Blog Post:
In today’s skincare market, there is no shortage of brands claiming to have the best products with the most innovative ingredients. But with so many options available, it can be overwhelming to navigate and choose the best skincare brands. That’s why we have compiled a list of the top best-selling skincare brands that use innovative ingredients to help you achieve your skin goals.
1. The Ordinary
The Ordinary is a brand that has taken the skincare world by storm. What sets this brand apart is its use of simple, science-backed ingredients at affordable prices. The brand’s main focus is on transparency, and they provide detailed information about each ingredient used in their products. The Ordinary’s best-selling product is the “Buffet” serum, which contains a blend of peptides, amino acids, and hyaluronic acid, all known for their anti-aging properties. Another innovative ingredient used by The Ordinary is retinol, which helps with skin texture and tone.
2. Drunk Elephant
Drunk Elephant is a brand that prides itself on using clean, non-toxic ingredients in their products. The brand’s philosophy is to use only what is necessary for healthy skin, and that less is more when it comes to skincare. One of their best-selling products is the “T.L.C. Sukari Babyfacial,” a facial mask that contains a blend of AHA and BHA acids to exfoliate and resurface the skin. The brand also uses ingredients like marula oil, which is rich in antioxidants and helps with hydration, and vitamin C, known for its brightening and anti-aging properties.
3. Sunday Riley
Sunday Riley is a luxury skincare brand that has gained a cult following for its effective and innovative products. The brand’s best-selling product is the “Good Genes All-In-One Lactic Acid Treatment,” which contains a high concentration of lactic acid to exfoliate and brighten the skin. Sunday Riley also uses unique ingredients like blue tansy oil, which has anti-inflammatory and soothing properties, and retinol ester, a gentler form of retinol that still provides anti-aging benefits.
4. Tatcha
Tatcha is a Japanese-inspired skincare brand that combines traditional ingredients with modern technology to create effective products. The brand’s best-selling product is the “Dewy Skin Cream,” which contains Japanese purple rice and hyaluronic acid to hydrate and plump the skin. Tatcha also uses ingredients like silk extract, which helps with moisture retention, and green tea extract, known for its antioxidant properties.
5. Dr. Barbara Sturm

Best-Selling Skincare Brands That Use Innovative Ingredients
Dr. Barbara Sturm is a skincare brand created by a German doctor who specializes in non-surgical anti-aging treatments. The brand’s best-selling product is the “Hydrating Face Mist,” which contains purslane, a powerful anti-inflammatory ingredient. Dr. Barbara Sturm also uses ingredients like hyaluronic acid, which helps with hydration, and purslane extract, known for its anti-aging effects.
6. Herbivore Botanicals
Herbivore Botanicals is a natural skincare brand that uses plant-based ingredients to create effective and gentle products. The brand’s best-selling product is the “Blue Tansy Resurfacing Clarity Mask,” which contains blue tansy oil and white willow bark extract to exfoliate and soothe the skin. Herbivore Botanicals also uses ingredients like rosehip oil, which is rich in vitamin C and helps with brightening and anti-aging, and bamboo charcoal, known for its detoxifying properties.
7. Glow Recipe
Glow Recipe is a K-beauty inspired brand that focuses on using natural and innovative ingredients to achieve glowing skin. The brand’s best-selling product is the “Watermelon Glow Sleeping Mask,” which contains watermelon extract, hyaluronic acid, and AHA to hydrate and exfoliate the skin while you sleep. Glow Recipe also uses ingredients like avocado oil, which is rich in antioxidants and helps with nourishing the skin, and niacinamide, known for its brightening and pore-refining properties.
8. Biossance
Biossance is a clean and sustainable skincare brand that uses plant-derived ingredients to create effective products. The brand’s best-selling product is the “Squalane + Vitamin C Rose Oil,” which contains squalane, a hydrating and anti-aging ingredient derived from sugarcane, and vitamin C, known for its brightening and antioxidant properties. Biossance also uses ingredients like rosehip oil, which helps with skin texture and tone, and squalane derived from olives, which provides deep hydration.
9. Summer Fridays
Summer Fridays is a brand created by two beauty influencers who wanted to create simple, effective, and clean skincare products. The brand’s best-selling product is the “Jet Lag Mask,” which contains a blend of vitamins, ceramides, and antioxidants to hydrate and brighten the skin. Summer Fridays also uses ingredients like niacinamide, which helps with pore-refining and brightening, and chestnut extract, known for its anti-inflammatory and pore-minimizing effects.
10. Paula’s Choice
Paula’s Choice is a brand that focuses on creating products based on scientific research and using ingredients that are proven to be effective. The brand’s best-selling product is the “Skin Perfecting 2% BHA Liquid Exfoliant,” which contains salicylic acid to unclog pores and improve skin texture. Paula’s Choice also uses ingredients like vitamin C, known for its brightening and anti-aging properties, and ceramides, which help with hydration and strengthening the skin’s barrier.
In summary, these best-selling skincare brands all have one thing in common: the use of innovative ingredients. From simple and science-backed ingredients to unique and traditional ones, these brands have proven to be effective in delivering results for various skin concerns. So, the next time you’re looking for a new skincare product, be sure to check out these brands and their use of innovative ingredients.






