Blog Post:
In today’s digital age, social media has become a powerful tool for beauty influencers to showcase their talent and connect with their audience. With the rise of Instagram and YouTube, these beauty influencers have taken the makeup game by storm, becoming the go-to source for makeup inspiration, product recommendations, and tutorials. They have become a driving force in the beauty industry, influencing trends and generating sales for brands. In this blog post, we will highlight 5 beauty influencers who are slaying the makeup game and dominating the digital space.
1. Huda Kattan (@hudabeauty)
With over 50 million followers on Instagram, Huda Kattan is one of the most influential beauty bloggers in the world. She started her blog in 2010 and has since become a leading authority in the beauty industry. Her makeup line, Huda Beauty, is loved by beauty enthusiasts all over the world. Huda’s signature look is all about bold, glamorous makeup with a focus on flawless skin and dramatic eyes. Her tutorials and product reviews are highly sought after, making her a go-to source for makeup inspiration.
2. James Charles (@jamescharles)
At just 21 years old, James Charles has taken the beauty world by storm. He started his YouTube channel in 2015 and quickly gained a massive following with his creative and colorful makeup looks. In 2016, he became the first male ambassador for CoverGirl, breaking barriers and paving the way for more diversity in the beauty industry. James’ makeup skills are unmatched, and his tutorials are both educational and entertaining. He is also known for his collaborations with other beauty influencers, making him a prominent figure in the digital beauty community.

Beauty Influencers Who Are Slaying the Makeup Game
3. Jackie Aina (@jackieaina)
Jackie Aina is not just a beauty influencer; she is a game-changer in the beauty industry. With over 3 million subscribers on YouTube and 1.8 million followers on Instagram, Jackie has become a force to be reckoned with. She is known for her honest and unfiltered product reviews, especially for brands that lack diversity. Her “Dark Skin Friendly” series on YouTube has been highly praised for showcasing makeup looks and products that cater to people with darker skin tones. Jackie’s influence has also landed her collaborations with major brands like Too Faced and Anastasia Beverly Hills.
4. Nikkie de Jager (@nikkietutorials)
Nikkie de Jager, also known as NikkieTutorials, is a Dutch makeup artist and beauty influencer. She gained popularity on YouTube in 2015 with her viral video “The Power of Makeup,” which showcased the transformative effects of makeup. With over 13 million subscribers on YouTube and 14 million followers on Instagram, Nikkie is a force to be reckoned with. She is known for her bold and creative makeup looks, often using bright colors and glitter. Nikkie’s tutorials are not only educational but also entertaining, making her one of the most loved beauty influencers on social media.
5. Desi Perkins (@desiperkins)
Desi Perkins is a Mexican-American beauty influencer who has taken the makeup world by storm. With over 4 million subscribers on YouTube and 4.1 million followers on Instagram, Desi’s influence knows no bounds. She is known for her flawless makeup looks, ranging from natural and glowy to bold and dramatic. She also shares beauty, fashion, and lifestyle content on her channel, making her a well-rounded influencer. Desi’s collaborations with major brands like Dose of Colors and Quay Australia have been highly successful, solidifying her status as a top beauty influencer.
In summary, these 5 beauty influencers are slaying the makeup game with their talent, authenticity, and influence. They have built a loyal following and have become a driving force in the beauty industry. From their fierce makeup looks to their honest product reviews, these influencers continue to inspire and empower their audience with their love for all things beauty.