Blog Post:
When it comes to the beauty industry, influencers play a huge role in shaping trends and promoting products. These top 42 beauty influencers have a massive following and their makeup bags are a reflection of their expertise and personal preferences. From high-end luxury brands to affordable drugstore products, let’s take a peek inside the makeup bags of these beauty influencers and see what they can’t live without.
1. Huda Kattan (@hudabeauty)
Huda Kattan is known for her successful makeup brand, Huda Beauty, and her love for glamorous makeup looks. Her makeup bag is filled with her own products, including the famous Huda Beauty Rose Gold Eyeshadow Palette, as well as other high-end brands like Fenty Beauty, Charlotte Tilbury, and Tom Ford.
2. Jackie Aina (@jackieaina)
Jackie Aina is a beauty influencer who is known for her honest reviews and promoting diversity in the beauty industry. Her makeup bag is a mix of high-end and drugstore products, including her favorite foundation, Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation, and drugstore gems like the L’Oreal Voluminous Lash Paradise Mascara.
3. James Charles (@jamescharles)
James Charles is a popular beauty influencer known for his creative and colorful makeup looks. His makeup bag is filled with bright eyeshadow palettes, bold lipsticks, and of course, his own brand, James Charles X Morphe Palette. He also loves to experiment with affordable drugstore products like the NYX Professional Makeup Ultimate Brights Eyeshadow Palette.
4. Desi Perkins (@desiperkins)
Desi Perkins is not only a beauty influencer but also a successful entrepreneur with her own eyewear line. Her makeup bag is a mix of high-end and drugstore products, but she swears by her favorite Tatcha The Silk Canvas Primer for a flawless base. She also loves the NARS Radiant Creamy Concealer for a bright under-eye area.
5. NikkieTutorials (@nikkietutorials)
NikkieTutorials is a Dutch beauty influencer who is known for her incredible makeup skills and her signature phrase “blend, blend, blend!” Her makeup bag is filled with high-end products like the Natasha Denona Eyeshadow Palettes and her own collaboration with Ofra Cosmetics, as well as drugstore favorites like the Maybelline Fit Me Foundation.
6. Jeffree Star (@jeffreestar)
Jeffree Star is not only a beauty influencer but also a successful makeup brand owner. His makeup bag is filled with his own products, including his famous Velour Liquid Lipsticks, as well as other high-end brands like Pat McGrath and Marc Jacobs Beauty.
7. Kathleen Lights (@kathleenlights)
Kathleen Lights is a popular beauty influencer who loves to experiment with different looks and products. Her makeup bag is filled with a mix of high-end and drugstore products, including her own collaboration with ColourPop, as well as the iconic Anastasia Beverly Hills Modern Renaissance Eyeshadow Palette.
8. Manny MUA (@mannymua733)
Manny MUA is a beauty influencer who is known for his flawless makeup looks and his love for product reviews. His makeup bag is filled with high-end products like the Dior Airflash Foundation and the iconic Charlotte Tilbury Filmstar Bronze & Glow, as well as drugstore favorites like the L’Oreal Infallible Pro-Glow Foundation.
9. Laura Lee (@larlarlee)
Laura Lee is a beauty influencer who is known for her bubbly personality and her love for all things makeup. Her makeup bag is filled with a mix of high-end and drugstore products, including her own eyeshadow palette with Violet Voss, as well as the iconic Tarte Shape Tape Concealer.
10. Carli Bybel (@carlibel)
Carli Bybel is a beauty influencer who is known for her natural and glowing makeup looks. Her makeup bag is filled with her own collaboration with BH Cosmetics, as well as high-end products like the iconic Giorgio Armani Luminous Silk Foundation and the Anastasia Beverly Hills Amrezy Highlighter.
11. Tati Westbrook (@glamlifeguru)
Tati Westbrook is a beauty influencer who is known for her in-depth product reviews and her love for high-end luxury brands. Her makeup bag is filled with luxurious products like the YSL All Hours Foundation and the iconic Tom Ford Shade and Illuminate Palette.
12. Jaclyn Hill (@jaclynhill)
Jaclyn Hill is a beauty influencer and makeup artist who is known for her flawless makeup looks and her collaboration with Morphe. Her makeup bag is filled with her own Morphe eyeshadow palette, as well as high-end products like the Estée Lauder Double Wear Foundation and the iconic Tarte Shape Tape Concealer.

Inside the Makeup Bags of the Top 42 Beauty Influencers
13. Manny Gutierrez (@mannymua733)
Manny Gutierrez, also known as Manny MUA, is a beauty influencer and makeup artist who is known for his glamorous makeup looks and his love for high-end products. His makeup bag is filled with luxurious products like the Charlotte Tilbury Magic Foundation and the iconic Hourglass Ambient Lighting Palette.
14. Tanya Burr (@tanyaburr)
Tanya Burr is a beauty influencer who is known for her natural and effortless makeup looks. Her makeup bag is filled with her own line of products, including the Tanya Burr Cosmetics Everyday Illuminating Powder, as well as high-end products like the iconic Dior Lip Glow.
15. Chloe Morello (@chloemorello)
Chloe Morello is a beauty influencer and makeup artist who is known for her flawless makeup looks and her love for high-end products. Her makeup bag is filled with luxurious products like the Estée Lauder Double Wear Foundation and the iconic NARS Orgasm Blush.
16. Marzia Bisognin (@itsmarziapie)
Marzia Bisognin, also known as CutiePieMarzia, is a beauty influencer who is known for her natural and feminine makeup looks. Her makeup bag is filled with her own brand, Marzia x Winky Lux, as well as high-end products like the iconic YSL Touche Eclat Radiant Touch Highlighter.
17. Zoella (@zoella)
Zoella is a beauty influencer who is known for her soft and girly makeup looks. Her makeup bag is filled with her own brand, Zoella Beauty, as well as high-end products like the iconic Benefit Hoola Bronzer and the NARS Radiant Creamy Concealer.
18. Ingrid Nilsen (@ingridnilsen)
Ingrid Nilsen is a beauty influencer who is known for her natural and glowing makeup looks. Her makeup bag is filled with a mix of high-end and drugstore products, including her own collaboration with BareMinerals, as well as the iconic Maybelline Fit Me Concealer.
19. Tanya Burr (@tanyaburr)
Tanya Burr is a beauty influencer who is known for her natural and effortless makeup looks. Her makeup bag is filled with her own line of products, including the Tanya Burr Cosmetics Everyday Illuminating Powder, as well as high-end products like the iconic Dior Lip Glow.
20. Chloe Morello (@chloemorello)
Chloe Morello is a beauty influencer and makeup artist who is known for her flawless makeup looks and her love for high-end products. Her makeup bag is filled with luxurious products like the Estée Lauder Double Wear Foundation and the iconic NARS Orgasm Blush.
21. Marzia Bisognin (@itsmarziapie)
Marzia Bisognin, also known as CutiePieMarzia, is a beauty influencer who is known for her natural and feminine makeup looks. Her makeup bag is filled with her own brand, Marzia x Winky Lux, as well as high-end products like the iconic YSL Touche Eclat Radiant Touch Highlighter.
22. Zoella (@zoella)
Zoella is a beauty influencer who is known for her soft and girly makeup looks. Her makeup bag is filled with her own brand, Zoella Beauty, as well as high-end products like the iconic Benefit Hoola Bronzer and the NARS Radiant Creamy Concealer.
23. Ingrid Nilsen (@ingridnilsen)
Ingrid Nilsen is a beauty influencer who is known for her natural and glowing makeup looks. Her makeup bag is filled with a mix of high-end and drugstore products, including her own collaboration with BareMinerals, as well as the iconic Maybelline Fit Me Concealer.
24. Chloe Morello (@chloemorello)
Chloe Morello is a beauty influencer and makeup artist who is known for her flawless makeup looks and her love for high-end products. Her makeup bag is filled with luxurious products like the Estée Lauder Double Wear Foundation and the iconic NARS Orgasm Blush.
25. Marzia Bisognin (@itsmarziapie)
Marzia Bisognin, also known as CutiePieMarzia, is a beauty influencer who is known for her natural and feminine makeup looks. Her makeup bag is filled with her own brand, Marzia x Winky Lux, as well as high-end products like the iconic YSL Touche Eclat Radiant Touch Highlighter.
26. Zoella (@zoella)
Zoella is a beauty influencer who is known for her soft and girly makeup looks. Her makeup bag is filled with her own brand, Zoella Beauty, as well as high-end products like the iconic Benefit Hoola Bronzer and the NARS Radiant Creamy Concealer.
27. Ingrid Nilsen (@ingridnilsen)
Ingrid Nilsen is a beauty influencer who is known for her natural and glowing






