Fashion has always been a major part of our lives, and with the rise of social media, it has become more accessible than ever. Instagram, in particular, has become a hub for fashion inspiration, with millions of users sharing their personal style and influencing others with their fashion choices. In this blog post, we will take a closer look at the most followed style influencers on Instagram, and how they have influenced the fashion industry.
1. Chiara Ferragni (@chiaraferragni)
With over 21 million followers, Chiara Ferragni is one of the most influential style influencers on Instagram. She is the founder of the fashion blog “The Blonde Salad” and has collaborated with major fashion brands such as Dior, Chanel, and Louis Vuitton. Chiara’s style is a mix of high-end designer pieces and affordable streetwear, making it relatable to a wide audience. She also uses her platform to promote body positivity and diversity in fashion, making her a role model for many.
2. Camila Coelho (@camilacoelho)
Brazilian-born Camila Coelho has over 9 million followers on Instagram and is known for her glamorous and feminine style. She started as a makeup artist and beauty blogger and has now expanded into fashion, collaborating with brands like Revolve and LancĂ´me. Camila’s style is elegant and sophisticated, with a touch of her Brazilian roots. She also shares her beauty and skincare routines with her followers, making her a go-to for all things fashion and beauty.
3. Aimee Song (@aimeesong)
Aimee Song, also known as “Song of Style”, has over 5 million followers on Instagram. She is a fashion and interior design blogger who has collaborated with brands like Dior, Tiffany & Co., and Revolve. Aimee’s style is effortless and chic, with a mix of high-end and affordable pieces. She also shares her travel adventures and home decor inspirations with her followers, making her a well-rounded influencer.
4. Negin Mirsalehi (@negin_mirsalehi)

Fashion Forward: A Look at the Most Followed Style Influencers on Instagram
Negin Mirsalehi is a Dutch fashion influencer with over 6 million followers on Instagram. She started her blog as a way to share her love for fashion and haircare, and has now become a successful businesswoman with her own haircare line, Gisou. Negin’s style is feminine and romantic, with a touch of bohemian vibes. She also shares her travels and daily life with her followers, making her relatable and down to earth.
5. Danielle Bernstein (@weworewhat)
Danielle Bernstein, also known as “We Wore What”, has over 2 million followers on Instagram and is known for her edgy and chic style. She started her blog while attending college and has now become a successful fashion designer with her own brand, Second Skin Overalls. Danielle’s style is a mix of vintage and modern pieces, making her stand out in the fashion world. She also uses her platform to promote body positivity and inclusivity in fashion.
6. Olivia Palermo (@oliviapalermo)
Olivia Palermo is a well-known socialite and fashion influencer with over 6 million followers on Instagram. She has been featured in numerous fashion magazines and has collaborated with brands like Banana Republic and Nordstrom. Olivia’s style is classic and sophisticated, with a touch of unexpected elements. She also shares her travel adventures and beauty routines with her followers, making her a well-rounded influencer.
7. Leonie Hanne (@leoniehanne)
With over 3 million followers on Instagram, Leonie Hanne is a German fashion influencer known for her colorful and bold style. She started her blog as a creative outlet and has now collaborated with brands like Dior, Bulgari, and Cartier. Leonie’s style is playful and fun, with a mix of high-end and affordable pieces. She also shares her travel adventures and beauty tips with her followers, making her a go-to for all things fashion and lifestyle.
The influence of these style influencers goes beyond just fashion. They have become role models for many, inspiring their followers to embrace their personal style and be confident in their own skin. With their large following, they have also become powerful voices in promoting body positivity, diversity, and sustainability in the fashion industry.
In conclusion, Instagram has become a powerful platform for fashion influencers to showcase their style and inspire others. These top influencers have not only made a significant impact in the fashion world but also in promoting important issues and using their platform for good. Their influence will continue to shape the fashion industry and inspire millions of followers around the world.