The Skincare Edit: 43 Best-Selling Brands for Your Daily Beauty Routine
When it comes to skincare, finding the right products for your skin type and concerns can be overwhelming. With so many brands and products on the market, it can be difficult to know where to start. That’s why we’ve compiled a comprehensive list of the 43 best-selling skincare brands that are loved by beauty enthusiasts and dermatologists alike. From affordable drugstore finds to high-end luxury products, this list has something for everyone.
1. Cetaphil
Cetaphil has been a cult favorite for decades, known for its gentle and effective formulas that are suitable for all skin types. Their cleansers, moisturizers, and sunscreen are staples in many skincare routines.
2. Neutrogena
Neutrogena is another drugstore brand that has a loyal following. Their wide range of products targets various skin concerns such as acne, aging, and dryness. Their Hydro Boost line, in particular, is a favorite for its hydrating properties.
3. The Ordinary
The Ordinary has taken the beauty world by storm with its affordable yet potent products. Their no-frills packaging and straightforward ingredients list make it a go-to for those seeking effective skincare without breaking the bank.
4. La Roche-Posay
La Roche-Posay is a French pharmacy brand that focuses on creating gentle yet effective products for sensitive skin. Their Thermal Spring Water is a holy grail for many, providing instant hydration and soothing benefits.
5. Drunk Elephant
Drunk Elephant has gained a cult following for its clean and effective skincare products. Their “clean-clinical” approach means they use only non-toxic, clinically proven ingredients in their formulas.
6. Glossier
Glossier is a millennial-favorite brand known for its minimalist packaging and natural-looking makeup. Their skincare line is equally loved, with products that are gentle, effective, and Instagram-worthy.
7. Paula’s Choice
Paula’s Choice is a brand that’s all about science-backed skincare. Their products contain active ingredients in effective concentrations, making them a popular choice among those seeking results-driven skincare.
8. Sunday Riley
Sunday Riley is a luxury brand that has gained a cult following for its potent and innovative products. Their Good Genes All-In-One Lactic Acid Treatment is a best-seller, known for its ability to brighten, exfoliate, and plump the skin.
9. The Inkey List
Similar to The Ordinary, The Inkey List offers affordable yet effective skincare products. Their simple and straightforward approach to skincare, with single-ingredient products, has made them a hit among beauty enthusiasts.
10. Pixi
Pixi’s Glow Tonic has achieved iconic status in the beauty world, loved for its gentle exfoliating properties. The brand also offers a range of affordable yet effective skincare and makeup products, making it a go-to for many.
11. Tatcha
Tatcha is a luxury brand that draws inspiration from Japanese skincare rituals. Their products are formulated with traditional Japanese ingredients and are known for providing visible results.
12. Kiehl’s
Kiehl’s has been around since 1851 and has a loyal following for its effective and no-nonsense skincare products. Their Midnight Recovery Concentrate is a best-seller, known for its ability to restore and replenish the skin overnight.
13. Dr. Jart+
Dr. Jart+ is a Korean brand that has gained popularity for its innovative and effective skincare products. Their Cicapair line, in particular, is a favorite for its ability to soothe and calm irritated skin.
14. First Aid Beauty
First Aid Beauty is a brand that focuses on creating skincare products for sensitive skin. Their Ultra Repair Cream is a cult favorite for its ability to deeply hydrate and soothe dry and irritated skin.
15. Fresh
Fresh is a brand that uses natural ingredients to create effective skincare products. Their Sugar Face Polish, made with real brown sugar and strawberries, is a gentle yet effective exfoliator loved by many.
16. Kate Somerville
Kate Somerville is a celebrity-favorite brand known for its luxurious and effective products. Their ExfoliKate Intensive Exfoliating Treatment is a best-seller, providing instant results for smoother and brighter skin.
17. Laneige
Laneige is a Korean brand that has made waves in the beauty world with its hydrating and brightening skincare products. Their Water Sleeping Mask is a top-seller, known for its ability to deeply hydrate and improve skin texture overnight.
18. Origins
Origins is a brand that focuses on creating natural and environmentally-friendly skincare products. Their Mega-Mushroom line, made with reishi mushroom, is a hit for its calming and soothing properties.

The Skincare Edit: 43 Best-Selling Brands for Your Daily Beauty Routine
19. Ole Henriksen
Ole Henriksen is a Danish brand known for its brightening and anti-aging skincare products. Their Truth Serum, packed with vitamin C, is a fan-favorite for its ability to improve skin tone and texture.
20. Dermalogica
Dermalogica is a brand trusted by skincare professionals for its effective and science-backed products. Their Daily Microfoliant, a gentle exfoliating powder, is a best-seller loved for its ability to leave skin smooth and radiant.
21. Glow Recipe
Glow Recipe is a Korean-inspired brand that has gained a following for its effective and fun products. Their Watermelon Glow Sleeping Mask, made with watermelon extract, is a best-seller for its ability to hydrate and brighten the skin overnight.
22. Murad
Murad is a brand that focuses on creating products for various skin concerns, from acne to anti-aging. Their AHA/BHA Exfoliating Cleanser is a top-seller, known for its ability to unclog pores and improve skin texture.
23. IT Cosmetics
IT Cosmetics is a brand that combines skincare and makeup, creating products that provide both coverage and skincare benefits. Their CC Cream, infused with anti-aging ingredients, has become a staple in many makeup routines.
24. Herbivore Botanicals
Herbivore Botanicals is a brand that uses natural and organic ingredients to create effective skincare products. Their Blue Tansy Resurfacing Clarity Mask is a best-seller, known for its ability to gently exfoliate and soothe the skin.
25. Farmacy
Farmacy is a brand that focuses on using natural and sustainable ingredients in their products. Their Honey Potion Renewing Antioxidant Hydration Mask, made with honey and royal jelly, is a cult favorite for its hydrating and brightening properties.
26. Kora Organics
Kora Organics is a brand founded by supermodel Miranda Kerr, known for its certified organic and natural products. Their Noni Glow Face Oil, made with noni extract, is a best-seller loved for its nourishing and anti-aging benefits.
27. Dr. Dennis Gross Skincare
Dr. Dennis Gross Skincare is a brand created by a dermatologist, known for its effective and professional-grade products. Their Alpha Beta Universal Daily Peel is a top-seller, providing visible results for smoother and brighter skin.
28. Beautycounter
Beautycounter is a brand that focuses on creating clean and safe skincare products. Their Countertime line, made with plant-based ingredients, is a hit for its anti-aging benefits.
29. Peter Thomas Roth
Peter Thomas Roth is a brand that combines science and nature to create effective skincare products. Their Hungarian Thermal Water Mineral-Rich Moisturizer is a cult favorite for its hydrating and anti-aging properties.
30. Clinique
Clinique is a brand that has been a staple in many skincare routines for decades. Their Dramatically Different Moisturizing Lotion, a lightweight yet hydrating formula, is a top-seller loved by many.
31. Tata Harper
Tata Harper is a luxury brand that uses natural and organic ingredients in their products. Their Resurfacing Mask, made with beta-hydroxy acids, is a best-seller known for its ability to exfoliate and brighten the skin.
32. Shiseido
Shiseido is a Japanese brand that has been around for over a century, known for its innovative and effective products. Their Ultimune Power Infusing Concentrate, a pre-serum that boosts the effectiveness of other skincare products, is a best-seller.
33. Biossance
Biossance is a brand that focuses on creating clean and sustainable skincare products. Their Squalane + Vitamin C Rose Oil, made with plant-derived squalane and vitamin C, is a top-seller for its brightening and anti-aging benefits.
34. Tula
Tula is a brand that uses probiotics and superfoods in their skincare products. Their Glow & Get It Cooling & Brightening Eye Balm, with caffeine and aloe, is a fan-favorite for its ability to depuff and brighten the under-eye area.
35. DHC
DHC is a Japanese brand known for its simple and effective skincare products. Their Deep Cleansing Oil, made with olive oil, is a best-seller for its ability to remove makeup and impurities without stripping the skin.
36. Boscia
Boscia is a brand that uses plant-based ingredients in their products. Their Luminizing Black Charcoal Mask, a peel-off mask that helps to unclog pores and remove impurities, is a top-seller.
37. Hada Labo
Hada Labo is a Japanese brand that focuses on creating hydrating and anti-aging skincare products. Their Gokujyun Super Hyaluronic Acid Face Wash, made with hyaluronic acid and amino acids, is a fan-favorite for its gentle yet effective cleansing abilities.
38. SkinCeuticals
SkinCeuticals is a brand that’s loved by dermatologists for its scientifically-proven and effective products. Their C E Ferulic serum, a potent antioxidant blend, is