Have you ever scrolled through Instagram and marveled at the flawless makeup looks of your favorite influencers? Behind these stunning images lies the hard work and talent of some of the most sought-after makeup artists in the industry. With the rise of social media, these artists have gained immense popularity and have become the go-to source for makeup inspiration for millions of followers. In this blog post, we will explore the journey of six makeup artists who have become Instagram’s most followed and the beauty of their influence.
1. Huda Kattan – @hudabeauty (47.5M followers)
Huda Kattan, also known as the “Queen of Instagram Makeup,” started her career as a makeup artist in Los Angeles. Her passion for makeup and beauty led her to create a blog and YouTube channel, where she shared tutorials and product reviews. In 2010, she launched her own brand, Huda Beauty, which gained popularity through her social media presence. Her Instagram feed is a mix of stunning makeup looks, beauty tips, and product launches, making her one of the most influential makeup artists on the platform.
2. James Charles – @jamescharles (24.2M followers)
At just 21 years old, James Charles has taken the makeup world by storm. He rose to fame after being named the first male CoverGirl ambassador in 2016. His colorful and creative makeup looks have captivated millions of followers on Instagram. James’ popularity on the platform also landed him a collaboration with beauty brand Morphe, where he launched his own eyeshadow palette. His bold and unapologetic approach to makeup has made him a role model for people of all genders and has solidified his position as one of the top makeup artists on Instagram.
3. Nikkie de Jager – @nikkietutorials (14.8M followers)
Nikkie de Jager, also known as NikkieTutorials, has been a makeup artist since the age of 14. Her YouTube channel, where she shares makeup tutorials and product reviews, gained immense popularity, and she has since become one of the most influential makeup artists on Instagram. Her feed is a mix of glam looks, creative makeup challenges, and candid shots, making her relatable to her followers. Nikkie’s authenticity and talent have earned her collaborations with major beauty brands, and she continues to inspire and empower her followers through her makeup artistry.
The Beauty of Influence: How These 6 Makeup Artists Became Instagram's Most Followed
4. Pat McGrath – @patmcgrathreal (2.9M followers)
Pat McGrath is a legendary makeup artist who has worked with the biggest names in the fashion industry. Her work has graced the pages of top fashion magazines and runways, and she has created iconic looks for celebrities. In 2015, she launched her own makeup brand, Pat McGrath Labs, which quickly gained a cult following. Her Instagram feed is a mix of high-fashion shoots, behind-the-scenes glimpses into her work, and product launches. Pat’s influence in the makeup industry is unparalleled, and her Instagram following is a testament to her talent and success.
5. Mario Dedivanovic – @makeupbymario (8.8M followers)
Mario Dedivanovic, also known as Makeup by Mario, is one of the most sought-after celebrity makeup artists in the industry. He rose to fame after becoming Kim Kardashian’s go-to makeup artist and has since worked with countless A-list celebrities. His Instagram feed is a mix of celebrity transformations, makeup tutorials, and product recommendations. Mario’s talent and attention to detail have earned him a loyal following on Instagram, and he continues to inspire and educate his followers through his work.
6. Jeffree Star – @jeffreestarcosmetics (17.6M followers)
Jeffree Star started his career as a musician and gained popularity through his music and MySpace page. In 2014, he launched his own makeup brand, Jeffree Star Cosmetics, which became an instant success. His bold and glamorous makeup looks, coupled with his unapologetic personality, have earned him a loyal following on Instagram. His feed is a mix of stunning makeup looks, product launches, and glimpses into his extravagant lifestyle. Jeffree’s influence in the beauty industry cannot be denied, and he continues to push boundaries and inspire his followers through his makeup artistry.
These six makeup artists have not only gained immense popularity on Instagram, but they have also changed the beauty industry as we know it. Their influence goes beyond just makeup looks; it has also sparked conversations about diversity, inclusivity, and self-expression. They have built strong communities through their social media presence and have empowered millions of followers to embrace their individuality and creativity through makeup.
In conclusion, the beauty of influence lies in the impact these six makeup artists have had on the beauty industry and their followers. Through their talent, hard work, and authenticity, they have gained millions of followers and have become the ultimate source of makeup inspiration. Their influence will continue to shape the beauty world and inspire future generations of makeup artists.