Breaking the Internet: 50 Fashion Brands with Viral Social Media Campaigns
In today’s digital age, social media has become a powerful tool for businesses to reach and engage with their target audience. And in the competitive world of fashion, brands are constantly looking for innovative ways to stand out and create a buzz on social media. From luxury labels to fast fashion retailers, many fashion brands have successfully broken the internet with their viral social media campaigns. In this blog post, we will take a look at 50 fashion brands that have mastered the art of creating viral content and captured the attention of millions of social media users.
1. Burberry
Burberry is known for its classic and sophisticated designs, but the brand also knows how to create a stir on social media. In 2016, Burberry launched a Snapchat campaign for its new collection, featuring exclusive behind-the-scenes content and live updates from the runway show. The campaign generated over 100 million views and increased the brand’s social media following by 50%.
2. Nike
Nike is not only a leader in the athletic wear industry, but also in social media marketing. The brand’s “Just Do It” campaign is iconic and has been adapted into various social media campaigns, including the viral #JustDoIt hashtag on Instagram. In 2019, Nike’s campaign featuring Colin Kaepernick sparked controversy and received over 5 million views on YouTube alone.
3. Gucci
Gucci is known for its bold and eccentric designs, and the brand’s social media campaigns are no different. In 2018, Gucci launched a series of memes on Instagram to promote its new watch collection, featuring popular meme accounts. The campaign received over 2.6 million likes and helped the brand reach a younger audience.
4. H&M
Fast fashion retailer H&M has also joined the ranks of fashion brands with viral social media campaigns. In 2015, the brand collaborated with Balmain and launched a campaign on Instagram, featuring celebrities such as Kendall Jenner and Gigi Hadid. The campaign generated over 1.5 million likes and helped the collection sell out within minutes.
5. Dior
Dior is renowned for its luxurious and elegant designs, but the brand’s social media campaigns are anything but traditional. In 2018, Dior launched a campaign on Instagram, featuring influencers and celebrities wearing the brand’s iconic saddle bag. The campaign received over 1.7 million likes and helped increase the brand’s social media following by 10%.
6. Adidas
Adidas is another athletic wear brand that has successfully used social media to create buzz. In 2015, the brand launched a campaign on Instagram, featuring influencers and athletes wearing the brand’s iconic Superstar sneakers. The campaign received over 75,000 likes and helped increase the brand’s social media following by 20%.
7. Chanel
Chanel is a pioneer in the fashion industry, and the brand’s social media campaigns are just as groundbreaking. In 2019, Chanel launched a campaign on Instagram, featuring a series of short films directed by renowned director Sofia Coppola. The campaign received over 1.5 million views and helped the brand reach a younger and more diverse audience.
8. Zara
Spanish fast fashion retailer Zara is known for its affordable and trendy clothing, but the brand has also made a name for itself in the world of social media marketing. In 2018, Zara launched a campaign on Instagram, featuring influencers and models wearing the brand’s latest collection. The campaign received over 1 million likes and helped increase the brand’s social media following by 15%.
9. Versace
Versace is known for its bold and glamorous designs, and the brand’s social media campaigns are no different. In 2018, Versace launched a campaign on Instagram, featuring a series of short films directed by renowned filmmaker Bruce Weber. The campaign received over 2.4 million views and helped the brand reach a younger and more diverse audience.
10. Topshop
British fast fashion retailer Topshop has also made its mark in the world of viral social media campaigns. In 2014, the brand launched a campaign on Instagram, featuring popular fashion bloggers and influencers wearing the brand’s latest collection. The campaign received over 1 million likes and helped increase the brand’s social media following by 30%.
11. Ralph Lauren
Ralph Lauren is known for its classic and preppy designs, but the brand’s social media campaigns are far from traditional. In 2016, Ralph Lauren launched a campaign on Instagram, featuring influencers and models wearing the brand’s iconic polo shirts. The campaign received over 2 million views and helped the brand reach a younger and more diverse audience.
Breaking the Internet: 50 Fashion Brands with Viral Social Media Campaigns
12. Victoria’s Secret
Victoria’s Secret is known for its sexy and glamorous lingerie, and the brand’s social media campaigns reflect this image. In 2015, the brand launched a campaign on Instagram, featuring its famous Angels wearing the brand’s latest collection. The campaign received over 1.5 million likes and helped increase the brand’s social media following by 25%.
13. Balenciaga
Balenciaga is known for its avant-garde and edgy designs, and the brand’s social media campaigns are no different. In 2018, Balenciaga launched a campaign on Instagram, featuring a series of short films directed by renowned artist Jon Rafman. The campaign received over 2.5 million views and helped the brand reach a younger and more diverse audience.
14. ASOS
Online retailer ASOS is known for its wide range of affordable and trendy clothing, and the brand’s social media campaigns have helped solidify its position in the fashion industry. In 2017, ASOS launched a campaign on Instagram, featuring real customers wearing the brand’s latest collection. The campaign received over 1.5 million likes and helped increase the brand’s social media following by 35%.
15. Marc Jacobs
Marc Jacobs is known for its eccentric and bold designs, and the brand’s social media campaigns are no exception. In 2017, Marc Jacobs launched a campaign on Instagram, featuring the hashtag #CastMeMarc, inviting its followers to submit photos for a chance to be featured in the brand’s next campaign. The campaign received over 70,000 submissions and helped the brand reach a younger and more diverse audience.
16. Alexander McQueen
Alexander McQueen is known for its theatrical and avant-garde designs, and the brand’s social media campaigns reflect this aesthetic. In 2018, Alexander McQueen launched a campaign on Instagram to promote its new fragrance, featuring a series of short films directed by renowned photographer Jamie Hawkesworth. The campaign received over 1 million views and helped increase the brand’s social media following by 20%.
17. Tommy Hilfiger
Tommy Hilfiger is known for its all-American and preppy designs, but the brand’s social media campaigns are far from traditional. In 2016, Tommy Hilfiger launched a campaign on Instagram, featuring influencers and celebrities wearing the brand’s latest collection. The campaign received over 2 million likes and helped increase the brand’s social media following by 40%.
18. Prada
Prada is known for its high-end and luxurious designs, and the brand’s social media campaigns are no different. In 2018, Prada launched a campaign on Instagram to promote its new fragrance, featuring short films directed by renowned director David O. Russell. The campaign received over 1.5 million views and helped the brand reach a younger and more diverse audience.
19. Uniqlo
Japanese retailer Uniqlo has also made a name for itself in the world of social media marketing. In 2015, the brand launched a campaign on Instagram, featuring real customers wearing the brand’s latest collection. The campaign received over 1 million likes and helped increase the brand’s social media following by 25%.
20. Calvin Klein
Calvin Klein is known for its sexy and provocative designs, and the brand’s social media campaigns reflect this image. In 2016, Calvin Klein launched a campaign on Instagram, featuring celebrities and models wearing the brand’s iconic underwear. The campaign received over 1.5 million likes and helped increase the brand’s social media following by 30%.
21. Michael Kors
Michael Kors is known for its classic and luxurious designs, and the brand’s social media campaigns are no exception. In 2017, Michael Kors launched a campaign on Instagram, featuring influencers and celebrities wearing the brand’s latest collection. The campaign received over 2 million likes and helped increase the brand’s social media following by 35%.
22. YSL
Yves Saint Laurent, now known as YSL, is known for its high-end and luxurious designs, and the brand’s social media campaigns reflect this aesthetic. In 2018, YSL launched a campaign on Instagram, featuring the hashtag #YSL15, celebrating the brand’s 15th anniversary. The campaign received over 1 million views and helped increase the brand’s social media following by 20%.
23. Forever 21
Affordable fast fashion retailer Forever 21 has also made a name for itself in the world of social media marketing. In 2016, the brand launched a campaign on Instagram, featuring influencers and models wearing the brand’s latest collection. The campaign received over 2 million likes and helped increase the brand’s social media following by 30%.
24. Balmain
Balmain is known for its high-end and luxurious designs, and the brand’s social media campaigns reflect this aesthetic. In 2015, Balmain collaborated with H&M and launched a campaign on Instagram, featuring celebrities such as Kendall Jenner and Gigi Hadid. The campaign received over 1 million likes and helped the collection sell out within minutes.
25. Fendi
Fendi is known for its luxurious and elegant designs, and the brand’s social media campaigns are no exception. In 2019, Fendi launched a campaign on Instagram, featuring influencers and celebrities