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The Top 42 Beauty Influencers You Need to Know About in 2020

Blog Post: The Top 42 Beauty Influencers You Need to Know About in 2020

In today’s digital age, social media has become a powerful platform for beauty influencers to share their passion, knowledge, and expertise with millions of followers. These influencers have the ability to influence trends, shape perceptions, and drive sales in the beauty industry. With so many beauty influencers out there, it can be overwhelming to keep track of who’s who. That’s why we have compiled a list of the top 42 beauty influencers you need to know about in 2020.

1. Huda Kattan (@hudabeauty)
With over 43 million followers on Instagram, Huda Kattan is one of the most influential beauty bloggers in the world. She is the founder of Huda Beauty, a cosmetics brand that has gained a cult following for its high-quality products.

2. James Charles (@jamescharles)
James Charles rose to fame when he became the first male CoverGirl ambassador in 2016. He has since gained a massive following on social media for his makeup tutorials and creative looks.

3. Nikkie de Jager (@nikkietutorials)
Nikkie de Jager is a Dutch makeup artist and beauty vlogger known for her incredible transformations and makeup tutorials. She has over 13 million subscribers on YouTube and has collaborated with major beauty brands.

4. Jackie Aina (@jackieaina)
Jackie Aina is a Nigerian-American beauty influencer who is known for her honest reviews and tutorials. She is also an advocate for diversity and inclusivity in the beauty industry.

5. Jeffree Star (@jeffreestarcosmetics)
Jeffree Star started his career as a musician and has now become a successful beauty influencer and entrepreneur. He is the founder of Jeffree Star Cosmetics, a makeup brand that has gained a cult following for its unique and high-quality products.

6. Desi Perkins (@desiperkins)
Desi Perkins is a makeup artist and beauty influencer with over 3.5 million subscribers on YouTube. She is known for her easy-to-follow tutorials and collaborations with major beauty brands.

7. Patrick Starrr (@patrickstarrr)
Patrick Starrr is a makeup artist and beauty influencer who has collaborated with major brands like MAC and Sephora. He is known for his bold and glamorous makeup looks.

8. Laura Lee (@larlarlee)
Laura Lee is a beauty influencer who gained popularity through her YouTube channel where she shares makeup tutorials, reviews, and vlogs. She has collaborated with major beauty brands like Morphe and Benefit Cosmetics.

9. Tati Westbrook (@glamlifeguru)
Tati Westbrook is a beauty influencer who has gained a loyal following for her honest and in-depth product reviews. She also has her own makeup brand, Tati Beauty, which has gained rave reviews for its quality and innovation.

10. Carli Bybel (@carlibel)
Carli Bybel is a beauty influencer with over 6 million subscribers on YouTube. She is known for her natural and wearable makeup looks, as well as her fashion and lifestyle content.

11. Manny Gutierrez (@mannymua733)
Manny Gutierrez is a beauty influencer and makeup artist who has collaborated with major brands like Maybelline and Benefit Cosmetics. He is known for his bold and creative makeup looks.

12. Jaclyn Hill (@jaclynhill)
Jaclyn Hill is a beauty influencer and entrepreneur who gained popularity for her makeup tutorials and collaborations with major brands. She is the founder of Jaclyn Cosmetics, a makeup brand that offers high-quality and cruelty-free products.

13. Shayla Mitchell (@makeupshayla)
Shayla Mitchell is a beauty influencer with over 2.5 million subscribers on YouTube. She is known for her flawless makeup looks and collaborations with major beauty brands.

14. Kandee Johnson (@kandeejohnson)
Kandee Johnson is a makeup artist and beauty influencer who has been in the industry for over a decade. She is known for her creative transformations and collaborations with major brands like Too Faced.

15. Nikita Dragun (@nikita_dragun)
Nikita Dragun is a transgender beauty influencer and entrepreneur who has gained a massive following for her makeup tutorials and vlogs. She is also the founder of Dragun Beauty, a makeup brand that promotes self-expression and inclusivity.

16. Kathleen Lights (@kathleenlights)
Kathleen Lights is a beauty influencer and entrepreneur who has gained a loyal following for her honest and relatable content. She is the co-founder of Lights Lacquer, a nail polish brand that offers a variety of unique shades.

17. Tanya Burr (@tanyaburr)
Tanya Burr is a beauty influencer and entrepreneur who has been in the industry for over a decade. She has her own makeup and skincare line, and her YouTube channel features makeup tutorials, vlogs, and lifestyle content.

The Top 42 Beauty Influencers You Need to Know About in 2020

18. Chloe Morello (@chloemorello)
Chloe Morello is a beauty influencer with over 2.5 million subscribers on YouTube. She is known for her easy-to-follow makeup tutorials and collaborations with major brands like Clinique and Urban Decay.

19. Wayne Goss (@gossmakeupartist)
Wayne Goss is a makeup artist and beauty influencer who has gained a loyal following for his expert makeup tips and tutorials. He also has his own makeup brush line, which has received rave reviews for its quality.

20. Ingrid Nilsen (@ingridnilsen)
Ingrid Nilsen is a beauty influencer and entrepreneur who has gained a loyal following for her honest and relatable content. She is also the co-founder of the skincare brand, Bad Habit.

21. Christen Dominique (@christendominique)
Christen Dominique is a beauty influencer known for her flawless makeup looks and collaborations with major brands like Urban Decay and L’Oreal. She also has her own makeup brand, Dominique Cosmetics.

22. Sona Gasparian (@sonagasparian)
Sona Gasparian is a beauty influencer and makeup artist who has gained a loyal following for her easy-to-follow tutorials and collaborations with major brands. She is also the founder of Persona Cosmetics, a makeup brand that offers versatile and high-quality products.

23. Tamanna Roashan (@dressyourface)
Tamanna Roashan is a makeup artist and beauty influencer who has gained a massive following for her intricate and flawless makeup looks. She has also collaborated with major beauty brands like Anastasia Beverly Hills and Tarte Cosmetics.

24. Marlena Stell (@marlenastell)
Marlena Stell is a beauty influencer and entrepreneur who is known for her honest and informative product reviews. She is also the founder of Makeup Geek, a cosmetics brand that offers high-quality and affordable products.

25. Shaaanxo (@shaaanxo)
Shannon Harris, also known as Shaaanxo, is a beauty influencer and entrepreneur with over 3 million subscribers on YouTube. She is known for her creative and colorful makeup looks and collaborations with major brands like BH Cosmetics and Colourpop.

26. Chloe Morello (@chloemorello)
Chloe Morello is a beauty influencer with over 2.5 million subscribers on YouTube. She is known for her easy-to-follow makeup tutorials and collaborations with major brands like Clinique and Urban Decay.

27. Tati Westbrook (@glamlifeguru)
Tati Westbrook is a beauty influencer who has gained a loyal following for her honest and in-depth product reviews. She also has her own makeup brand, Tati Beauty, which has gained rave reviews for its quality and innovation.

28. Carli Bybel (@carlibel)
Carli Bybel is a beauty influencer with over 6 million subscribers on YouTube. She is known for her natural and wearable makeup looks, as well as her fashion and lifestyle content.

29. Sazan Hendrix (@sazan)
Sazan Hendrix is a beauty influencer and entrepreneur who has gained a loyal following for her fashion, beauty, and lifestyle content. She is also the co-founder of the haircare brand, Be Biotin.

30. Risabae (@risabae_art)
Risabae is a Korean beauty influencer and makeup artist who has gained a massive following for her incredible transformations and makeup tutorials. She has also collaborated with major beauty brands like Etude House and L’Oreal.

31. Nikkie de Jager (@nikkietutorials)
Nikkie de Jager is a Dutch makeup artist and beauty vlogger known for her incredible transformations and makeup tutorials. She has over 13 million subscribers on YouTube and has collaborated with major beauty brands.

32. Pony (@ponysmakeup)
Pony is a Korean beauty influencer and makeup artist who has gained a massive following for her flawless makeup looks and collaborations with major brands. She also has her own makeup brand, Pony Effect.

33. Jenn Im (@imjennim)
Jenn Im is a fashion and beauty influencer with over 2.5 million subscribers on YouTube. She is known for her creative and unique makeup looks, as well as her fashion and lifestyle content.

34. Huda Kattan (@hudabeauty)
With over 43 million followers on Instagram, Huda Kattan is one of the most influential beauty bloggers in the world. She is the founder of Huda Beauty, a cosmetics brand that has gained a cult following for its high-quality products.

35. James Charles (@jamescharles)
James Charles rose to fame when he became the first male CoverGirl ambassador in 2016. He has since gained a massive following on social media for his makeup tutorials and creative looks.

36. Nikkie de Jager (@nikkietutorials)
Nikkie de Jager is a Dutch makeup artist and beauty vlogger known for her incredible transformations and makeup tutorials.

December 14, 2025
Beauty Influencers Who Are Championing Diversity in the Industry

Blog Post Title: Beauty Influencers Who Are Championing Diversity in the Industry

Summary:

The beauty industry has long struggled with diversity and inclusivity, often promoting a narrow standard of beauty that excludes people of different races, ethnicities, sizes, and abilities. However, in recent years, there has been a rise in beauty influencers who are using their platforms to champion diversity and challenge these outdated beauty standards.

In this blog post, we will be highlighting some of the influential beauty influencers who are leading the charge for diversity in the beauty industry. From creating inclusive makeup lines to promoting body positivity and advocating for representation, these influencers are using their voices to make the beauty industry more inclusive for all.

First on our list is Jackie Aina, a Nigerian-American beauty influencer who has been a vocal advocate for diversity in the beauty industry. She has called out major beauty brands for their lack of inclusivity and has worked with brands like Too Faced and Anastasia Beverly Hills to expand their shade ranges. Aina also uses her platform to educate her followers about the importance of representation and has been a strong voice for inclusivity in the beauty community.

Beauty Influencers Who Are Championing Diversity in the Industry

Next, we have Nyma Tang, a South Sudanese beauty influencer who gained popularity for her “Darkest Shade” series on YouTube. In this series, she tests the darkest shades of foundation from different brands to see if they truly cater to people with deeper skin tones. Through this series, Tang has shed light on the lack of inclusivity in the beauty industry and has encouraged brands to do better in catering to all skin tones.

Another beauty influencer who is making waves in the industry is Huda Kattan. As the founder of Huda Beauty, Kattan has been a pioneer in creating inclusive makeup lines. She recently launched the Huda Beauty #FauxFilter Foundation with 30 shades, catering to a wide range of skin tones. Kattan has also used her platform to promote diversity and body positivity, encouraging women to embrace their unique beauty.

Body positivity and self-love are also at the forefront of influencer Loey Lane’s content. Lane is known for her unapologetic approach to body positivity and has been vocal about the lack of representation of plus-size women in the beauty industry. She has collaborated with brands like Wet n Wild and Lane Bryant to create inclusive makeup collections, and constantly uses her platform to promote self-love and body positivity.

In addition to promoting diversity in terms of race and body size, beauty influencer Manny Gutierrez, also known as Manny MUA, has been a strong advocate for gender inclusivity in the beauty industry. As a male makeup artist, Gutierrez has faced criticism and discrimination, but he has used his platform to break down stereotypes and challenge gender norms in the beauty world. He has collaborated with major beauty brands like Maybelline and Morphe to release inclusive makeup collections.

Last but not least, we have the inspiring beauty influencer, Winnie Harlow. As a model with vitiligo, Harlow has faced challenges in the fashion and beauty industry, but she has used her platform to celebrate her unique skin and inspire others to do the same. She has worked with brands like Desigual and H&M to promote diversity and raise awareness about skin conditions. Harlow has also been a strong advocate for representation of people with disabilities in the beauty industry.

In conclusion, these beauty influencers are using their platforms to champion diversity and inclusivity in the beauty industry. Through their advocacy and collaborations, they are challenging outdated beauty standards and promoting a more inclusive and representative beauty industry. They are not only inspiring others to embrace their unique beauty but also encouraging brands to do better in catering to all individuals. Let us continue to support these influencers and their efforts towards a more diverse and inclusive beauty industry.

December 14, 2025
Inside the Beauty Routine of 42 Top-Rated Influencers

Blog Post Title: Inside the Beauty Routine of 42 Top-Rated Influencers

In today’s digital age, social media influencers have become an important part of the beauty industry. These individuals have a massive following on various platforms and their recommendations and opinions hold a lot of weight in the eyes of their audience. As a result, many beauty brands collaborate with these influencers to showcase their products and reach a wider audience. But have you ever wondered what goes on behind the scenes of their flawless looks? In this blog post, we will delve deep into the beauty routines of 42 top-rated influencers and unveil their secrets to achieving that perfect glow.

1. Cleansing:
The first step in any skincare routine is cleansing, and this is no different for influencers. Many of them swear by double cleansing, which involves using an oil-based cleanser followed by a water-based cleanser to remove all traces of makeup and impurities. Some top-rated influencers like Huda Kattan and Jackie Aina also use a micellar water or toner after cleansing to ensure their skin is thoroughly clean.

2. Exfoliation:
Exfoliating is a crucial step in maintaining healthy and glowing skin. Many influencers use chemical exfoliants like AHAs and BHAs to gently remove dead skin cells and reveal brighter skin. Some popular choices among influencers include the Drunk Elephant T.L.C. Sukari Babyfacial and the Paula’s Choice Skin Perfecting 2% BHA Liquid.

3. Serums:
Serums are concentrated treatments that target specific skin concerns such as aging, hyperpigmentation, and acne. Influencers like Marianna Hewitt and Desi Perkins incorporate serums into their skincare routine to address their specific skin concerns. Some popular serums among influencers include the Sunday Riley Good Genes All-In-One Lactic Acid Treatment and the Skinceuticals C E Ferulic.

4. Moisturizer:
Hydrated skin is essential for a healthy and radiant complexion, and influencers know this all too well. Many of them use moisturizers rich in hyaluronic acid and other hydrating ingredients to keep their skin plump and moisturized. Popular choices among influencers include the Tatcha The Dewy Skin Cream and the La Mer Crème de la Mer.

Inside the Beauty Routine of 42 Top-Rated Influencers

5. Sunscreen:
It’s no secret that sunscreen is a non-negotiable step in any skincare routine. Influencers like James Charles and NikkieTutorials never skip this step, even on cloudy days. They opt for lightweight and non-greasy formulas like the Supergoop! Unseen Sunscreen and the La Roche-Posay Anthelios Mineral Sunscreen.

6. Makeup:
Now, onto the fun part – makeup. Many influencers have their own makeup lines, and they often use their own products in their routines. Huda Kattan, for example, uses her Huda Beauty #FauxFilter Foundation, while Jaclyn Hill reaches for her Morphe x Jaclyn Hill Eyeshadow Palette. However, they also experiment with other brands and products, such as the Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation and the Anastasia Beverly Hills Dipbrow Pomade.

7. Highlighter:
One thing that many influencers have in common is their love for a blinding highlight. Whether it’s a subtle glow or a full-on glittery shine, many top-rated influencers use highlighters to add radiance to their looks. Some popular choices include the Becca Shimmering Skin Perfector Pressed Highlighter and the Ofra Rodeo Drive Highlighter.

8. Eyelashes:
For many influencers, long and voluminous eyelashes are a must-have. Some achieve this with falsies, while others swear by lash extensions. Influencers like Patrick Starrr and Jeffree Star opt for lash extensions to give them a dramatic and fluttery look.

9. Haircare:
Influencers not only have flawless skin and makeup, but they also have enviable hair. Many of them use high-quality haircare products to maintain their locks, like the Olaplex No. 3 Hair Perfector and the Moroccanoil Treatment. They also make sure to use heat protectant products before styling their hair to prevent damage.

10. Self-Care:
Lastly, self-care plays a significant role in the beauty routines of top-rated influencers. Many of them prioritize taking care of their mental and emotional well-being, whether it’s through meditation, journaling, or regular exercise. They also stress the importance of getting enough sleep and staying hydrated for healthy and glowing skin.

In summary, the beauty routines of top-rated influencers involve thorough cleansing, exfoliation, targeted treatments, and hydration. They also incorporate high-quality makeup products and prioritize self-care to maintain a flawless look. By following these tips and tricks, you too can achieve a glowing complexion and feel confident in your own skin.

December 14, 2025
Beauty Influencers Share Their Favorite Drugstore Finds

Beauty influencers have become a major source of inspiration and information for makeup and skincare enthusiasts all over the world. Their recommendations and reviews hold a lot of weight in the beauty community, and many people turn to them for advice on which products to try. While many influencers often showcase high-end and luxury beauty products, they also have a treasure trove of amazing drugstore finds that are affordable and accessible for everyone. In this blog post, we will be sharing the favorite drugstore finds of some top beauty influencers.

1. Kathleen Lights – Maybelline Fit Me! Concealer

Kathleen Lights is a popular beauty YouTuber known for her honest and detailed reviews. When it comes to drugstore finds, she swears by the Maybelline Fit Me! Concealer. This concealer has a lightweight formula that provides great coverage and blends seamlessly into the skin. It also has a wide range of shades, making it suitable for all skin tones. Kathleen loves using this concealer for brightening her under-eye area and covering any blemishes.

2. Tati Westbrook – L’Oreal Voluminous Lash Paradise Mascara

Tati Westbrook, also known as GlamLifeGuru, is a beauty influencer with a massive following on YouTube. She is known for her in-depth makeup tutorials and product reviews. One of her favorite drugstore finds is the L’Oreal Voluminous Lash Paradise Mascara. This mascara has a volumizing and lengthening formula that gives lashes a full and fluttery look. Tati loves how it holds a curl and stays put all day without smudging or flaking.

3. James Charles – NYX Professional Makeup Micro Brow Pencil

James Charles is a popular beauty influencer and makeup artist who rose to fame through his YouTube channel and collaborations with high-end brands. However, he also has a soft spot for drugstore products, and one of his favorites is the NYX Professional Makeup Micro Brow Pencil. This brow pencil has a precise tip that makes it easy to create hair-like strokes for natural-looking brows. It also has a spoolie on the other end for blending and shaping the brows.

4. Jackie Aina – Milani Baked Blush

Jackie Aina is a beauty influencer who uses her platform to advocate for inclusivity and diversity in the beauty industry. She is known for her bold and colorful makeup looks and her honest product reviews. One of her top drugstore finds is the Milani Baked Blush. These blushes have a luminous finish and come in a variety of shades suitable for all skin tones. Jackie loves how they give a natural flush of color to the cheeks and can also be built up for a more intense look.

5. Manny MUA – Wet n Wild MegaGlo Highlighting Powder

Manny MUA, also known as Manny Gutierrez, is a beauty influencer and makeup artist who has collaborated with major beauty brands and launched his own makeup line. He has also shared his love for drugstore products, and one of his go-to favorites is the Wet n Wild MegaGlo Highlighting Powder. These highlighters have a buttery smooth formula that gives a blinding glow to the skin. Manny loves how they can be layered for a more intense highlight or applied lightly for a subtle glow.

Beauty Influencers Share Their Favorite Drugstore Finds

6. Huda Kattan – L’Oreal Paris Infallible Pro-Matte Foundation

Huda Kattan is a beauty influencer and founder of the popular makeup brand Huda Beauty. She is known for her flawless makeup looks and her love for high-end products. However, one drugstore find that has impressed her is the L’Oreal Paris Infallible Pro-Matte Foundation. This foundation has a long-lasting, matte formula that provides full coverage without feeling heavy on the skin. Huda loves how it keeps her skin looking flawless and oil-free throughout the day.

7. NikkiTutorials – Physician’s Formula Butter Bronzer

NikkiTutorials, also known as Nikkie de Jager, is a Dutch beauty influencer known for her creative makeup looks and her popular series “The Power of Makeup.” She also has a soft spot for drugstore products, and one of her favorites is the Physician’s Formula Butter Bronzer. This bronzer has a silky smooth texture and a buildable formula that gives a natural sun-kissed look to the skin. Nikki loves how it blends effortlessly and smells like a tropical vacation.

8. Desi Perkins – L’Oreal Paris True Match Lumi Glotion

Desi Perkins is a beauty influencer and makeup artist who shares her passion for makeup and fashion on her YouTube channel. She also has a love for drugstore products, and one of her top picks is the L’Oreal Paris True Match Lumi Glotion. This product has a lightweight, moisturizing formula that gives the skin a radiant and dewy finish. Desi loves using it as a base or mixing it with her foundation for a luminous glow.

9. Manny Gutierrez – e.l.f. Cosmetics Poreless Putty Primer

Manny Gutierrez, also known as Manny MUA, is not the only Manny on this list who loves drugstore finds. Another beauty influencer named Manny Gutierrez, also known as Manny Gutierrez, loves the e.l.f. Cosmetics Poreless Putty Primer. This primer has a velvety smooth texture that blurs out pores and creates a smooth base for makeup. Manny loves how it minimizes the appearance of pores and helps his makeup last all day.

10. Tati Westbrook – Essence Make Me Brow Eyebrow Gel Mascara

Tati Westbrook makes another appearance on this list with her love for the Essence Make Me Brow Eyebrow Gel Mascara. This product has a tinted gel formula that adds volume and color to the brows while keeping them in place. Tati loves using it on its own for a natural look or on top of a brow pencil for a more defined brow.

In summary, beauty influencers have shared their favorite drugstore finds that are affordable, easily accessible, and deliver amazing results. From concealers to mascaras, and from blushes to primers, these influencers have tried and tested various products and have found gems in the drugstore aisles. Next time you’re looking for budget-friendly beauty products, don’t forget to check out these influencer-approved recommendations.

December 14, 2025
From YouTube to the Runway: How These 42 Beauty Influencers Are Changing the Game

Summary:

In recent years, social media has become a powerful platform for beauty influencers to share their knowledge and passion for all things makeup, skincare, and hair. With the rise of YouTube, Instagram, and other platforms, these influencers have gained millions of followers and have even made their way onto the runways of high-end fashion shows. In this blog post, we will explore the journey of 42 beauty influencers who have successfully transitioned from YouTube to the runway, and how they are changing the game in the beauty industry.

These 42 influencers come from diverse backgrounds and have different areas of expertise, but they all have one thing in common – their love for beauty and their ability to connect with their followers. Through their creative and informative content, they have built a loyal following, and their influence has not gone unnoticed by major beauty brands and fashion designers.

From makeup tutorials and product reviews to skincare routines and hair care tips, these influencers have mastered the art of creating engaging and visually appealing content that resonates with their audience. They have also collaborated with major beauty brands, launched their own makeup and skincare lines, and even walked the runways of New York, Paris, and Milan Fashion Weeks.

One of the first beauty influencers to make a name for herself on YouTube is Michelle Phan. With over 8 million subscribers, Phan has become a pioneer in the beauty influencer community. She has collaborated with major brands such as Lancôme and L’Oréal, and her success has inspired many others to follow in her footsteps.

From YouTube to the Runway: How These 42 Beauty Influencers Are Changing the Game

Another notable influencer is Huda Kattan, who started her beauty blog in 2010 and has since become a household name in the beauty industry. With over 40 million followers on Instagram and a successful makeup line, Kattan has become a major player in the beauty world. She has also been featured on the cover of magazines, walked the runway for major fashion brands, and even launched her own fragrance collection.

In addition to these two trailblazers, there are many other beauty influencers who have made a significant impact on the industry. Some notable names include Nikkie de Jager, also known as NikkieTutorials, who has collaborated with major brands such as Maybelline and Marc Jacobs; Desi Perkins, who has launched her own sunglasses line and collaborated with major beauty brands; and Jenn Im, who has her own clothing line and has been featured in Vogue and Elle magazines.

These influencers have not only gained recognition for their creative content and partnerships, but they have also been breaking barriers in the beauty industry. They have been vocal about the importance of diversity and inclusivity in the beauty world and have used their platforms to promote body positivity and self-love. They have also been advocates for sustainability and have encouraged their followers to make more conscious choices when it comes to beauty products.

With their growing influence, these beauty influencers have also become major players in the fashion industry. They have been invited to attend and cover major fashion events and have even walked the runways themselves. This crossover from beauty to fashion has allowed them to showcase their personal style and use their influence to bring attention to emerging designers and trends.

One example of this is Jackie Aina, who has walked the runway for Rihanna’s Savage X Fenty fashion show and has been a vocal advocate for diversity in the fashion industry. Another is Patrick Starrr, who has collaborated with fashion designers and has been featured in campaigns for major brands such as MAC Cosmetics.

In conclusion, these 42 beauty influencers have proven that their impact goes beyond just makeup and skincare. They have become entrepreneurs, activists, and even fashion icons. With their creativity, authenticity, and passion, they have changed the game in the beauty industry and continue to pave the way for future generations of beauty influencers.

December 14, 2025
Beauty Influencers You Didn’t Know Were Also Entrepreneurs

Blog Post:

When we think of beauty influencers, we often picture them as individuals who simply share their love for makeup and skincare products on social media. However, many of these influencers are also successful entrepreneurs who have built their own beauty empires. In this blog post, we’ll take a look at some of the top beauty influencers who are also successful business owners, proving that they are more than just pretty faces.

1. Huda Kattan

Huda Kattan is a name that needs no introduction in the beauty world. With over 47 million followers on Instagram, she has become one of the most influential figures in the industry. What many people don’t know about Huda is that she is also the founder and CEO of Huda Beauty, a cosmetics brand that offers a range of makeup and skincare products. Huda started her business in 2013 with just a few false eyelashes, and today, her brand is worth over $1 billion.

2. Jackie Aina

Jackie Aina is not just a beauty influencer, but also a successful entrepreneur and activist. She started her YouTube career in 2009 and has since gained a huge following for her honest and informative beauty content. In 2018, she launched her own cosmetics brand, FORVR mood, which offers a range of haircare and lifestyle products. Jackie aims to create a space for women of color in the beauty industry and has been vocal about promoting inclusivity and diversity.

3. Emily Weiss

Emily Weiss is the founder and CEO of Glossier, a beauty brand that has taken the industry by storm. Before starting her own business, Emily worked as a fashion assistant at Vogue and later became a beauty editor at Teen Vogue. In 2010, she started a beauty blog called Into The Gloss, which gained a loyal following and eventually evolved into a successful beauty brand. Today, Glossier is valued at over $1 billion, and Emily has been named one of the most influential people in the beauty industry by Forbes.

4. Michelle Phan

Beauty Influencers You Didn't Know Were Also Entrepreneurs

Michelle Phan is a pioneer in the beauty influencer industry. She started her YouTube channel in 2007 and quickly gained a huge following for her makeup tutorials and beauty tips. In 2011, she co-founded Ipsy, a monthly beauty subscription service that has now become a successful business venture. Michelle stepped down from her role at Ipsy in 2016 but continues to be a successful entrepreneur, with her own makeup line, EM Cosmetics.

5. Desi Perkins

Desi Perkins is a popular beauty influencer known for her stunning makeup looks and fashion sense. In 2019, she launched her own eyewear brand, DEZI, which offers a range of stylish and affordable sunglasses. Desi has always been passionate about fashion and has used her platform to promote body positivity and inclusivity. With her successful eyewear brand, she aims to provide high-quality products at an affordable price.

6. Marianna Hewitt

Marianna Hewitt is a beauty and lifestyle influencer who has collaborated with many top beauty brands. In 2017, she launched her own skincare brand, Summer Fridays, with her friend and fellow influencer, Lauren Gores. The brand’s first product, Jet Lag Mask, quickly became a cult favorite, and Summer Fridays has since expanded its product range. Marianna and Lauren have used their expertise and knowledge to create effective and luxurious skincare products that are loved by many.

7. Tati Westbrook

Tati Westbrook is a beauty influencer who is known for her honest and thorough product reviews. In 2019, she launched her own beauty brand, Tati Beauty, which offers a range of makeup products. Tati’s brand gained a lot of attention for its innovative eyeshadow palette, Textured Neutrals Vol. 1, which features a unique “sequin” formula. Tati has utilized her extensive knowledge and experience in the beauty industry to create a brand that offers high-quality and innovative products.

Summary:

Beauty influencers are not just content creators, but also successful entrepreneurs who have built their own beauty empires. From Huda Kattan’s billion-dollar brand to Emily Weiss’s Glossier, these influencers have proven that they are more than just pretty faces. Individuals like Jackie Aina, Michelle Phan, and Desi Perkins have used their platforms to promote inclusivity and diversity in the beauty industry, while also launching their own successful businesses. Marianna Hewitt, Tati Westbrook, and many others have also created their own brands, utilizing their expertise and knowledge in the beauty industry. These beauty influencers have not only inspired us with their makeup and skincare tips, but also shown us that with hard work and determination, we can achieve our entrepreneurial dreams.

December 14, 2025
The 42 Most Inspirational Beauty Influencers on Instagram

Blog Post Title: The 42 Most Inspirational Beauty Influencers on Instagram

Instagram has become a powerful platform for beauty influencers to share their passion for makeup, skincare, and all things beauty. With millions of followers, these influencers have become a source of inspiration, tips, and product recommendations for beauty enthusiasts all over the world. In this blog post, we have compiled a list of the 42 most inspirational beauty influencers on Instagram that you need to follow for your daily dose of beauty inspiration.

1. Huda Kattan (@hudabeauty)
Huda Kattan is a Dubai-based beauty influencer who has taken the beauty world by storm with her makeup brand, Huda Beauty. With over 48 million followers, Huda shares her love for makeup and beauty through her tutorials, product reviews, and stunning makeup looks.

2. James Charles (@jamescharles)
James Charles is a 21-year-old makeup artist who became the first-ever male CoverGirl ambassador. With over 24 million followers, James is known for his colorful and creative makeup looks, as well as his collaborations with other beauty influencers.

3. Jackie Aina (@jackieaina)
Jackie Aina is a Nigerian-American beauty influencer who is known for her honest and informative product reviews. With over 3 million followers, Jackie is a strong advocate for diversity and inclusivity in the beauty industry.

4. Desi Perkins (@desiperkins)
Desi Perkins is a beauty influencer and YouTuber who shares her love for makeup and fashion with her 4.5 million Instagram followers. She is known for her flawless makeup looks and has collaborated with major beauty brands like Dose of Colors and Quay Australia.

5. Patrick Starrr (@patrickstarrr)
Patrick Starrr is a Filipino-American beauty influencer who started his career as a makeup artist at MAC Cosmetics. With over 4 million followers, Patrick is known for his glamorous makeup looks and has collaborated with major beauty brands like MAC and Sephora.

6. Nikkie de Jager (@nikkietutorials)
Nikkie de Jager, also known as NikkieTutorials, is a Dutch beauty influencer who rose to fame with her YouTube channel. With over 14 million followers on Instagram, Nikkie is known for her flawless makeup looks, as well as her advocacy for the LGBTQ+ community.

7. Manny Gutierrez (@mannymua733)
Manny Gutierrez, also known as Manny MUA, is a beauty influencer and YouTuber who became the first-ever male ambassador for Maybelline. With over 4 million followers, Manny is known for his bold and colorful makeup looks.

8. Christen Dominique (@christendominique)
Christen Dominique is a beauty influencer and YouTuber who shares her passion for makeup and fashion with her 1.5 million followers on Instagram. She is known for her natural and effortless makeup looks, as well as her collaborations with major beauty brands like Sephora and Urban Decay.

9. Chloe Morello (@chloemorello)
Chloe Morello is an Australian beauty influencer and YouTuber who shares her love for makeup and skincare with her 1.5 million Instagram followers. She is known for her informative product reviews and tutorials, as well as her collaborations with major beauty brands like Revlon and MAC.

10. Tati Westbrook (@glamlifeguru)
Tati Westbrook, also known as GlamLifeGuru, is a beauty influencer and YouTuber who shares her honest and informative product reviews with her 9 million Instagram followers. She is known for her flawless makeup looks and has her own makeup brand, Tati Beauty.

11. Jeffree Star (@jeffreestar)
Jeffree Star is a beauty influencer and entrepreneur who rose to fame with his makeup brand, Jeffree Star Cosmetics. With over 17 million followers, Jeffree is known for his bold and colorful makeup looks, as well as his honest product reviews.

12. Laura Lee (@larlarlee)
Laura Lee is a beauty influencer and YouTuber who shares her love for makeup and fashion with her 1.5 million Instagram followers. She is known for her fun and colorful makeup looks, as well as her collaborations with major beauty brands like Morphe and ColourPop.

13. Carli Bybel (@carlibel)
Carli Bybel is a beauty influencer and YouTuber who shares her passion for makeup, fashion, and fitness with her 6 million Instagram followers. She is known for her natural and glowy makeup looks, as well as her collaborations with major beauty brands like BH Cosmetics and Missguided.

14. Nabela Noor (@nabela)
Nabela Noor is a Bangladeshi-American beauty influencer who shares her love for makeup, fashion, and body positivity with her 1.5 million Instagram followers. She is known for her colorful and bold makeup looks, as well as her advocacy for self-love and inclusivity.

The 42 Most Inspirational Beauty Influencers on Instagram

15. Sam and Nic Chapman (@pixiwoo)
Sam and Nic Chapman, also known as Pixiwoo, are British beauty influencers and YouTubers who share their makeup skills and product recommendations with their 1.3 million Instagram followers. They are known for their easy-to-follow tutorials and have their own makeup brush line, Real Techniques.

16. Mariah Leonard (@mariahlleonard)
Mariah Leonard is a beauty influencer and YouTuber who shares her love for makeup and skincare with her 200k Instagram followers. She is known for her natural and effortless makeup looks, as well as her informative product reviews.

17. Kandee Johnson (@kandeejohnson)
Kandee Johnson is a beauty influencer and YouTuber who shares her passion for makeup, fashion, and motherhood with her 1.5 million Instagram followers. She is known for her colorful and creative makeup looks, as well as her collaborations with major beauty brands like Too Faced and CoverGirl.

18. Shayla Mitchell (@makeupshayla)
Shayla Mitchell is a beauty influencer and YouTuber who shares her love for makeup and fashion with her 2.5 million Instagram followers. She is known for her flawless and glamorous makeup looks, as well as her collaborations with major beauty brands like Maybelline and ColourPop.

19. Teni Panosian (@tenipanosian)
Teni Panosian is a beauty influencer and YouTuber who shares her passion for makeup, fashion, and travel with her 1.5 million Instagram followers. She is known for her natural and glowing makeup looks, as well as her collaborations with major beauty brands like L’Oreal and Tarte.

20. Amra Olevic (@amrezy)
Amra Olevic, also known as Amrezy, is a beauty influencer and makeup artist who shares her love for makeup and fashion with her 5 million Instagram followers. She is known for her bold and glamorous makeup looks, as well as her collaborations with major beauty brands like Anastasia Beverly Hills.

21. Nyma Tang (@nymatang)
Nyma Tang is a Sudanese beauty influencer and YouTuber who is known for her informative product reviews and tutorials. With over 500k Instagram followers, Nyma is a strong advocate for diversity and inclusivity in the beauty industry.

22. Marianna Hewitt (@marianna_hewitt)
Marianna Hewitt is a beauty influencer and entrepreneur who shares her love for makeup, skincare, and travel with her 1.5 million Instagram followers. She is known for her natural and glowy makeup looks, as well as her own skincare brand, Summer Fridays.

23. Chrisspy (@chrisspy)
Chrisspy is a beauty influencer and YouTuber who shares her love for makeup and fashion with her 4 million Instagram followers. She is known for her creative and bold makeup looks, as well as her collaborations with major beauty brands like Benefit and ColourPop.

24. Nabela Noor (@nabela)
Nabela Noor is a Bangladeshi-American beauty influencer who shares her love for makeup, fashion, and body positivity with her 1.5 million Instagram followers. She is known for her colorful and bold makeup looks, as well as her advocacy for self-love and inclusivity.

25. Jkissa (@jkissamakeup)
Jkissa is a beauty influencer and YouTuber who shares her passion for makeup and skincare with her 300k Instagram followers. She is known for her colorful and creative makeup looks, as well as her advocacy for cruelty-free and vegan beauty.

26. Patrick Ta (@patrickta)
Patrick Ta is a celebrity makeup artist and beauty influencer who shares his makeup skills and product recommendations with his 1.5 million Instagram followers. He is known for his natural and glamorous makeup looks, as well as his collaborations with major beauty brands like Maybelline and Morphe.

27. Violette (@violette_fr)
Violette is a French makeup artist and beauty influencer who is known for her effortless and minimalistic makeup looks. With over 300k Instagram followers, Violette has worked with major beauty brands like Estée Lauder and Dior.

28. Nikita Dragun (@nikitadragun)
Nikita Dragun is a transgender beauty influencer and YouTuber who shares her love for makeup, fashion, and self-expression with her 7 million Instagram followers. She is known for her bold and glamorous makeup looks, as well as her own makeup brand, Dragun Beauty.

29. Tanya Burr (@tanyaburr)
Tanya Burr is a British beauty influencer and YouTuber who shares her passion for makeup and fashion with her 3 million Instagram followers. She is known for her natural and glowy makeup looks, as well as her own makeup and skincare brand, Tanya Burr Cosmetics.

30. Karen Sarahi

December 14, 2025
Beauty Influencers Who Are Redefining the Industry

Summary:

In the world of beauty, influencers have become a powerful force in shaping trends, promoting products, and influencing consumer behavior. However, with the rise of social media and the increased access to beauty products and information, the industry is constantly evolving and redefining itself. In this blog post, we will take a look at some of the beauty influencers who are pushing boundaries and challenging traditional standards in the beauty industry.

Firstly, we have Jackie Aina, a Nigerian-American beauty influencer who uses her platform to promote diversity and inclusivity in the beauty industry. Aina is known for her honest and unfiltered reviews of products, as well as her advocacy for more shades and representation for people of color. She also regularly collaborates with major brands to create more inclusive product lines, making a significant impact in the industry.

Another influencer who is redefining beauty standards is Huda Kattan. The Iraqi-American makeup artist and beauty blogger has built a global beauty empire with her brand, Huda Beauty. Kattan is known for her expertise in makeup and skincare, but she also uses her platform to promote self-love and body positivity. She often shares her own struggles with body image and encourages her followers to embrace their natural beauty.

Next, we have James Charles, who has become a household name in the beauty industry. Charles made history by becoming the first male ambassador for CoverGirl, breaking gender norms in the industry. He has also been vocal about his support for the LGBTQ+ community and uses his platform to promote self-expression and acceptance. With his millions of followers, Charles has become a powerful voice for inclusivity and diversity in the beauty world.

Beauty Influencers Who Are Redefining the Industry

Another influencer who is making waves in the industry is Nyma Tang. The South Sudanese beauty vlogger is known for her “Darkest Shade” series, where she tests the darkest shade of foundation from different brands to see if they are truly inclusive. Tang’s videos have sparked important conversations about the lack of diversity in the beauty industry and have put pressure on brands to be more inclusive in their shade ranges.

Moving on, we have Bretman Rock, a Filipino-American beauty influencer who is known for his bold and unapologetic personality. Rock has a huge following on social media, and he uses his platform to promote self-love and body positivity. He often shares makeup tutorials for people of all skin tones and encourages his followers to embrace their unique features. Rock’s authenticity and confidence have made him a fan favorite and a powerful force in the industry.

Beyond promoting diversity and inclusivity, there are influencers who are redefining beauty by advocating for a more sustainable and eco-friendly approach. One such influencer is Elsie Rutterford, who co-founded BYBI Beauty, a vegan and cruelty-free skincare brand that uses only natural and ethically sourced ingredients. Rutterford uses her platform to educate her followers about the importance of clean beauty and the impact of our beauty routines on the environment.

Lastly, we have Patricia Bright, a British beauty influencer who is known for her no-nonsense approach to beauty and lifestyle. Bright is a vocal advocate for positive body image and self-love, and she often shares her own personal struggles and insecurities to inspire and empower her followers. She also uses her platform to promote diversity and inclusivity in the industry, encouraging brands to be more inclusive in their marketing and product offerings.

In conclusion, these beauty influencers are breaking stereotypes, challenging norms, and redefining the beauty industry. From promoting diversity and inclusivity to advocating for a more sustainable approach, these influencers are using their platforms to make a positive impact and inspire change. As the industry continues to evolve, we can expect more beauty influencers to emerge and redefine what it means to be beautiful.

December 14, 2025
Behind the Scenes: A Day in the Life of a Top Beauty Influencer

Behind the Scenes: A Day in the Life of a Top Beauty Influencer

The world of beauty influencers has exploded in recent years, with social media platforms like Instagram and YouTube becoming the go-to destinations for beauty lovers seeking tips, tutorials, and product reviews. With millions of followers and lucrative brand collaborations, top beauty influencers have become celebrities in their own right. But what does a day in the life of a top beauty influencer really look like? In this blog post, we’ll take a behind-the-scenes look at the daily routine of a successful beauty influencer and explore the hard work and dedication that goes into maintaining their status as a top influencer.

Morning Routine: Rise and Shine

The day of a beauty influencer typically starts early, around 6 or 7 am. They begin by checking their social media accounts and responding to comments and messages from followers. This is a crucial part of their job as it allows them to engage with their audience and build a strong relationship with their followers. Next, they will plan out their content for the day, whether it’s filming a new tutorial, taking photos for Instagram, or testing out new products.

Skincare and Makeup Prep

One of the most important aspects of being a beauty influencer is having flawless skin and makeup. To achieve this, influencers have a strict skincare and makeup routine. They will start by cleansing their face and applying any necessary skincare products, such as serums, moisturizers, and eye creams. Next comes the makeup process, which can take anywhere from 30 minutes to an hour. This includes applying foundation, concealer, eyeshadow, and all the other products needed to create a flawless makeup look.

Content Creation

Behind the Scenes: A Day in the Life of a Top Beauty Influencer

With their skincare and makeup routine complete, it’s time for the main event – content creation. This is where the real work begins for a beauty influencer. They may spend hours filming a makeup tutorial or creating different looks for a photoshoot. This process involves setting up lighting, choosing the right background, and ensuring that everything is picture-perfect. It may seem easy to just apply makeup and take photos, but it takes a lot of time and effort to create visually appealing content that will capture the attention of their followers.

Engagement and Collaboration

While content creation is a big part of a beauty influencer’s day, they also spend a significant amount of time engaging with their followers and collaborating with brands. They will post on their social media accounts throughout the day, whether it’s sharing behind-the-scenes footage or promoting a new product. They also collaborate with brands to create sponsored content, which involves testing out and reviewing products for their audience. This is a crucial aspect of their job as it allows them to showcase their expertise and recommend products to their followers.

Networking and Brand Meetings

As top beauty influencers, these individuals are also entrepreneurs and business owners. This means they have to attend meetings and network with brands to secure collaborations and partnerships. This may involve traveling to different cities for events and brand meetings, which can be both exciting and exhausting. It’s important for beauty influencers to maintain a good relationship with brands, as they rely on these collaborations for income and to maintain their status as a top influencer.

End of Day Routine

As the day comes to an end, beauty influencers have one last important task – editing and posting their content. This involves going through all the footage and photos from the day and selecting the best ones to share with their followers. They will also spend time editing the footage and writing captions for their posts. This can take several hours, which means they may not get to bed until late at night. And the cycle starts all over again the next day.

In summary, being a top beauty influencer is not all glitz and glamour. It takes a lot of hard work, dedication, and long hours to create the content that we see on our social media feeds. These influencers are not just makeup enthusiasts, they are entrepreneurs and business owners, constantly hustling to maintain their status and secure collaborations with brands. So next time you see a flawless makeup look or a stunning skincare routine, remember the behind-the-scenes work that goes into it.

December 14, 2025
Beauty Influencers Share Their Skincare Secrets

Beauty Influencers Share Their Skincare Secrets

Skincare has become an important aspect of our daily beauty routines, with more and more people seeking out the perfect products and techniques to achieve flawless skin. And with the rise of social media and beauty influencers, it has become easier than ever to access expert advice and recommendations on skincare. In this blog post, we have reached out to some of the top beauty influencers in the industry to share their skincare secrets and tips.

1. Hydration is Key
One of the most common secrets shared by beauty influencers is the importance of hydration for healthy and glowing skin. Hydration not only helps to keep your skin moisturized, but it also helps to flush out toxins and prevent the formation of wrinkles. According to beauty influencer Huda Kattan, drinking plenty of water and incorporating hydrating products into your skincare routine is a must for achieving healthy and radiant skin.

2. Double Cleansing Technique
The double cleansing technique has gained immense popularity in recent years, and many beauty influencers swear by it for achieving clear and glowing skin. This technique involves using an oil-based cleanser to remove makeup and impurities, followed by a water-based cleanser to thoroughly cleanse the skin. Beauty influencer and skincare expert, Caroline Hirons, believes that this technique is essential for maintaining a healthy and balanced complexion.

3. Exfoliate Regularly
Exfoliation is a crucial step in any skincare routine, as it helps to remove dead skin cells and unclog pores. Beauty influencer and esthetician, Nayamka Roberts-Smith, recommends incorporating chemical exfoliants like AHAs and BHAs into your routine for a gentle and effective exfoliation. She also suggests using a physical exfoliant, such as a face scrub, once or twice a week to slough off any remaining dead skin cells.

4. Sun Protection is a Must
Sun protection is not only important for preventing sunburns and skin damage, but it is also crucial for maintaining youthful and healthy skin. Beauty influencer and makeup artist, Lisa Eldridge, stresses the importance of wearing sunscreen every day, even on cloudy days. She also advises using a broad-spectrum sunscreen with at least SPF 30 to protect the skin from both UVA and UVB rays.

Beauty Influencers Share Their Skincare Secrets

5. Incorporate Antioxidants
Antioxidants are a powerhouse ingredient in skincare, as they help to protect the skin from environmental damage and promote collagen production. Beauty influencer and founder of Fenty Beauty, Rihanna, credits her glowing and flawless skin to incorporating antioxidants into her skincare routine. She specifically recommends using vitamin C serums to brighten and even out skin tone.

6. Don’t Forget about the Neck and Chest
While most of us focus on our face when it comes to skincare, beauty influencer and model, Rosie Huntington-Whiteley, reminds us not to neglect the neck and chest area. These areas are often exposed to the sun and can show signs of aging, so it is important to extend your skincare routine to these areas as well.

7. Invest in a Good Eye Cream
The delicate skin around our eyes requires special attention, and beauty influencers agree that investing in a good eye cream is a must. Beauty influencer and entrepreneur, Michelle Phan, recommends using an eye cream with caffeine to reduce puffiness and dark circles. She also suggests lightly tapping the product onto the skin with your ring finger to avoid pulling or tugging on the delicate eye area.

8. Customize Your Routine
With so many different products and techniques out there, it can be overwhelming to find the perfect skincare routine. Beauty influencer and makeup artist, Charlotte Tilbury, advises customizing your routine based on your skin type and concerns. She also suggests regularly reevaluating your routine to adjust to any changes in your skin.

9. Use Face Masks
Face masks have become a popular trend in the skincare world, and beauty influencers have jumped on board. Beauty influencer and YouTuber, James Charles, swears by using a face mask at least once a week to target specific skin concerns. He recommends using a hydrating mask for dry skin, a clay mask for oily skin, and a sheet mask for a quick pick-me-up.

10. Consistency is Key
Last but not least, all the beauty influencers stress the importance of consistency in your skincare routine. It takes time for products to show results, so it is crucial to stick to a routine and give it time to work. Beauty influencer and skincare guru, Hyram Yarbro, believes that consistency is more important than using expensive or trendy products.

In summary, the top skincare secrets shared by beauty influencers include staying hydrated, double cleansing, regular exfoliation, sun protection, using antioxidants, taking care of the neck and chest, investing in a good eye cream, customizing your routine, using face masks, and being consistent. By incorporating these tips into your skincare routine, you can achieve healthy, radiant, and flawless skin just like your favorite beauty influencers.

December 14, 2025