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The beauty industry has exploded in recent years, with countless new products, trends, and techniques being introduced every day. With so much information out there, it can be overwhelming to know who to trust for beauty advice and inspiration. That’s where beauty gurus come in – these influencers have built a loyal following thanks to their expertise, creativity, and engaging personalities. In this blog post, we’re highlighting the top 42 most influential beauty gurus you need to follow for all things makeup, skincare, and hair.

1. Huda Kattan (@hudabeauty)
Huda Kattan is a beauty mogul and one of the most influential beauty gurus in the industry. Her makeup brand, Huda Beauty, has become a household name, and her Instagram feed is a must-follow for all things beauty.

2. James Charles (@jamescharles)
James Charles rose to fame as the first male CoverGirl ambassador and has since become a household name in the beauty community. His love for bright and bold makeup looks, along with his entertaining personality, has earned him a large and dedicated following.

3. Jackie Aina (@jackieaina)
Jackie Aina is known for her honest and no-nonsense product reviews and tutorials. She is also a strong advocate for diversity and inclusion in the beauty industry, making her a must-follow for not only makeup tips but also important conversations.

4. Jeffree Star (@jeffreestarcosmetics)
Jeffree Star is not only known for his successful makeup brand, but also for his extravagant and daring makeup looks. His channel is a mix of tutorials, reviews, and behind-the-scenes looks at his brand.

5. Nikkie de Jager (@nikkietutorials)
Nikkie de Jager, also known as NikkieTutorials, is a Dutch beauty guru known for her incredible makeup skills and tutorials. She gained worldwide attention when her “The Power of Makeup” video went viral, and she has been inspiring her followers ever since.

6. Tati Westbrook (@glamlifeguru)
Tati Westbrook is a veteran in the beauty community, with over a decade of experience in the industry. Her channel is a mix of product reviews, tutorials, and beauty news, making it a one-stop-shop for all things beauty.

7. Desi Perkins (@desiperkins)
Desi Perkins is known for her stunning makeup looks and her love for all things glam. Her channel also features lifestyle and travel content, making it a well-rounded source of inspiration.

8. Patrick Starrr (@patrickstarrr)
Patrick Starrr is a makeup artist and influencer known for his signature glam looks and larger-than-life personality. He also has his own successful makeup brand, One/Size, and has collaborated with major beauty brands.

9. Manny Gutierrez (@mannymua733)
Manny Gutierrez, also known as Manny MUA, is one of the most popular male beauty gurus on YouTube. His channel is a mix of tutorials, reviews, and fun challenges, making it a must-watch for anyone looking for entertainment and beauty inspiration.

10. Wayne Goss (@gossmakeupartist)
Wayne Goss is a professional makeup artist with over 20 years of experience in the industry. His channel is a go-to for makeup tips, tricks, and tutorials from a pro’s perspective.

11. Laura Lee (@larlarlee)
Laura Lee is a beauty guru known for her fun and bubbly personality, as well as her love for all things beauty. Her channel features a mix of beauty, fashion, and lifestyle content, making it a well-rounded source of inspiration.

12. Kathleen Lights (@kathleenlights)
Kathleen Lights is a beauty guru with a focus on cruelty-free and affordable makeup. Her channel features a mix of tutorials, reviews, and hauls, making it a great source of inspiration for those on a budget.

13. Carli Bybel (@carlibel)
Carli Bybel first gained popularity for her makeup tutorials on YouTube and has since expanded her brand to include fashion, lifestyle, and even her own clothing line. Her channel is a mix of beauty and lifestyle content, making it a great source of inspiration for all things beauty and beyond.

14. Chloe Morello (@chloemorello)
Chloe Morello is an Australian beauty guru known for her stunning makeup looks and product reviews. Her channel also features lifestyle and travel content, making it a well-rounded source of inspiration.

15. Nyma Tang (@nymatang)
Nyma Tang is known for her “The Darkest Shade” series, where she tests the darkest shades of popular makeup products to see how they perform. She also shares beauty tutorials, product reviews, and discussions about diversity in the beauty industry.

16. Chrisspy (@chrisspy)
Chrisspy is known for her creative and bold makeup looks and her love for Halloween makeup. Her channel is a mix of tutorials, reviews, and challenges, making it a great source of inspiration for those looking to step out of their comfort zone.

The 42 Most Influential Beauty Gurus You Need to Follow

17. Mariah Leonard (@mariahlleonard)
Mariah Leonard is a beauty guru known for her effortless and natural makeup looks. Her channel also features skincare, fashion, and lifestyle content, making it a well-rounded source of inspiration.

18. Jaclyn Hill (@jaclynhill)
Jaclyn Hill is a veteran in the beauty community and has collaborated with major beauty brands for successful makeup launches. Her channel is a mix of tutorials, reviews, and behind-the-scenes looks at her brand.

19. Ingrid Nilsen (@ingridnilsen)
Ingrid Nilsen is a beauty and lifestyle guru known for her honest and relatable content. Her channel features a mix of beauty, fashion, and lifestyle content, making it a great source of inspiration for all things beauty and beyond.

20. Makeup by Mario (@makeupbymario)
Mario Dedivanovic, also known as Makeup by Mario, is a celebrity makeup artist and beauty influencer. He is best known for his work with Kim Kardashian and has since launched his own makeup brand, Makeup by Mario.

21. Shaaanxo (@shaaanxo)
Shannon Harris, also known as Shaaanxo, is a beauty guru from New Zealand known for her stunning makeup looks and product reviews. Her channel also features lifestyle and vlog content, making it a well-rounded source of inspiration.

22. Chloe Morello (@jamiegenevieve)
Jamie Genevieve is a Scottish beauty guru known for her dramatic and colorful makeup looks. Her channel is a mix of tutorials, reviews, and vlogs, making it a great source of inspiration for anyone looking for creative makeup ideas.

23. Grav3yardgirl (@grav3yardgirl)
Bunny Meyer, also known as Grav3yardgirl, is a beauty and lifestyle guru known for her fun and quirky personality. Her channel features a mix of beauty, fashion, and lifestyle content, making it a great source of inspiration for all things beauty and beyond.

24. Fleur de Force (@fleurdeforce)
Fleur de Force is a beauty and lifestyle guru from the UK known for her honest product reviews and vlogs. Her channel also features fashion and travel content, making it a well-rounded source of inspiration.

25. Chloe Morello (@makeupshayla)
Shayla Mitchell, also known as Makeup Shayla, is a beauty influencer known for her stunning makeup looks and collaborations with major beauty brands. Her channel is a mix of tutorials, reviews, and behind-the-scenes looks at her brand.

26. Tanya Burr (@tanyaburr)
Tanya Burr is a UK-based beauty and lifestyle guru known for her stunning makeup looks and lifestyle vlogs. Her channel also features fashion and travel content, making it a great source of inspiration for all things beauty and beyond.

27. Dulce Candy (@dulcecandy)
Dulce Candy is a beauty and lifestyle guru known for her fun and bubbly personality and her love for all things beauty. Her channel features a mix of beauty, fashion, and lifestyle content, making it a well-rounded source of inspiration.

28. Teni Panosian (@tenipanosian)
Teni Panosian is a beauty and lifestyle influencer known for her stunning makeup looks and fashion sense. Her channel also features travel and lifestyle content, making it a great source of inspiration for all things beauty and beyond.

29. Chloe Morello (@ellarie)
Ella Emhoff, also known as Ellarie, is a beauty guru known for her bold and colorful makeup looks. Her channel also features lifestyle and vlog content, making it a well-rounded source of inspiration.

30. Samantha Ravndahl (@samanthajaneyt)
Samantha Ravndahl is a Canadian beauty guru known for her stunning makeup looks and her love for skincare. Her channel is a mix of tutorials, reviews, and skincare tips, making it a great source of inspiration for all things beauty and skincare.

31. Chloe Morello (@alissa.ashley)
Alissa Ashley is a beauty influencer known for her stunning makeup looks and her love for all things colorful and bold. Her channel is a mix of tutorials, reviews, and vlogs, making it a great source of inspiration for anyone looking to experiment with makeup.

32. Chloe Morello (@nikita_dragun)
Nikita Dragun is a transgender beauty influencer known for her stunning makeup looks and her advocacy for LGBTQ+ rights. Her channel features a mix of tutorials, reviews, and behind-the-scenes looks at her brand.

33. Chloe Morello (@patrickta)
Patrick Ta is a celebrity makeup artist and beauty influencer known for his signature glowing and dewy makeup looks. His channel is a mix of tutorials, product reviews, and behind-the-scenes looks at his work with celebrities.

34. Chloe Morello (@itslikelymakeup)
Jordan Hanz, also known as ItsLikelyMakeup