As social media continues to dominate our daily lives, it’s no surprise that fashion brands are utilizing platforms like Instagram to showcase their latest collections and connect with their audiences. In fact, these brands have become known as the “social media stars” of the fashion industry, using Instagram to create a strong online presence and engage with millions of followers. In this blog post, we’ll take a closer look at 50 fashion brands that are taking over Instagram and how they are using the platform to stay ahead of the game.
First on our list is Nike, with a whopping 121 million followers on Instagram. The athletic brand has become a pioneer in utilizing social media, creating innovative campaigns and collaborations with influencers to reach a larger audience. Their #justdoit hashtag has become synonymous with their brand and has been used in over 50 million posts on Instagram.
Another brand that has successfully taken over Instagram is H&M. With 40 million followers, the fast-fashion retailer has used the platform to not only promote their latest collections, but also to showcase their commitment to sustainability and diversity. Their collaborations with high-profile influencers like Gigi Hadid and collaborations with designer brands like Moschino have gained them a loyal following on the platform.
Next up is luxury brand Louis Vuitton, with 40 million followers. Despite being a high-end brand, Louis Vuitton has embraced social media and used it to connect with a younger, more digital-savvy audience. Their Instagram feed is a mix of stunning campaign images, behind-the-scenes peeks at their fashion shows, and collaborations with artists and designers.
One brand that has truly mastered the art of storytelling on Instagram is Gucci. With 43 million followers, the Italian luxury brand has created a highly curated and visually appealing feed that tells the story of their brand and their unique aesthetic. They have also utilized Instagram’s features like Stories and IGTV to engage with their audience and share exclusive content.
Another brand that has made a strong impact on Instagram is Adidas. With 27 million followers, the athletic brand has used the platform to not only promote their products, but also to showcase their commitment to social and environmental causes. Their collaborations with influencers and their #HereToCreate campaign have gained them a loyal following on the platform.
Moving on to streetwear, Supreme has become a cult favorite among Instagram users, with 13 million followers. The brand has built a strong following by creating limited edition and highly coveted pieces, and utilizing Instagram to promote them. Their collaborations with high-profile celebrities like Drake and Rihanna have also gained them a lot of attention on the platform.
In the world of high-end fashion, Chanel has become a leader on Instagram with 42 million followers. The brand has used the platform to not only showcase their latest collections, but also to give their audience a glimpse into the glamorous world of Chanel. Their Instagram feed is a mix of stunning campaign images, behind-the-scenes shots, and exclusive content from their fashion shows.
Next is Zara, a fast-fashion retailer that has successfully used Instagram to reach a younger and more digitally-inclined audience. With 36 million followers, Zara has created a visually appealing feed that showcases their latest collections and trends. They have also utilized Instagram’s shopping feature to make it easier for their followers to purchase items directly from the app.
Victoria’s Secret, known for their iconic fashion shows, has also made a strong impact on Instagram with 69 million followers. The lingerie brand has used the platform to showcase their latest collections and to promote their annual fashion show. They have also collaborated with influencers and models to reach a wider audience and promote body positivity.
One brand that has become synonymous with the digital age is Fashion Nova. With 20 million followers, the fast-fashion retailer has made a name for itself through its collaborations with popular influencers and celebrities like Cardi B and Kylie Jenner. Their Instagram feed is a mix of user-generated content, influencer collaborations, and exclusive promotions.

The Social Media Stars: 50 Fashion Brands Taking Over Instagram
In the world of luxury fashion, Dior has become a leader on Instagram with 29 million followers. The brand has used the platform to showcase their latest collections and to give their audience a glimpse into their world of haute couture. Their collaborations with high-profile influencers like Chiara Ferragni have also gained them a lot of attention on the platform.
Next is American Eagle, a brand that has successfully used Instagram to connect with its younger audience. With 12 million followers, the retailer has created a highly engaging feed that promotes body positivity and inclusivity. They have also utilized Instagram’s shopping feature to make it easier for their followers to purchase items directly from the app.
One brand that has truly embraced Instagram as a marketing tool is Revolve. With 3.8 million followers, the online retailer has used the platform to not only promote their latest collections, but also to create a community of fashion lovers. Their influencer trips and events have become highly sought after, gaining them a loyal following on the platform.
In the world of luxury fashion, Burberry has also made a strong impact on Instagram with 11 million followers. The brand has used the platform to showcase their latest collections and to give their audience a behind-the-scenes look at their fashion shows. Their collaborations with high-profile influencers and celebrities have also gained them a lot of attention on the platform.
Next is ASOS, a brand that has become a household name thanks to its strong presence on Instagram. With 10 million followers, the online retailer has successfully used the platform to showcase their latest collections and trends, as well as to engage with their audience through user-generated content and influencer collaborations.
Moving on to swimwear, Triangl has become a favorite among Instagram users, with 4.1 million followers. The brand has utilized Instagram to showcase their latest swimwear collections and to create a community of beach-loving fashionistas. Their collaborations with influencers and celebrities have also gained them a lot of attention on the platform.
One brand that has made a big impact on Instagram is Savage x Fenty by Rihanna. With 7.6 million followers, the lingerie brand has used the platform to promote body positivity and inclusivity, showcasing diverse models and sizes in their campaigns. Their collaborations with high-profile celebrities and influencers have also gained them a loyal following on the platform.
In the world of luxury fashion, Prada has become a leader on Instagram with 9.8 million followers. The brand has used the platform to not only showcase their latest collections, but also to give their audience a glimpse into their world of luxury fashion. Their collaborations with high-profile influencers have also gained them a lot of attention on the platform.
Next is Urban Outfitters, a brand that has embraced Instagram as a marketing tool to reach their younger audience. With 9.2 million followers, the retailer has created a visually appealing feed that showcases their latest collections and trends. They have also utilized Instagram’s shopping feature to make it easier for their followers to purchase items directly from the app.
Lastly, we have Fendi, a luxury brand that has made a strong impact on Instagram with 9.1 million followers. The Italian fashion house has used the platform to showcase their latest collections and to give their audience a behind-the-scenes look at their fashion shows. Their collaborations with high-profile influencers and celebrities have also gained them a lot of attention on the platform.
In conclusion, these 50 fashion brands have truly become the social media stars of the industry, using Instagram to create a strong online presence and connect with their audiences. From high-end luxury brands to fast-fashion retailers, these brands have successfully utilized the platform to showcase their latest collections, engage with their followers, and promote diversity and inclusivity. As social media continues to evolve, it will be interesting to see how these brands will continue to use Instagram to stay ahead of the game.