Summary:
When it comes to makeup, beginners often struggle to find the right products, techniques, and inspiration. That’s where beauty influencers come in. These influencers are experts in all things beauty and have gained a massive following on social media platforms like Instagram and YouTube. They provide tips, tutorials, product reviews, and overall inspiration for makeup enthusiasts of all levels. In this blog post, we have compiled a list of the 42 best beauty influencers for makeup beginners. These influencers have a unique style, a strong presence in the beauty community, and are highly recommended by their followers. From makeup tutorials to product recommendations, these influencers have got you covered.
1. Huda Kattan (@hudabeauty)
Huda Kattan is a makeup artist, beauty blogger, and entrepreneur. She has over 44 million followers on Instagram and has built a successful beauty brand, Huda Beauty. Her tutorials are easy to follow, and she often features products from her own line, making it perfect for beginners.
2. Nikkie de Jager (@nikkietutorials)
Nikkie de Jager is a Dutch makeup artist and beauty YouTuber. She has over 14 million subscribers on YouTube and is known for her creative and bold makeup looks. Her tutorials are beginner-friendly, and she often uses affordable drugstore products, making it easy for beginners to recreate her looks.
3. James Charles (@jamescharles)
James Charles is a makeup artist, beauty YouTuber, and model. He has over 20 million subscribers on YouTube and is known for his colorful and dramatic makeup looks. He often collaborates with other beauty influencers, making his channel a great place for beginners to discover new products and techniques.
4. Tati Westbrook (@glamlifeguru)
Tati Westbrook is a beauty YouTuber and founder of her own beauty brand, Tati Beauty. She has over 9 million subscribers on YouTube and is known for her honest and in-depth product reviews. Her channel is perfect for beginners who want to learn more about different makeup products and how to use them.
5. Jackie Aina (@jackieaina)
Jackie Aina is a beauty YouTuber, influencer, and activist. She has over 3 million subscribers on YouTube and is known for her bold and glamorous makeup looks. She often features products that work well for people of color, making her channel inclusive and diverse.
6. Desi Perkins (@desiperkins)
Desi Perkins is a beauty influencer and YouTuber. She has over 3 million subscribers on YouTube and is known for her stunning makeup looks and fashion sense. Her channel is perfect for beginners who want to learn how to create a flawless base and achieve a natural, glowy look.
7. Manny Gutierrez (@mannymua733)
Manny Gutierrez is a beauty influencer and makeup artist. He has over 4 million subscribers on YouTube and is known for his bold and glamorous makeup looks. His channel is perfect for beginners who want to experiment with different makeup styles and techniques.
8. Christen Dominique (@christendominique)
Christen Dominique is a beauty influencer, YouTuber, and entrepreneur. She has over 5 million subscribers on YouTube and is known for her natural and wearable makeup looks. Her tutorials are beginner-friendly and easy to follow, making it perfect for those who are new to makeup.
9. Laura Lee (@larlarlee)
Laura Lee is a beauty influencer and YouTuber. She has over 4 million subscribers on YouTube and is known for her fun and colorful makeup looks. Her channel is perfect for beginners who want to learn how to create unique and eye-catching makeup looks.
10. Wayne Goss (@gossmakeupartist)
Wayne Goss is a makeup artist and beauty YouTuber. He has over 3 million subscribers on YouTube and is known for his informative and educational videos. His tutorials are perfect for beginners who want to learn more about makeup techniques and application.
11. Kathleen Lights (@kathleenlights)
Kathleen Lights is a beauty influencer and YouTuber. She has over 4 million subscribers on YouTube and is known for her natural and glowy makeup looks. Her channel is perfect for beginners who want to achieve a simple yet stunning makeup look.
12. Patricia Bright (@thepatriciabright)
Patricia Bright is a beauty influencer and YouTuber. She has over 3 million subscribers on YouTube and is known for her informative and entertaining videos. Her channel is perfect for beginners who want to learn more about skincare, makeup, and fashion.
13. Chloe Morello (@chloemorello)
Chloe Morello is a beauty influencer and YouTuber. She has over 2 million subscribers on YouTube and is known for her creative and versatile makeup looks. Her channel is perfect for beginners who want to learn how to create different makeup looks using the same products.

The 42 Best Beauty Influencers for Makeup Beginners
14. Tanya Burr (@tanyaburr)
Tanya Burr is a beauty influencer, YouTuber, and author. She has over 3 million subscribers on YouTube and is known for her natural and effortless makeup looks. Her channel is perfect for beginners who want to achieve a simple and elegant makeup look.
15. Lisa Eldridge (@lisaeldridgemakeup)
Lisa Eldridge is a celebrity makeup artist and beauty YouTuber. She has over 1 million subscribers on YouTube and is known for her timeless and classic makeup looks. Her tutorials are beginner-friendly, and she often uses products that are easily accessible.
16. Ingrid Nilsen (@ingridnilsen)
Ingrid Nilsen is a beauty influencer and YouTuber. She has over 3 million subscribers on YouTube and is known for her honest and relatable videos. Her channel is perfect for beginners who want to learn about different makeup products and techniques.
17. Shaaanxo (@shaaanxo)
Shaaanxo is a beauty influencer and YouTuber. She has over 3 million subscribers on YouTube and is known for her fun and creative makeup looks. Her channel is perfect for beginners who want to step out of their comfort zone and try new makeup styles.
18. Rachel Levin (@rclbeauty101)
Rachel Levin is a beauty influencer and YouTuber. She has over 14 million subscribers on YouTube and is known for her entertaining and informative makeup tutorials. Her channel is perfect for beginners who want to learn more about makeup and beauty hacks.
19. Teni Panosian (@tenipanosian)
Teni Panosian is a beauty influencer and YouTuber. She has over 2 million subscribers on YouTube and is known for her simple and natural makeup looks. Her channel is perfect for beginners who want to achieve a flawless and effortless makeup look.
20. Amra Olevic (@amrezy)
Amra Olevic is a beauty influencer, makeup artist, and entrepreneur. She has over 5 million followers on Instagram and is known for her glamorous and bold makeup looks. Her Instagram is perfect for beginners who want to discover new makeup trends and products.
21. Nabela Noor (@nabela)
Nabela Noor is a beauty influencer and YouTuber. She has over 1 million subscribers on YouTube and is known for her body-positive and inclusive content. Her channel is perfect for beginners who want to learn more about makeup and self-love.
22. Kaushal Beauty (@kaushal)
Kaushal Beauty is a beauty influencer and YouTuber. She has over 2 million subscribers on YouTube and is known for her stunning and versatile makeup looks. Her channel is perfect for beginners who want to learn how to create different makeup looks for different occasions.
23. Mariah Leonard (@mariahlleonard)
Mariah Leonard is a beauty influencer and YouTuber. She has over 500k subscribers on YouTube and is known for her informative and in-depth makeup tutorials. Her channel is perfect for beginners who want to learn more about makeup techniques and products.
24. Emily Noel (@emilynoel83)
Emily Noel is a beauty influencer and YouTuber. She has over 1 million subscribers on YouTube and is known for her honest and thorough product reviews. Her channel is perfect for beginners who want to learn more about makeup products and find the best ones for their needs.
25. Lustrelux (@lustrelux)
Lustrelux is a beauty influencer and YouTuber. She has over 2 million subscribers on YouTube and is known for her creative and bold makeup looks. Her channel is perfect for beginners who want to experiment with new makeup styles and techniques.
26. Iluvsarahii (@iluvsarahii)
Iluvsarahii is a beauty influencer and YouTuber. She has over 2 million subscribers on YouTube and is known for her stunning and versatile makeup looks. Her channel is perfect for beginners who want to learn how to create different makeup looks for different skin tones.
27. Carli Bybel (@carlibel)
Carli Bybel is a beauty influencer and YouTuber. She has over 6 million subscribers on YouTube and is known for her natural and glowy makeup looks. Her channel is perfect for beginners who want to learn how to achieve a flawless and radiant makeup look.
28. Patrick Starrr (@patrickstarrr)
Patrick Starrr is a beauty influencer, makeup artist, and YouTuber. He has over 4 million subscribers on YouTube and is known for his creative and glamorous makeup looks. His channel is perfect for beginners who want to learn how to create bold and dramatic makeup looks.
29. Jaclyn Hill (@jaclynhill)
Jaclyn Hill is a beauty influencer, makeup artist, and YouTuber. She has over 5 million subscribers on YouTube and is known for her glamorous and flawless makeup