Blog Post:
TikTok has quickly become one of the most popular social media platforms, with over 500 million active users worldwide. And with its focus on short-form video content, it has become a hub for beauty influencers to showcase their skills and creativity. These influencers have not only gained massive followings but have also become trendsetters and game-changers in the beauty industry. In this blog post, we will take a look at some of the beauty influencers who are making waves on TikTok and how they are changing the game.
1. Addison Rae – @addisonre
Addison Rae is one of the most followed influencers on TikTok, with over 80 million followers. She rose to fame for her dance videos, but she has also shared her love for beauty and makeup on the platform. Addison’s makeup tutorials and product recommendations have gained a massive following, and she has collaborated with major beauty brands like Anastasia Beverly Hills and Morphe. Her effortless and natural beauty looks have become a trend on TikTok, and she has inspired many to embrace their own unique features.
2. Nikkie de Jager – @nikkietutorials
Nikkie de Jager, also known as NikkieTutorials, is a Dutch makeup artist and beauty influencer. She has been creating makeup tutorials and reviews on YouTube for years, but her TikTok account has gained massive popularity in recent times. Nikkie’s videos feature stunning transformations, creative makeup looks, and product reviews, making her a go-to beauty guru for many. She has also collaborated with major beauty brands like Marc Jacobs Beauty and Maybelline, further solidifying her position as a top beauty influencer on TikTok.
3. James Charles – @jamescharles
James Charles is a well-known name in the beauty industry, and his TikTok account has gained over 30 million followers. He rose to fame as the first male CoverGirl ambassador and has continued to break barriers in the beauty world. James shares a mix of makeup tutorials, challenges, and comedic skits on his TikTok, making him a versatile and entertaining influencer. He has also collaborated with major beauty brands like Morphe and collaborated with TikTok to launch his popular “James Charles Palette.”

Beauty Influencers Who Are Making Waves on TikTok
4. Hyram Yarbro – @skincarebyhyram
Hyram Yarbro is a skincare enthusiast and has gained a massive following on TikTok for his honest and educational content. He shares his knowledge about skincare ingredients, product reviews, and tips for achieving healthy skin. Hyram’s videos have become a go-to source for many looking to improve their skincare routine, and he has also collaborated with major skincare brands like Ole Henriksen. His focus on affordable and effective products has made him a favorite among TikTok users.
5. Bretman Rock – @bretmanrock
Bretman Rock is not your typical beauty influencer. He is known for his bold and unapologetic personality, which has gained him over 15 million followers on TikTok. Bretman’s content is a mix of beauty tutorials, comedic skits, and behind-the-scenes glimpses into his glamorous life. He has collaborated with major beauty brands like Morphe and Colourpop, and his unique style has become a trend on TikTok. Bretman’s unfiltered and authentic approach to beauty has made him a favorite among many.
6. Mikayla Nogueira – @mikaylanogueira
Mikayla Nogueira is a rising star on TikTok, with over 5 million followers and counting. She is known for her stunning makeup looks, which often feature bright colors and intricate designs. Mikayla’s videos have gained popularity for their mesmerizing effect, and she has collaborated with major beauty brands like Colourpop and Pixi Beauty. Her creativity and talent have made her a must-follow beauty influencer on TikTok.
7. Skincare by Hyram – @skincarebyhyram
Skincare by Hyram is a popular TikTok account run by the skincare enthusiast of the same name. He shares his expertise on skincare ingredients, product reviews, and tips for achieving healthy and glowing skin. His videos have become a go-to source for many looking to improve their skincare routine, and he has gained over 6 million followers. Skincare by Hyram’s focus on affordable and effective products has made him a popular influencer on TikTok.
In summary, TikTok has become a breeding ground for beauty influencers to showcase their talents and creativity. These influencers have gained massive followings, collaboration opportunities with major beauty brands, and have become trendsetters in the industry. Their unique styles, authenticity, and educational content have made them must-follow accounts for anyone interested in beauty and makeup.