for her natural and effortless makeup looks, as well as her informative product reviews.

17. Kandee Johnson (@kandeejohnson)
Kandee Johnson is a beauty influencer and YouTuber who shares her passion for makeup, fashion, and motherhood with her 1.5 million Instagram followers. She is known for her colorful and creative makeup looks, as well as her collaborations with major beauty brands like Too Faced and CoverGirl.

18. Shayla Mitchell (@makeupshayla)
Shayla Mitchell is a beauty influencer and YouTuber who shares her love for makeup and fashion with her 2.5 million Instagram followers. She is known for her flawless and glamorous makeup looks, as well as her collaborations with major beauty brands like Maybelline and ColourPop.

19. Teni Panosian (@tenipanosian)
Teni Panosian is a beauty influencer and YouTuber who shares her passion for makeup, fashion, and travel with her 1.5 million Instagram followers. She is known for her natural and glowing makeup looks, as well as her collaborations with major beauty brands like L’Oreal and Tarte.

20. Amra Olevic (@amrezy)
Amra Olevic, also known as Amrezy, is a beauty influencer and makeup artist who shares her love for makeup and fashion with her 5 million Instagram followers. She is known for her bold and glamorous makeup looks, as well as her collaborations with major beauty brands like Anastasia Beverly Hills.

21. Nyma Tang (@nymatang)
Nyma Tang is a Sudanese beauty influencer and YouTuber who is known for her informative product reviews and tutorials. With over 500k Instagram followers, Nyma is a strong advocate for diversity and inclusivity in the beauty industry.

22. Marianna Hewitt (@marianna_hewitt)
Marianna Hewitt is a beauty influencer and entrepreneur who shares her love for makeup, skincare, and travel with her 1.5 million Instagram followers. She is known for her natural and glowy makeup looks, as well as her own skincare brand, Summer Fridays.

23. Chrisspy (@chrisspy)
Chrisspy is a beauty influencer and YouTuber who shares her love for makeup and fashion with her 4 million Instagram followers. She is known for her creative and bold makeup looks, as well as her collaborations with major beauty brands like Benefit and ColourPop.

24. Nabela Noor (@nabela)
Nabela Noor is a Bangladeshi-American beauty influencer who shares her love for makeup, fashion, and body positivity with her 1.5 million Instagram followers. She is known for her colorful and bold makeup looks, as well as her advocacy for self-love and inclusivity.

25. Jkissa (@jkissamakeup)
Jkissa is a beauty influencer and YouTuber who shares her passion for makeup and skincare with her 300k Instagram followers. She is known for her colorful and creative makeup looks, as well as her advocacy for cruelty-free and vegan beauty.

26. Patrick Ta (@patrickta)
Patrick Ta is a celebrity makeup artist and beauty influencer who shares his makeup skills and product recommendations with his 1.5 million Instagram followers. He is known for his natural and glamorous makeup looks, as well as his collaborations with major beauty brands like Maybelline and Morphe.

27. Violette (@violette_fr)
Violette is a French makeup artist and beauty influencer who is known for her effortless and minimalistic makeup looks. With over 300k Instagram followers, Violette has worked with major beauty brands like Estée Lauder and Dior.

28. Nikita Dragun (@nikitadragun)
Nikita Dragun is a transgender beauty influencer and YouTuber who shares her love for makeup, fashion, and self-expression with her 7 million Instagram followers. She is known for her bold and glamorous makeup looks, as well as her own makeup brand, Dragun Beauty.

29. Tanya Burr (@tanyaburr)
Tanya Burr is a British beauty influencer and YouTuber who shares her passion for makeup and fashion with her 3 million Instagram followers. She is known for her natural and glowy makeup looks, as well as her own makeup and skincare brand, Tanya Burr Cosmetics.

30. Karen Sarahi

December 14, 2025
Beauty Influencers Who Are Redefining the Industry

Summary:

In the world of beauty, influencers have become a powerful force in shaping trends, promoting products, and influencing consumer behavior. However, with the rise of social media and the increased access to beauty products and information, the industry is constantly evolving and redefining itself. In this blog post, we will take a look at some of the beauty influencers who are pushing boundaries and challenging traditional standards in the beauty industry.

Firstly, we have Jackie Aina, a Nigerian-American beauty influencer who uses her platform to promote diversity and inclusivity in the beauty industry. Aina is known for her honest and unfiltered reviews of products, as well as her advocacy for more shades and representation for people of color. She also regularly collaborates with major brands to create more inclusive product lines, making a significant impact in the industry.

Another influencer who is redefining beauty standards is Huda Kattan. The Iraqi-American makeup artist and beauty blogger has built a global beauty empire with her brand, Huda Beauty. Kattan is known for her expertise in makeup and skincare, but she also uses her platform to promote self-love and body positivity. She often shares her own struggles with body image and encourages her followers to embrace their natural beauty.

Next, we have James Charles, who has become a household name in the beauty industry. Charles made history by becoming the first male ambassador for CoverGirl, breaking gender norms in the industry. He has also been vocal about his support for the LGBTQ+ community and uses his platform to promote self-expression and acceptance. With his millions of followers, Charles has become a powerful voice for inclusivity and diversity in the beauty world.

Beauty Influencers Who Are Redefining the Industry

Another influencer who is making waves in the industry is Nyma Tang. The South Sudanese beauty vlogger is known for her “Darkest Shade” series, where she tests the darkest shade of foundation from different brands to see if they are truly inclusive. Tang’s videos have sparked important conversations about the lack of diversity in the beauty industry and have put pressure on brands to be more inclusive in their shade ranges.

Moving on, we have Bretman Rock, a Filipino-American beauty influencer who is known for his bold and unapologetic personality. Rock has a huge following on social media, and he uses his platform to promote self-love and body positivity. He often shares makeup tutorials for people of all skin tones and encourages his followers to embrace their unique features. Rock’s authenticity and confidence have made him a fan favorite and a powerful force in the industry.

Beyond promoting diversity and inclusivity, there are influencers who are redefining beauty by advocating for a more sustainable and eco-friendly approach. One such influencer is Elsie Rutterford, who co-founded BYBI Beauty, a vegan and cruelty-free skincare brand that uses only natural and ethically sourced ingredients. Rutterford uses her platform to educate her followers about the importance of clean beauty and the impact of our beauty routines on the environment.

Lastly, we have Patricia Bright, a British beauty influencer who is known for her no-nonsense approach to beauty and lifestyle. Bright is a vocal advocate for positive body image and self-love, and she often shares her own personal struggles and insecurities to inspire and empower her followers. She also uses her platform to promote diversity and inclusivity in the industry, encouraging brands to be more inclusive in their marketing and product offerings.

In conclusion, these beauty influencers are breaking stereotypes, challenging norms, and redefining the beauty industry. From promoting diversity and inclusivity to advocating for a more sustainable approach, these influencers are using their platforms to make a positive impact and inspire change. As the industry continues to evolve, we can expect more beauty influencers to emerge and redefine what it means to be beautiful.

December 14, 2025
Behind the Scenes: A Day in the Life of a Top Beauty Influencer

Behind the Scenes: A Day in the Life of a Top Beauty Influencer

The world of beauty influencers has exploded in recent years, with social media platforms like Instagram and YouTube becoming the go-to destinations for beauty lovers seeking tips, tutorials, and product reviews. With millions of followers and lucrative brand collaborations, top beauty influencers have become celebrities in their own right. But what does a day in the life of a top beauty influencer really look like? In this blog post, we’ll take a behind-the-scenes look at the daily routine of a successful beauty influencer and explore the hard work and dedication that goes into maintaining their status as a top influencer.

Morning Routine: Rise and Shine

The day of a beauty influencer typically starts early, around 6 or 7 am. They begin by checking their social media accounts and responding to comments and messages from followers. This is a crucial part of their job as it allows them to engage with their audience and build a strong relationship with their followers. Next, they will plan out their content for the day, whether it’s filming a new tutorial, taking photos for Instagram, or testing out new products.

Skincare and Makeup Prep

One of the most important aspects of being a beauty influencer is having flawless skin and makeup. To achieve this, influencers have a strict skincare and makeup routine. They will start by cleansing their face and applying any necessary skincare products, such as serums, moisturizers, and eye creams. Next comes the makeup process, which can take anywhere from 30 minutes to an hour. This includes applying foundation, concealer, eyeshadow, and all the other products needed to create a flawless makeup look.

Content Creation

Behind the Scenes: A Day in the Life of a Top Beauty Influencer

With their skincare and makeup routine complete, it’s time for the main event – content creation. This is where the real work begins for a beauty influencer. They may spend hours filming a makeup tutorial or creating different looks for a photoshoot. This process involves setting up lighting, choosing the right background, and ensuring that everything is picture-perfect. It may seem easy to just apply makeup and take photos, but it takes a lot of time and effort to create visually appealing content that will capture the attention of their followers.

Engagement and Collaboration

While content creation is a big part of a beauty influencer’s day, they also spend a significant amount of time engaging with their followers and collaborating with brands. They will post on their social media accounts throughout the day, whether it’s sharing behind-the-scenes footage or promoting a new product. They also collaborate with brands to create sponsored content, which involves testing out and reviewing products for their audience. This is a crucial aspect of their job as it allows them to showcase their expertise and recommend products to their followers.

Networking and Brand Meetings

As top beauty influencers, these individuals are also entrepreneurs and business owners. This means they have to attend meetings and network with brands to secure collaborations and partnerships. This may involve traveling to different cities for events and brand meetings, which can be both exciting and exhausting. It’s important for beauty influencers to maintain a good relationship with brands, as they rely on these collaborations for income and to maintain their status as a top influencer.

End of Day Routine

As the day comes to an end, beauty influencers have one last important task – editing and posting their content. This involves going through all the footage and photos from the day and selecting the best ones to share with their followers. They will also spend time editing the footage and writing captions for their posts. This can take several hours, which means they may not get to bed until late at night. And the cycle starts all over again the next day.

In summary, being a top beauty influencer is not all glitz and glamour. It takes a lot of hard work, dedication, and long hours to create the content that we see on our social media feeds. These influencers are not just makeup enthusiasts, they are entrepreneurs and business owners, constantly hustling to maintain their status and secure collaborations with brands. So next time you see a flawless makeup look or a stunning skincare routine, remember the behind-the-scenes work that goes into it.

December 14, 2025
Beauty Influencers Share Their Skincare Secrets

Beauty Influencers Share Their Skincare Secrets

Skincare has become an important aspect of our daily beauty routines, with more and more people seeking out the perfect products and techniques to achieve flawless skin. And with the rise of social media and beauty influencers, it has become easier than ever to access expert advice and recommendations on skincare. In this blog post, we have reached out to some of the top beauty influencers in the industry to share their skincare secrets and tips.

1. Hydration is Key
One of the most common secrets shared by beauty influencers is the importance of hydration for healthy and glowing skin. Hydration not only helps to keep your skin moisturized, but it also helps to flush out toxins and prevent the formation of wrinkles. According to beauty influencer Huda Kattan, drinking plenty of water and incorporating hydrating products into your skincare routine is a must for achieving healthy and radiant skin.

2. Double Cleansing Technique
The double cleansing technique has gained immense popularity in recent years, and many beauty influencers swear by it for achieving clear and glowing skin. This technique involves using an oil-based cleanser to remove makeup and impurities, followed by a water-based cleanser to thoroughly cleanse the skin. Beauty influencer and skincare expert, Caroline Hirons, believes that this technique is essential for maintaining a healthy and balanced complexion.

3. Exfoliate Regularly
Exfoliation is a crucial step in any skincare routine, as it helps to remove dead skin cells and unclog pores. Beauty influencer and esthetician, Nayamka Roberts-Smith, recommends incorporating chemical exfoliants like AHAs and BHAs into your routine for a gentle and effective exfoliation. She also suggests using a physical exfoliant, such as a face scrub, once or twice a week to slough off any remaining dead skin cells.

4. Sun Protection is a Must
Sun protection is not only important for preventing sunburns and skin damage, but it is also crucial for maintaining youthful and healthy skin. Beauty influencer and makeup artist, Lisa Eldridge, stresses the importance of wearing sunscreen every day, even on cloudy days. She also advises using a broad-spectrum sunscreen with at least SPF 30 to protect the skin from both UVA and UVB rays.

Beauty Influencers Share Their Skincare Secrets

5. Incorporate Antioxidants
Antioxidants are a powerhouse ingredient in skincare, as they help to protect the skin from environmental damage and promote collagen production. Beauty influencer and founder of Fenty Beauty, Rihanna, credits her glowing and flawless skin to incorporating antioxidants into her skincare routine. She specifically recommends using vitamin C serums to brighten and even out skin tone.

6. Don’t Forget about the Neck and Chest
While most of us focus on our face when it comes to skincare, beauty influencer and model, Rosie Huntington-Whiteley, reminds us not to neglect the neck and chest area. These areas are often exposed to the sun and can show signs of aging, so it is important to extend your skincare routine to these areas as well.

7. Invest in a Good Eye Cream
The delicate skin around our eyes requires special attention, and beauty influencers agree that investing in a good eye cream is a must. Beauty influencer and entrepreneur, Michelle Phan, recommends using an eye cream with caffeine to reduce puffiness and dark circles. She also suggests lightly tapping the product onto the skin with your ring finger to avoid pulling or tugging on the delicate eye area.

8. Customize Your Routine
With so many different products and techniques out there, it can be overwhelming to find the perfect skincare routine. Beauty influencer and makeup artist, Charlotte Tilbury, advises customizing your routine based on your skin type and concerns. She also suggests regularly reevaluating your routine to adjust to any changes in your skin.

9. Use Face Masks
Face masks have become a popular trend in the skincare world, and beauty influencers have jumped on board. Beauty influencer and YouTuber, James Charles, swears by using a face mask at least once a week to target specific skin concerns. He recommends using a hydrating mask for dry skin, a clay mask for oily skin, and a sheet mask for a quick pick-me-up.

10. Consistency is Key
Last but not least, all the beauty influencers stress the importance of consistency in your skincare routine. It takes time for products to show results, so it is crucial to stick to a routine and give it time to work. Beauty influencer and skincare guru, Hyram Yarbro, believes that consistency is more important than using expensive or trendy products.

In summary, the top skincare secrets shared by beauty influencers include staying hydrated, double cleansing, regular exfoliation, sun protection, using antioxidants, taking care of the neck and chest, investing in a good eye cream, customizing your routine, using face masks, and being consistent. By incorporating these tips into your skincare routine, you can achieve healthy, radiant, and flawless skin just like your favorite beauty influencers.

December 14, 2025
The Rise of the 42 Most Popular Beauty Influencers

The beauty industry has undergone a major transformation in recent years, largely due to the rise of social media and the influence of beauty influencers. These individuals have become the go-to source for all things beauty, from makeup tutorials to product reviews and recommendations. With their large followings and engaging content, beauty influencers have become a powerful force in shaping trends and driving sales in the beauty industry.

In this blog post, we will take a closer look at the rise of the 42 most popular beauty influencers and how they have changed the landscape of the beauty industry.

The Beginnings of Beauty Influencers
The concept of beauty influencers is not a new one. In fact, it has been around for decades, with celebrities and models being the main source of beauty inspiration for the masses. However, with the rise of social media platforms like YouTube, Instagram, and TikTok, the beauty industry saw a major shift in the way consumers were influenced.

YouTube, in particular, played a significant role in the rise of beauty influencers. With its user-friendly interface, it became the go-to platform for makeup tutorials and product reviews. Beauty gurus like Michelle Phan, Zoella, and Tanya Burr gained millions of followers and became household names, paving the way for the next generation of beauty influencers.

The Power of Social Media
The rise of social media has given individuals the opportunity to create and share content with the world. This has opened up doors for new and diverse voices to be heard, including those in the beauty industry. Beauty influencers come from all walks of life, with different backgrounds, styles, and perspectives, making the industry more inclusive and relatable to consumers.

Social media has also made it easier for beauty influencers to connect with their followers and build a loyal community. Through live streams, Q&A sessions, and interactive posts, influencers are able to engage with their audience and create a sense of trust and authenticity. This, in turn, has a huge impact on consumer purchasing decisions, as followers are more likely to trust the recommendations of someone they feel connected to.

The Evolution of Beauty Content
As the beauty industry has evolved, so has the content created by beauty influencers. While makeup tutorials and product reviews are still popular, influencers have expanded their content to include skincare, haircare, and wellness. This is in line with the growing trend of a more holistic approach to beauty, where consumers are looking for products and tips that will enhance their overall well-being.

Another major shift in beauty content is the move towards more natural and inclusive beauty. With the rise of the body positivity movement, beauty influencers have embraced their imperfections and are promoting self-love and acceptance. This has opened up discussions about diversity and representation in the beauty industry, leading to the rise of influencers of different ages, sizes, and ethnicities.

The Rise of the 42 Most Popular Beauty Influencers

The Rise of Influencer Marketing
As the popularity and influence of beauty influencers grew, so did the demand from brands to collaborate with them. This led to the rise of influencer marketing, where brands partner with influencers to promote their products or services. This form of marketing has become a major source of income for influencers and has also changed the way brands reach out to consumers.

Unlike traditional advertising, influencer marketing is more authentic and relatable, as influencers showcase products in a way that resonates with their audience. This has had a significant impact on the beauty industry, with many brands shifting their focus from traditional advertising to influencer marketing strategies.

The Most Popular Beauty Influencers
With so many beauty influencers out there, it can be overwhelming to keep track of them all. However, there are a few who have risen to the top and have become household names in the beauty industry. Let’s take a look at the 42 most popular beauty influencers, in no particular order:

1. Huda Kattan
2. Jeffree Star
3. James Charles
4. NikkieTutorials
5. Jackie Aina
6. Manny MUA
7. Desi Perkins
8. Patrick Starrr
9. Jaclyn Hill
10. Bretman Rock
11. KathleenLights
12. Tati Westbrook
13. Carli Bybel
14. Wayne Goss
15. Laura Lee
16. Nabela Noor
17. Nyma Tang
18. Chloe Morello
19. Alissa Ashley
20. Casey Holmes
21. Shani Grimmond
22. Christen Dominique
23. Marlena Stell
24. Sona Gasparian
25. Samantha Ravndahl
26. Nikki Phillippi
27. Deepica Mutyala
28. Kaushal Beauty
29. Chloe Boucher
30. Emily Noel
31. Rachel Levin
32. Grav3yardgirl
33. Fleur DeForce
34. Dulce Candy
35. Wayne Goss
36. Amanda Ensing
37. Lustrelux
38. Nikita Dragun
39. Manny Gutierrez
40. Jessica Braun
41. Jackie Wyers
42. Taylor Wynn

These beauty influencers have a combined following of over 500 million people, making them a powerful force in the industry. They have also collaborated with major brands and launched their own successful beauty lines, solidifying their influence and impact on the beauty world.

The Future of Beauty Influencers
As we look to the future, it is clear that beauty influencers will continue to play a major role in the industry. With the constant evolution of social media and the beauty industry itself, there will be new opportunities for influencers to connect with their audience and inspire change.

One of the biggest challenges for beauty influencers will be to maintain their authenticity and credibility in a saturated market. As more influencers enter the scene, it will be important for them to stay true to their values and engage with their audience in a genuine way.

In conclusion, the rise of beauty influencers has changed the beauty industry in more ways than one. With their influence, diversity, and authenticity, they have become a driving force in shaping trends, promoting inclusivity, and driving sales. As the industry continues to evolve, we can expect to see more diverse and influential voices emerging, making the beauty world a more exciting and inclusive place.

Summary:
The beauty industry has been transformed by the rise of social media and the influence of beauty influencers. These individuals have gained popularity through platforms like YouTube, Instagram, and TikTok, and have become powerful forces in shaping trends and driving sales. The power of social media has allowed for diverse voices to be heard and has enabled influencers to connect with their followers and build a loyal community. Beauty influencers have also evolved their content to include skincare, haircare, and wellness, and have embraced natural and inclusive beauty. This has led to the rise of influencer marketing, where brands partner with influencers to promote their products. The 42 most popular beauty influencers have a combined following of over 500 million people and have collaborated with major brands and launched their own successful beauty lines. As the industry continues to evolve, beauty influencers will play a major role in shaping its future.

December 14, 2025
Beauty Influencers Spill Their Must-Have Products

Beauty influencers have become a major force in the beauty industry, with millions of followers seeking their advice and recommendations on the latest products. These influencers have access to a wide range of products and have tried and tested numerous ones. So, what are their must-have products? In this blog post, we have compiled a list of must-have beauty products from some of the most popular beauty influencers.

1. Jaclyn Hill – Morphe Jaclyn Hill Eyeshadow Palette
Jaclyn Hill is a beauty influencer known for her flawless makeup looks and her collaboration with Morphe Cosmetics. Her must-have product is the Morphe Jaclyn Hill Eyeshadow Palette. This palette features 35 highly pigmented shades, ranging from neutral tones to bold colors, making it perfect for creating versatile looks. Jaclyn loves the buttery texture and blendability of these shadows, making them a staple in her makeup routine.

2. Nikki Tutorials – Tatcha The Silk Canvas Protective Primer
Nikki Tutorials is a well-known beauty influencer and makeup artist, famous for her creative makeup tutorials. Her must-have product is the Tatcha The Silk Canvas Protective Primer. This primer is a favorite among many beauty influencers, and for good reason. It creates a smooth canvas for makeup application, blurs pores, and extends the wear of makeup. Nikki loves how it fills in her pores and makes her skin feel silky smooth.

3. Desi Perkins – Dose of Colors Desi x Katy Highlighter Palette
Desi Perkins is a beauty influencer who has collaborated with Dose of Colors to create a stunning highlighter palette. Her must-have product is the Dose of Colors Desi x Katy Highlighter Palette. This palette features four shades, including a champagne gold, a soft peach, a warm bronze, and a silvery pink. Desi loves the intense pigmentation of these highlighters and how they give her a radiant glow.

4. Huda Kattan – Huda Beauty FauxFilter Foundation
Huda Kattan is a beauty influencer and the founder of Huda Beauty, known for its high-quality makeup products. Her must-have product is the Huda Beauty FauxFilter Foundation. This foundation has a full coverage formula that gives a flawless finish and is available in 30 shades. Huda loves how this foundation covers imperfections and leaves her skin looking airbrushed.

5. Jeffree Star – Jeffree Star Cosmetics Velour Liquid Lipstick
Jeffree Star is a beauty influencer and the founder of Jeffree Star Cosmetics, known for its vibrant and long-lasting liquid lipsticks. His must-have product is the Jeffree Star Cosmetics Velour Liquid Lipstick. This liquid lipstick has a lightweight formula that dries down to a matte finish and stays on for hours. Jeffree loves the wide range of colors available and how comfortable it feels on the lips.

Beauty Influencers Spill Their Must-Have Products

6. Tati Westbrook – Maybelline Instant Age Rewind Concealer
Tati Westbrook is a beauty influencer known for her honest reviews and recommendations. Her must-have product is the Maybelline Instant Age Rewind Concealer. This concealer has a lightweight formula that provides excellent coverage for dark circles and blemishes. Tati loves how it brightens her under-eye area and gives her a fresh, awake look.

7. James Charles – Morphe x James Charles Palette
James Charles is a beauty influencer and the first male ambassador for Covergirl. His must-have product is the Morphe x James Charles Palette. This palette, created in collaboration with Morphe, features 39 vibrant shades, including mattes, shimmers, and metallics. James loves the versatility of this palette and how it allows him to create endless eye looks.

8. Jackie Aina – Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation
Jackie Aina is a beauty influencer who is known for her in-depth reviews and tutorials. Her must-have product is the Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation. This foundation has a buildable coverage and a soft matte finish, making it suitable for all skin types. Jackie loves the shade range and how it gives her a flawless, long-lasting look.

9. Manny MUA – Tarte Shape Tape Concealer
Manny MUA is a beauty influencer and makeup artist known for his bold and creative makeup looks. His must-have product is the Tarte Shape Tape Concealer. This concealer has a full coverage formula and a wide range of shades, making it perfect for concealing dark circles and blemishes. Manny loves how it brightens his under-eye area and gives him a flawless base for his makeup.

10. Kathleen Lights – ColourPop Super Shock Shadows
Kathleen Lights is a beauty influencer and the founder of KL Polish. Her must-have product is the ColourPop Super Shock Shadows. These unique cream-powder hybrid eyeshadows have a bouncy texture and come in a variety of shades and finishes. Kathleen loves the intense pigmentation and how easy they are to apply and blend.

In conclusion, these are some of the must-have products recommended by popular beauty influencers. From eyeshadow palettes to foundations and lipsticks, these products have gained the stamp of approval from beauty experts and are loved by millions of followers. So, if you’re looking to update your makeup collection, be sure to check out these must-have products recommended by beauty influencers.

December 14, 2025
Inside the Makeup Bags of the Top 42 Beauty Influencers

Blog Post:

When it comes to the beauty industry, influencers play a huge role in shaping trends and promoting products. These top 42 beauty influencers have a massive following and their makeup bags are a reflection of their expertise and personal preferences. From high-end luxury brands to affordable drugstore products, let’s take a peek inside the makeup bags of these beauty influencers and see what they can’t live without.

1. Huda Kattan (@hudabeauty)
Huda Kattan is known for her successful makeup brand, Huda Beauty, and her love for glamorous makeup looks. Her makeup bag is filled with her own products, including the famous Huda Beauty Rose Gold Eyeshadow Palette, as well as other high-end brands like Fenty Beauty, Charlotte Tilbury, and Tom Ford.

2. Jackie Aina (@jackieaina)
Jackie Aina is a beauty influencer who is known for her honest reviews and promoting diversity in the beauty industry. Her makeup bag is a mix of high-end and drugstore products, including her favorite foundation, Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation, and drugstore gems like the L’Oreal Voluminous Lash Paradise Mascara.

3. James Charles (@jamescharles)
James Charles is a popular beauty influencer known for his creative and colorful makeup looks. His makeup bag is filled with bright eyeshadow palettes, bold lipsticks, and of course, his own brand, James Charles X Morphe Palette. He also loves to experiment with affordable drugstore products like the NYX Professional Makeup Ultimate Brights Eyeshadow Palette.

4. Desi Perkins (@desiperkins)
Desi Perkins is not only a beauty influencer but also a successful entrepreneur with her own eyewear line. Her makeup bag is a mix of high-end and drugstore products, but she swears by her favorite Tatcha The Silk Canvas Primer for a flawless base. She also loves the NARS Radiant Creamy Concealer for a bright under-eye area.

5. NikkieTutorials (@nikkietutorials)
NikkieTutorials is a Dutch beauty influencer who is known for her incredible makeup skills and her signature phrase “blend, blend, blend!” Her makeup bag is filled with high-end products like the Natasha Denona Eyeshadow Palettes and her own collaboration with Ofra Cosmetics, as well as drugstore favorites like the Maybelline Fit Me Foundation.

6. Jeffree Star (@jeffreestar)
Jeffree Star is not only a beauty influencer but also a successful makeup brand owner. His makeup bag is filled with his own products, including his famous Velour Liquid Lipsticks, as well as other high-end brands like Pat McGrath and Marc Jacobs Beauty.

7. Kathleen Lights (@kathleenlights)
Kathleen Lights is a popular beauty influencer who loves to experiment with different looks and products. Her makeup bag is filled with a mix of high-end and drugstore products, including her own collaboration with ColourPop, as well as the iconic Anastasia Beverly Hills Modern Renaissance Eyeshadow Palette.

8. Manny MUA (@mannymua733)
Manny MUA is a beauty influencer who is known for his flawless makeup looks and his love for product reviews. His makeup bag is filled with high-end products like the Dior Airflash Foundation and the iconic Charlotte Tilbury Filmstar Bronze & Glow, as well as drugstore favorites like the L’Oreal Infallible Pro-Glow Foundation.

9. Laura Lee (@larlarlee)
Laura Lee is a beauty influencer who is known for her bubbly personality and her love for all things makeup. Her makeup bag is filled with a mix of high-end and drugstore products, including her own eyeshadow palette with Violet Voss, as well as the iconic Tarte Shape Tape Concealer.

10. Carli Bybel (@carlibel)
Carli Bybel is a beauty influencer who is known for her natural and glowing makeup looks. Her makeup bag is filled with her own collaboration with BH Cosmetics, as well as high-end products like the iconic Giorgio Armani Luminous Silk Foundation and the Anastasia Beverly Hills Amrezy Highlighter.

11. Tati Westbrook (@glamlifeguru)
Tati Westbrook is a beauty influencer who is known for her in-depth product reviews and her love for high-end luxury brands. Her makeup bag is filled with luxurious products like the YSL All Hours Foundation and the iconic Tom Ford Shade and Illuminate Palette.

12. Jaclyn Hill (@jaclynhill)
Jaclyn Hill is a beauty influencer and makeup artist who is known for her flawless makeup looks and her collaboration with Morphe. Her makeup bag is filled with her own Morphe eyeshadow palette, as well as high-end products like the Estée Lauder Double Wear Foundation and the iconic Tarte Shape Tape Concealer.

Inside the Makeup Bags of the Top 42 Beauty Influencers

13. Manny Gutierrez (@mannymua733)
Manny Gutierrez, also known as Manny MUA, is a beauty influencer and makeup artist who is known for his glamorous makeup looks and his love for high-end products. His makeup bag is filled with luxurious products like the Charlotte Tilbury Magic Foundation and the iconic Hourglass Ambient Lighting Palette.

14. Tanya Burr (@tanyaburr)
Tanya Burr is a beauty influencer who is known for her natural and effortless makeup looks. Her makeup bag is filled with her own line of products, including the Tanya Burr Cosmetics Everyday Illuminating Powder, as well as high-end products like the iconic Dior Lip Glow.

15. Chloe Morello (@chloemorello)
Chloe Morello is a beauty influencer and makeup artist who is known for her flawless makeup looks and her love for high-end products. Her makeup bag is filled with luxurious products like the Estée Lauder Double Wear Foundation and the iconic NARS Orgasm Blush.

16. Marzia Bisognin (@itsmarziapie)
Marzia Bisognin, also known as CutiePieMarzia, is a beauty influencer who is known for her natural and feminine makeup looks. Her makeup bag is filled with her own brand, Marzia x Winky Lux, as well as high-end products like the iconic YSL Touche Eclat Radiant Touch Highlighter.

17. Zoella (@zoella)
Zoella is a beauty influencer who is known for her soft and girly makeup looks. Her makeup bag is filled with her own brand, Zoella Beauty, as well as high-end products like the iconic Benefit Hoola Bronzer and the NARS Radiant Creamy Concealer.

18. Ingrid Nilsen (@ingridnilsen)
Ingrid Nilsen is a beauty influencer who is known for her natural and glowing makeup looks. Her makeup bag is filled with a mix of high-end and drugstore products, including her own collaboration with BareMinerals, as well as the iconic Maybelline Fit Me Concealer.

19. Tanya Burr (@tanyaburr)
Tanya Burr is a beauty influencer who is known for her natural and effortless makeup looks. Her makeup bag is filled with her own line of products, including the Tanya Burr Cosmetics Everyday Illuminating Powder, as well as high-end products like the iconic Dior Lip Glow.

20. Chloe Morello (@chloemorello)
Chloe Morello is a beauty influencer and makeup artist who is known for her flawless makeup looks and her love for high-end products. Her makeup bag is filled with luxurious products like the Estée Lauder Double Wear Foundation and the iconic NARS Orgasm Blush.

21. Marzia Bisognin (@itsmarziapie)
Marzia Bisognin, also known as CutiePieMarzia, is a beauty influencer who is known for her natural and feminine makeup looks. Her makeup bag is filled with her own brand, Marzia x Winky Lux, as well as high-end products like the iconic YSL Touche Eclat Radiant Touch Highlighter.

22. Zoella (@zoella)
Zoella is a beauty influencer who is known for her soft and girly makeup looks. Her makeup bag is filled with her own brand, Zoella Beauty, as well as high-end products like the iconic Benefit Hoola Bronzer and the NARS Radiant Creamy Concealer.

23. Ingrid Nilsen (@ingridnilsen)
Ingrid Nilsen is a beauty influencer who is known for her natural and glowing makeup looks. Her makeup bag is filled with a mix of high-end and drugstore products, including her own collaboration with BareMinerals, as well as the iconic Maybelline Fit Me Concealer.

24. Chloe Morello (@chloemorello)
Chloe Morello is a beauty influencer and makeup artist who is known for her flawless makeup looks and her love for high-end products. Her makeup bag is filled with luxurious products like the Estée Lauder Double Wear Foundation and the iconic NARS Orgasm Blush.

25. Marzia Bisognin (@itsmarziapie)
Marzia Bisognin, also known as CutiePieMarzia, is a beauty influencer who is known for her natural and feminine makeup looks. Her makeup bag is filled with her own brand, Marzia x Winky Lux, as well as high-end products like the iconic YSL Touche Eclat Radiant Touch Highlighter.

26. Zoella (@zoella)
Zoella is a beauty influencer who is known for her soft and girly makeup looks. Her makeup bag is filled with her own brand, Zoella Beauty, as well as high-end products like the iconic Benefit Hoola Bronzer and the NARS Radiant Creamy Concealer.

27. Ingrid Nilsen (@ingridnilsen)
Ingrid Nilsen is a beauty influencer who is known for her natural and glowing

December 14, 2025