Blog Post:
Everyone wants radiant, even-toned skin. And with the number of skincare brands claiming to brighten and even out skin tone, it can be overwhelming to choose the right one. So, we’ve narrowed down the list to the best-selling skincare brands that have proven to be effective in achieving a glowing complexion.
1. The Ordinary
The Ordinary has taken the skincare world by storm with its affordable and science-backed products. Their focus on active ingredients and no-frills packaging has gained them a cult following. When it comes to brightening and evening out skin tone, their Vitamin C Suspension 23% + HA Spheres 2% has been a game-changer for many. This potent formula contains pure L-Ascorbic Acid, a form of Vitamin C known for its brightening properties, and hyaluronic acid for added hydration. The result? A brighter, more even complexion with regular use.
2. Sunday Riley
Sunday Riley’s products are known for their high-quality and innovative ingredients. Their Good Genes All-In-One Lactic Acid Treatment is a fan-favorite for its exfoliating and brightening effects. The lactic acid in this treatment helps to gently slough off dead skin cells, revealing a brighter and smoother complexion. The addition of licorice extract and lemongrass oil also helps to even out skin tone and reduce hyperpigmentation. It’s a must-have for anyone looking to achieve a more radiant complexion.
3. Drunk Elephant
Drunk Elephant is another brand that has gained a loyal following for its clean and effective skincare products. Their T.L.C. Sukari Babyfacial is a powerful exfoliating treatment that contains a blend of AHAs and BHAs to brighten and even out skin tone. The addition of pumpkin and chickpea enzymes also helps to gently exfoliate and reveal a more radiant complexion. This product is perfect for those with dull, uneven skin looking for a quick fix.
4. Tatcha
Inspired by Japanese beauty rituals, Tatcha’s products are known for their luxurious and effective formulas. Their Violet-C Brightening Serum is a best-seller for its potent blend of 20% Vitamin C and 10% AHA. This combination works to brighten and even out skin tone while also providing anti-aging benefits. The addition of Japanese beautyberry and angelica root extract also helps to protect and strengthen the skin’s natural barrier. With regular use, this serum can help achieve a brighter, more youthful complexion.
5. Ole Henriksen
Ole Henriksen is a brand that has been dedicated to creating products that target specific skincare concerns. Their Truth Serum is a best-seller for its brightening and anti-aging effects. Packed with Vitamin C and collagen, this serum helps to improve skin tone and texture while also reducing the appearance of fine lines and wrinkles. It’s a great option for those looking to achieve a more youthful and radiant complexion.

Best-Selling Skincare Brands for Brightening and Evening Out Skin Tone
6. Paula’s Choice
Paula’s Choice is a brand that focuses on ingredients backed by science. Their 10% Niacinamide Booster is a favorite for its ability to brighten and even out skin tone. Niacinamide is a form of Vitamin B3 that has been proven to reduce hyperpigmentation and improve skin texture. This booster can be mixed in with your favorite serum or moisturizer, making it an easy addition to any skincare routine.
7. SkinCeuticals
SkinCeuticals is a brand that is loved by dermatologists and skincare enthusiasts alike. Their C E Ferulic Serum is a holy grail product for its ability to brighten and protect the skin. This serum contains a potent blend of Vitamin C, Vitamin E, and ferulic acid, which work together to brighten, even out skin tone, and protect against free radical damage. It’s a bit of a splurge, but the results are worth it.
8. Murad
Murad is a brand that combines science and skincare to create effective products. Their Rapid Age Spot and Pigment Lightening Serum is a best-seller for its ability to reduce hyperpigmentation and even out skin tone. This serum contains a blend of Vitamin C, glycolic acid, and hexapeptide-2 to brighten and improve skin texture. With regular use, it can help diminish the appearance of dark spots and reveal a more even complexion.
9. Kiehl’s
Kiehl’s is a brand that has been around for over 160 years, and their products are still beloved by many. Their Clearly Corrective Dark Spot Solution is a fan-favorite for its ability to reduce the appearance of dark spots and even out skin tone. This serum contains a blend of Vitamin C, white birch extract, and peony extract to brighten and improve skin texture. It’s also gentle enough for daily use, making it a great option for those with sensitive skin.
10. Skinceuticals
Another brand from the Skinceuticals family, L’Oréal Paris is known for its affordable yet effective skincare products. Their Revitalift Derm Intensives 10% Pure Vitamin C Serum is a highly concentrated formula that helps to brighten and even out skin tone. It also contains hyaluronic acid to provide hydration and plump the skin. With consistent use, this serum can help achieve a brighter and more radiant complexion.
Summary:
Achieving a bright and even complexion is possible with the help of the right skincare products. The best-selling skincare brands for brightening and evening out skin tone include The Ordinary, Sunday Riley, Drunk Elephant, Tatcha, Ole Henriksen, Paula’s Choice, SkinCeuticals, Murad, Kiehl’s, and L’Oréal Paris. These brands offer a range of products, from serums to treatments, that contain potent ingredients such as Vitamin C, AHAs, and niacinamide to target hyperpigmentation and improve skin texture. With regular use, these products can help achieve a more radiant and youthful complexion.