Blog post:
When we think of beauty influencers, it’s easy to imagine perfectly contoured faces, bold lip colors, and dramatic eye looks. However, there is a growing movement in the beauty community that celebrates and promotes natural beauty. These influencers are embracing their natural features, inspiring others to do the same, and proving that you don’t need layers of makeup to feel beautiful. In this post, we will be highlighting some of the top beauty influencers who are rocking the natural look and changing the beauty industry for the better.
1. Em Ford (@mypaleskinblog)
Em Ford is a British beauty influencer and YouTuber who gained popularity for her honest and raw approach to beauty. She shares her struggles with acne and encourages her followers to embrace their imperfections. Em is known for her natural and minimal makeup looks, focusing on enhancing her features rather than covering them up. She has also started a movement called #filterdrop, where she encourages influencers to post unfiltered photos to promote self-love and authenticity.
2. Jackie Aina (@jackieaina)
Jackie Aina is a Nigerian-American beauty influencer who has been vocal about the lack of diversity in the beauty industry. She is known for her stunning natural makeup looks and her love for embracing her melanin. Jackie has collaborated with major beauty brands to create inclusive shade ranges and has also used her platform to call out brands for their lack of diversity. She proves that you don’t need a full face of makeup to look beautiful, and that representation matters.
3. Ingrid Nilsen (@ingridnilsen)
Ingrid Nilsen is a beauty and lifestyle influencer who gained popularity on YouTube for her makeup tutorials and product reviews. She is known for her natural and glowy makeup looks, and also for her candid discussions about mental health and body positivity. Ingrid has been an advocate for embracing your natural beauty and has encouraged her followers to be kind to themselves and their bodies.
4. Huda Kattan (@hudabeauty)

Beauty Influencers Who Are Rocking the Natural Look
Huda Kattan is a beauty mogul and founder of the successful makeup brand, Huda Beauty. While her brand is known for its full coverage foundations and bold lip colors, Huda has been vocal about embracing natural beauty and self-love. She often shares makeup-free selfies and encourages her followers to do the same. Huda also uses her platform to promote body positivity and diversity in the beauty industry.
5. Jamie Genevieve (@jamiegenevieve)
Jamie Genevieve is a Scottish beauty influencer known for her stunning makeup looks and her love for natural beauty. She often shares makeup-free selfies and encourages her followers to embrace their natural features. Jamie is also known for her inclusive approach to makeup, using a range of brands and products to create her looks. She proves that beauty comes in all shapes, sizes, and skin tones.
6. Nabela Noor (@nabela)
Nabela Noor is a Bangladeshi-American beauty influencer who has been a pioneer in promoting self-love and body positivity in the beauty community. She is known for her natural and minimal makeup looks, and for using her platform to talk about important issues such as diversity, mental health, and self-acceptance. Nabela has also launched her own inclusive beauty brand, Zeba, which celebrates diversity and empowers people to embrace their natural beauty.
7. Sona Gasparian (@sonagasparian)
Sona Gasparian is a beauty influencer and makeup artist who has been in the industry for over a decade. She is known for her natural and effortless makeup looks, and for her love of skincare. Sona believes that skincare is the key to achieving a natural glow and often shares her favorite products and routines with her followers. She also promotes the idea of embracing your natural features and using makeup as a form of self-expression rather than a way to cover up.
Summary:
Beauty influencers play a significant role in shaping the beauty industry and setting beauty standards. However, a new wave of influencers is challenging these norms and promoting natural beauty. From embracing imperfections to promoting diversity and inclusivity, these influencers are changing the beauty game for the better. They prove that you don’t need layers of makeup to feel beautiful and are inspiring others to embrace their natural features. So, let’s celebrate and support these beauty influencers who are rocking the natural look and spreading positivity and self-love in the beauty community.