Blog Post:
In today’s world, where social media has become a powerful tool for influencing people, beauty influencers have a significant role to play. These influencers have millions of followers who look up to them for beauty advice and product recommendations. However, some beauty influencers are using their platform for a greater cause – environmental awareness.
With the increasing concern for the environment and its protection, it is crucial for influential figures to use their power to spread awareness and promote sustainable practices. In this blog post, we will highlight the top beauty influencers who are using their platform for environmental awareness.
1. Immy Lucas (@sustainably_vegan)
Immy Lucas is a beauty influencer and an environmental activist who has dedicated her platform to promote a sustainable lifestyle. With over 400k followers on Instagram, she uses her platform to educate people about the negative impact of fast fashion and beauty products on the environment. Immy also shares her sustainable beauty routine and recommends eco-friendly and cruelty-free products to her followers.
2. Shelbizleee (@shelbizleee)
Shelby, also known as Shelbizleee, is a zero-waste beauty influencer who has gained a massive following of over 200k on Instagram. She uses her platform to educate her followers about the zero-waste lifestyle and how to reduce their waste in their daily lives. Shelby also shares DIY beauty products and encourages her followers to make their own products using natural and sustainable ingredients.
3. Sunniva Holt (@sunnivaholt)
Sunniva Holt is a beauty influencer and YouTuber who uses her platform to promote sustainable and cruelty-free beauty products. With over 200k subscribers on YouTube, she shares reviews and recommendations for eco-friendly beauty brands and also talks about the importance of using sustainable and natural ingredients in beauty products.

Beauty Influencers Who Are Using Their Platform for Environmental Awareness
4. Kenna (@kennawhitnell)
Kenna is a beauty influencer who has made it her mission to promote a plastic-free lifestyle. With over 100k followers on Instagram, she shares her journey to a plastic-free life and encourages her followers to do the same. Kenna also promotes sustainable and eco-friendly beauty brands and shares tips on how to reduce plastic waste in our daily lives.
5. Serein Wu (@sereinwu)
Serein Wu is a beauty influencer and a self-proclaimed “green beauty enthusiast.” With over 100k followers on Instagram, she uses her platform to promote clean and natural beauty products. Serein also educates her followers about the harmful ingredients found in many beauty products and recommends eco-friendly alternatives.
6. Niomi Smart (@niomismart)
Niomi Smart is a beauty influencer and YouTuber who is passionate about promoting a sustainable lifestyle. With over 1.8 million subscribers on YouTube, she shares her journey towards a more sustainable life and encourages her followers to do the same. Niomi also promotes ethical and sustainable fashion and beauty brands on her platform.
7. Ingrid Nilsen (@ingridnilsen)
Ingrid Nilsen is a beauty influencer and YouTuber who is known for her advocacy for sustainability and the environment. With over 3.8 million subscribers on YouTube, she uses her platform to share her sustainable lifestyle and promote eco-friendly and cruelty-free beauty products. Ingrid also raises awareness about environmental issues and encourages her followers to take action.
Summary:
Beauty influencers have a significant role in today’s society, and some have taken it upon themselves to use their platform for a greater cause – environmental awareness. These influencers, with their massive following, promote sustainable and eco-friendly practices, educate their followers about the negative impact of fast fashion and beauty products on the environment, and recommend ethical and sustainable brands. Some notable beauty influencers who are using their platform for environmental awareness include Immy Lucas, Shelbizleee, Sunniva Holt, Kenna, Serein Wu, Niomi Smart, and Ingrid Nilsen.