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The Ultimate Guide to the 43 Best-Selling Skincare Brands

Blog Post Title: The Ultimate Guide to the 43 Best-Selling Skincare Brands

Skincare has become an essential part of our daily routines, and with the increasing demand for effective and high-quality products, the market is flooded with various brands claiming to be the best. It can be overwhelming and confusing to choose the right skincare brand for your needs. To help you make an informed decision, we have compiled a comprehensive guide of the 43 best-selling skincare brands.

1. Olay
Olay is a well-known brand that has been in the skincare industry for decades. Their products are formulated with ingredients that target specific skin concerns, such as anti-aging, hydration, and brightening. Olay’s best-selling products include their Regenerist line and their Total Effects line.

2. Neutrogena
Neutrogena is another popular brand that offers a wide range of skincare products. They are known for their gentle yet effective formulas, making them suitable for all skin types. Neutrogena’s best-selling products include their Hydro Boost Gel Cream and their Oil-Free Acne Wash.

3. Cetaphil
Cetaphil is a dermatologist-recommended brand that focuses on gentle and non-irritating skincare products. Their best-selling products include their Daily Facial Cleanser and their Moisturizing Cream.

4. La Roche-Posay
La Roche-Posay is a French skincare brand that is known for its gentle and effective formulas. They have a wide range of products targeting various skin concerns, including acne, aging, and sensitivity. La Roche-Posay’s best-selling products include their Effaclar Duo and their Cicaplast Baume B5.

5. Clinique
Clinique is a luxury skincare brand that offers a range of products suitable for different skin types. They are known for their iconic 3-Step Skincare System and their best-selling Moisture Surge line.

6. L’Oreal Paris
L’Oreal Paris is a well-known brand that offers affordable yet effective skincare products. They have a range of products targeting different skin concerns, including aging, hydration, and brightening. L’Oreal Paris’ best-selling products include their Revitalift line and their Pure-Sugar Scrubs.

7. Kiehl’s
Kiehl’s is a high-end skincare brand that uses natural and organic ingredients in their products. They are known for their iconic Ultra Facial Cream and their Midnight Recovery Concentrate.

8. The Body Shop
The Body Shop is a popular brand that offers a range of skincare products made with natural and ethically sourced ingredients. Their best-selling products include their Tea Tree Oil and their Vitamin E Moisturizer.

9. Dermalogica
Dermalogica is a professional skincare brand that focuses on creating products with high-quality and science-backed ingredients. Their best-selling products include their Daily Microfoliant and their Special Cleansing Gel.

10. Aveeno
Aveeno is a brand that specializes in using oat-based ingredients in their skincare products, making them suitable for sensitive and dry skin. Their best-selling products include their Daily Moisturizing Lotion and their Positively Radiant Brightening Cleanser.

11. Mario Badescu
Mario Badescu is a cult-favorite brand that offers affordable yet effective skincare products. They are known for their Drying Lotion and their Facial Spray with Aloe, Herbs, and Rosewater.

12. Glossier
Glossier is a millennial-favorite brand that offers minimalistic and effective skincare products. Their best-selling products include their Milky Jelly Cleanser and their Super Bounce serum.

13. Sunday Riley
Sunday Riley is a luxury skincare brand that uses high-quality and potent ingredients in their products. Their best-selling products include their Good Genes All-In-One Lactic Acid Treatment and their Luna Sleeping Night Oil.

14. Tatcha
Tatcha is a Japanese-inspired skincare brand that focuses on using natural and traditional ingredients in their products. Their best-selling products include their Silk Canvas Primer and their Water Cream Moisturizer.

15. Drunk Elephant
Drunk Elephant is a clean beauty brand that offers effective and non-toxic skincare products. Their best-selling products include their T.L.C. Sukari Babyfacial and their Virgin Marula Luxury Facial Oil.

16. Paula’s Choice
Paula’s Choice is a brand that is known for their effective and research-backed formulations. Their best-selling products include their Skin Perfecting 2% BHA Liquid Exfoliant and their Resist Anti-Aging Antioxidant Serum.

17. Fresh
Fresh is a luxury skincare brand that uses natural and innovative ingredients in their products. Their best-selling products include their Soy Face Cleanser and their Rose Face Mask.

18. Murad
Murad is a professional skincare brand that offers products designed by dermatologists. Their best-selling products include their Retinol Youth Renewal Serum and their Essential-C Day Moisture SPF 30.

19. First Aid Beauty
First Aid Beauty is a brand that focuses on creating skincare products for sensitive and troubled skin. Their best-selling products include their Ultra Repair Cream and their Facial Radiance Pads.

The Ultimate Guide to the 43 Best-Selling Skincare Brands

20. Skinceuticals
Skinceuticals is a luxury skincare brand that uses science and research to create effective products. Their best-selling products include their C E Ferulic serum and their Physical Fusion UV Defense SPF 50.

21. Origins
Origins is a brand that is known for their natural and plant-based ingredients in their skincare products. Their best-selling products include their GinZing Energy-Boosting Gel Moisturizer and their Checks and Balances Frothy Face Wash.

22. Kate Somerville
Kate Somerville is a brand that offers high-end and results-driven skincare products. Their best-selling products include their ExfoliKate Intensive Exfoliating Treatment and their DermalQuench Liquid Lift + Retinol.

23. Peter Thomas Roth
Peter Thomas Roth is a brand that offers a range of effective and innovative skincare products. Their best-selling products include their Water Drench Hyaluronic Cloud Cream and their Cucumber Gel Mask.

24. Caudalie
Caudalie is a French skincare brand that uses grape-based ingredients in their products. Their best-selling products include their Vinoperfect Radiance Serum and their Beauty Elixir.

25. Shiseido
Shiseido is a Japanese brand that offers high-end and innovative skincare products. Their best-selling products include their Ultimune Power Infusing Concentrate and their Benefiance WrinkleResist24 Intensive Eye Contour Cream.

26. Derma E
Derma E is a clean beauty brand that uses natural and eco-friendly ingredients in their products. Their best-selling products include their Vitamin C Concentrated Serum and their Microdermabrasion Scrub.

27. Boscia
Boscia is a brand that offers natural and effective skincare products. Their best-selling products include their Luminizing Black Charcoal Mask and their Cactus Water Moisturizer.

28. Kora Organics
Kora Organics is a clean and organic skincare brand founded by supermodel Miranda Kerr. Their best-selling products include their Noni Glow Face Oil and their Turmeric Brightening and Exfoliating Mask.

29. Tata Harper
Tata Harper is a luxury skincare brand that uses natural and organic ingredients in their products. Their best-selling products include their Regenerating Cleanser and their Resurfacing Mask.

30. CeraVe
CeraVe is a drugstore brand that offers affordable yet effective skincare products. Their best-selling products include their Hydrating Cleanser and their Daily Moisturizing Lotion.

31. The Ordinary
The Ordinary is a budget-friendly brand that offers high-quality and potent skincare ingredients. Their best-selling products include their Niacinamide 10% + Zinc 1% serum and their AHA 30% + BHA 2% Peeling Solution.

32. Elemis
Elemis is a luxury skincare brand that uses natural and botanical ingredients in their products. Their best-selling products include their Pro-Collagen Marine Cream and their Superfood Facial Oil.

33. Hada Labo Tokyo
Hada Labo Tokyo is a Japanese brand that offers affordable and effective skincare products. Their best-selling products include their Hydrating Facial Cleanser and their Skin Plumping Gel Cream.

34. It Cosmetics
It Cosmetics is a brand that offers skincare products with added skincare benefits. Their best-selling products include their Confidence in a Cream and their Bye Bye Under Eye Eye Cream.

35. Tula
Tula is a clean and probiotic-based skincare brand that offers effective and gentle products. Their best-selling products include their Purifying Face Cleanser and their Pro-Glycolic 10% pH Resurfacing Gel.

36. Algenist
Algenist is a brand that uses algae-based ingredients in their skincare products. Their best-selling products include their Genius Liquid Collagen and their Complete Eye Renewal Balm.

37. Pixi
Pixi is a brand that offers affordable and effective skincare products. Their best-selling products include their Glow Tonic and their Rose Ceramide Cream.

38. Sol de Janeiro
Sol de Janeiro is a brand that offers skincare products inspired by Brazilian beauty secrets. Their best-selling products include their Brazilian Bum Bum Cream and their Brazilian 4 Play Moisturizing Shower Cream-Gel.

39. Dr. Jart+
Dr. Jart+ is a Korean skincare brand that offers innovative and effective products. Their best-selling products include their Cicapair Tiger Grass Color Correcting Treatment and their Ceramidin Cream.

40. K-beauty
K-beauty is a term used for Korean skincare products that have gained immense popularity in recent years. Some popular K-beauty brands include Laneige, Cosrx, and Etude House.

41. Glow Recipe
Glow Recipe is a brand that offers clean and natural skincare products. Their best-selling products include their Watermelon Glow Sleeping Mask and their Avocado Melt Retinol Sleeping Mask.

December 14, 2025
Must-Try Skincare Brands for Radiant Skin

Blog Post:

In today’s fast-paced world, taking care of our skin can often be pushed to the bottom of our priority list. However, with the rise of social media and the constant pressure to look flawless, skincare has become a hot topic. With so many products and brands on the market, it can be overwhelming to know where to start. That’s why we’ve compiled a list of must-try skincare brands for radiant skin. From affordable drugstore options to high-end luxury brands, there is something for every budget and skin type.

1. The Ordinary: This affordable and no-frills brand has taken the skincare world by storm. With a focus on active ingredients and transparency, The Ordinary offers a wide range of products to target various skin concerns. Their best-selling Hyaluronic Acid serum is a must-have for hydrated and plump skin, while their AHA 30% + BHA 2% Peeling Solution is a cult favorite for a deep exfoliation.

2. Drunk Elephant: Known for its clean and effective formulations, Drunk Elephant has become a holy grail brand for many skincare enthusiasts. Their products are free of irritants such as essential oils, fragrance, and silicones, making them suitable for even the most sensitive skin. Their T.L.C Sukari Babyfacial is a powerful exfoliating treatment that leaves skin smooth and glowing, while their C-Firma Day Serum is a vitamin C powerhouse for brightening and evening out skin tone.

3. La Roche-Posay: This French pharmacy brand is a staple in many skincare routines. With a focus on sensitive and acne-prone skin, La Roche-Posay offers gentle yet effective products. Their Effaclar Duo Dual Action Acne Treatment is a must-try for those struggling with breakouts, while their Anthelios Mineral Sunscreen is a lightweight and non-greasy option for daily sun protection.

4. Sunday Riley: This luxury brand may come with a hefty price tag, but their results speak for themselves. With a focus on science-backed ingredients, Sunday Riley offers targeted solutions for various skin concerns. Their Good Genes All-In-One Lactic Acid Treatment is a cult favorite for its ability to brighten and plump skin, while their Luna Sleeping Night Oil is a game-changer for improving skin texture and diminishing fine lines.

5. Paula’s Choice: Founded by skincare expert Paula Begoun, this brand is all about science and research. Their products are formulated with proven ingredients in effective concentrations, making them a go-to for those looking for visible results. Their Skin Perfecting 2% BHA Liquid Exfoliant is a fan-favorite for unclogging pores and reducing blackheads, while their Clinical 1% Retinol Treatment is a potent anti-aging product for smoother and more radiant skin.

Must-Try Skincare Brands for Radiant Skin

6. Caudalie: Inspired by the vineyards of Bordeaux, this French brand focuses on natural and sustainable ingredients. Their products are gentle yet effective, making them suitable for all skin types. Their Vinoperfect Radiance Serum is a must-try for brightening and evening out skin tone, while their Beauty Elixir is a refreshing facial mist that can be used throughout the day for a quick pick-me-up.

7. Tatcha: This Japanese-inspired brand is known for its luxurious and effective products. Their formulas are inspired by traditional Japanese skincare rituals and are free of harsh chemicals. Their Luminous Dewy Skin Mist is a holy grail for achieving a dewy and hydrated complexion, while their Violet-C Brightening Serum is a powerful antioxidant treatment for glowing and even-toned skin.

8. Pixi: This affordable brand has gained a loyal following for its effective and affordable products. Their Glow Tonic, a gentle exfoliating toner, has become a cult favorite for its ability to leave skin smooth and radiant. Their Rose Ceramide Cream is a lightweight yet nourishing moisturizer suitable for all skin types, and their Hydrating Milky Mist is a must-have for a quick burst of hydration throughout the day.

9. Fresh: Inspired by natural ingredients and ancient beauty rituals, Fresh offers a range of skincare products that are both effective and luxurious. Their Soy Face Cleanser is a gentle yet effective option for removing makeup and impurities, while their Rose Deep Hydration Facial Toner is a refreshing and hydrating toner that can also be used as a setting spray for makeup.

10. Skinceuticals: This brand focuses on science and research to create effective and targeted skincare products. Their C E Ferulic Serum is a potent vitamin C treatment for brightening and protecting skin from environmental damage, while their Hydrating B5 Gel is a lightweight and hydrating serum suitable for all skin types.

In conclusion, taking care of your skin doesn’t have to be complicated or expensive. These must-try skincare brands offer effective and affordable options for achieving radiant and healthy skin. Remember to always patch test new products and consult with a dermatologist if you have any specific skin concerns. With consistency and the right products, you’ll be on your way to glowing and radiant skin in no time.

Summary:

Skincare has become a hot topic, but with so many brands on the market, it can be overwhelming to know where to start. That’s why we’ve compiled a list of must-try skincare brands for radiant skin. From affordable options like The Ordinary and Pixi to luxury brands like Drunk Elephant and Sunday Riley, there is something for every budget and skin type. These brands offer effective and targeted solutions for various skin concerns, such as hydration, brightening, and anti-aging. Remember to patch test new products and consult with a dermatologist if needed. With consistency and the right products, you’ll be on your way to achieving glowing and healthy skin.

December 14, 2025
Beauty Influencers Who Are Breaking Stereotypes and Shattering Beauty Standards

Blog Post Title: Beauty Influencers Who Are Breaking Stereotypes and Shattering Beauty Standards

Summary:

In today’s society, there is often pressure to conform to a certain standard of beauty, whether it be through media, societal expectations, or even social media. However, there is a growing movement of beauty influencers who are breaking stereotypes and shattering beauty standards. These influencers are using their platforms to promote diversity, inclusivity, and self-love, and are inspiring others to embrace their unique beauty. In this blog post, we will highlight some of the most influential beauty influencers who are challenging norms and changing the beauty industry for the better.

Firstly, we have Jackie Aina, a Nigerian-American beauty influencer who has gained a massive following for her honest and unapologetic reviews of makeup products. Aina has been vocal about the lack of representation for people of color in the beauty industry and has called out brands for their lack of inclusivity. She also uses her platform to promote self-love and encourages her followers to embrace their natural beauty. Aina’s influence has led to more diversity and representation in the beauty industry, with brands expanding their shade ranges and featuring more models of different ethnicities.

Next, we have Harnaam Kaur, a British model, and body positivity activist who has gained popularity for her unique appearance. Kaur has polycystic ovary syndrome, which causes her to have a beard, and instead of conforming to societal expectations, she has embraced her facial hair and made it a part of her identity. Through her social media presence, Kaur advocates for self-love and challenges beauty standards that dictate what is deemed as “feminine” or “beautiful.”

Beauty Influencers Who Are Breaking Stereotypes and Shattering Beauty Standards

Another influencer making waves in the beauty world is Nyma Tang, a South Sudanese beauty vlogger who gained recognition for her “Darkest Shade” series, where she tries out the darkest shades of foundation from popular makeup brands. Tang’s series shed light on the lack of inclusivity in the beauty industry and has led to more brands expanding their shade ranges. She also promotes self-love and body positivity, encouraging her followers to embrace their skin tone and features.

In addition to promoting inclusivity and diversity, there are also beauty influencers who are breaking stereotypes and challenging traditional gender norms. One such influencer is James Charles, who gained popularity as the first male CoverGirl ambassador and has since become one of the most prominent beauty influencers. Charles has shattered the stereotype that makeup is only for women and has inspired many young men to embrace their passion for beauty and makeup.

Another influencer challenging gender norms is Manny MUA, a male beauty influencer who has gained a massive following for his makeup tutorials and reviews. MUA has also collaborated with major beauty brands, breaking the stereotype that makeup is only for women. He has also been vocal about his struggles as a gay man and uses his platform to promote self-love and acceptance.

Finally, we have Lizzie Velasquez, an American motivational speaker, author, and YouTuber who has a rare congenital disease that prevents her from gaining weight. Velasquez has used her platform to spread awareness about her condition and promote self-love and acceptance. Through her powerful messages, she has inspired many to embrace their unique beauty and has shattered the stereotype that beauty is solely based on appearance.

In conclusion, these beauty influencers are using their platforms to challenge stereotypes and promote inclusivity, diversity, and self-love. They are changing the beauty industry for the better and inspiring others to embrace their unique beauty. These influencers are a reminder that beauty comes in all shapes, sizes, and forms, and it’s time to break free from societal expectations and embrace our individuality.

December 14, 2025
The Most Iconic Beauty Moments from 42 Top Influencers

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Beauty influencers are not just experts in makeup and skincare, they are also trendsetters and innovators in the beauty industry. They have the power to inspire and influence millions of people with their unique styles, techniques, and product recommendations. In this blog post, we will take a closer look at the most iconic beauty moments from 42 top influencers and how they have shaped the beauty world.

1. Huda Kattan – “The Power of Contouring”
Huda Kattan, also known as Huda Beauty, is one of the most influential beauty gurus in the world. Her iconic tutorial on contouring went viral and changed the way many people do their makeup. She showed the power of using different shades to sculpt and define the face, creating a more chiseled and flawless look.

2. James Charles – “The Rise of Male Beauty Influencers”
James Charles made history as the first male CoverGirl ambassador and has since become a force to be reckoned with in the beauty community. He has broken barriers and inspired many young men to embrace makeup and express their creativity through beauty.

3. Jackie Aina – “Diversity and Inclusivity in Beauty”
Jackie Aina is a vocal advocate for diversity and inclusivity in the beauty industry. She has called out brands for their lack of shade ranges and representation and has used her platform to uplift marginalized voices in the community. Her iconic moment was when she collaborated with Too Faced to expand their Born This Way foundation shade range.

4. Jeffree Star – “The Power of Social Media in Beauty”
Jeffree Star is a beauty mogul who has built his empire through social media. He has shown the world the power of using social media platforms to grow and promote a business. His iconic moment was when he launched his own makeup line, Jeffree Star Cosmetics, which has become a huge success.

5. NikkiTutorials – “The Magic of Makeup Transformation”
NikkiTutorials, also known as Nikkie de Jager, is a Dutch makeup artist who gained global recognition for her incredible makeup transformations. She showed the world the true power of makeup and how it can be used to create any look you desire, from subtle to dramatic.

6. Desi Perkins – “The Perfect Winged Liner”
Desi Perkins is known for her flawless makeup looks and her iconic winged liner. She has shared her technique with her followers and has become the go-to guru for achieving the perfect winged liner. Her iconic moment was when she collaborated with Maybelline to launch her own eyeliner, which has become a cult-favorite.

7. Patrick Starrr – “The Art of Drag Makeup”
Patrick Starrr is a makeup artist and YouTuber who has gained a massive following for his incredible drag makeup transformations. He has shown the world that makeup has no gender and can be used as a form of self-expression. His iconic moment was when he collaborated with MAC to launch his own makeup collection.

8. Nikita Dragun – “The Power of Makeup for Self-Love”
Nikita Dragun is a transgender model and beauty influencer who has used makeup to empower herself and inspire others. She has shared her journey with her followers and has become a role model for the LGBTQ+ community. Her iconic moment was when she launched her own makeup brand, Dragun Beauty, which celebrates diversity and self-love.

9. Manny MUA – “Breaking Gender Norms in Beauty”
Manny MUA, also known as Manny Gutierrez, is a male beauty influencer who has broken gender norms and stereotypes in the beauty world. He has shown that makeup is for everyone and has inspired many young men to be confident in their love for beauty. His iconic moment was when he collaborated with Morphe to launch his own eyeshadow palette.

10. Laura Lee – “The Power of Collaboration”
Laura Lee is a beauty influencer who has collaborated with many brands and fellow influencers to create successful makeup collections. She has shown the power of collaboration and how it can benefit both parties involved. Her iconic moment was when she collaborated with Violet Voss to launch her own eyeshadow palette.

11. Tati Westbrook – “The Ultimate Beauty Guru”
Tati Westbrook, also known as Tati Beauty, is one of the OG beauty gurus on YouTube. She has been sharing her knowledge and expertise in makeup and skincare for over a decade and has become a trusted source for product reviews and recommendations. Her iconic moment was when she launched her own makeup brand, Tati Beauty, which sold out within hours.

12. Jaclyn Hill – “The Power of a Bold Lip”
Jaclyn Hill is known for her bold makeup looks and her iconic red lip. She has inspired many to step out of their comfort zone and embrace a bold lip color. Her iconic moment was when she collaborated with Becca Cosmetics to launch her own highlighter, Champagne Pop, which became a bestseller.

The Most Iconic Beauty Moments from 42 Top Influencers

13. Kandee Johnson – “The Queen of Transformations”
Kandee Johnson is a makeup artist and beauty influencer who is known for her incredible transformations, from celebrities to cartoon characters. She has shown the world the true artistry of makeup and how it can be used to create any look. Her iconic moment was when she collaborated with Too Faced to launch her own eyeshadow palette.

14. Carli Bybel – “Beauty on a Budget”
Carli Bybel is a beauty influencer who has shown that you don’t need expensive products to achieve a flawless makeup look. She has shared her budget-friendly makeup and skincare tips with her followers, making beauty more accessible to everyone. Her iconic moment was when she collaborated with BH Cosmetics to launch her own eyeshadow and highlighter palette.

15. Chloe Morello – “The Power of Experimentation”
Chloe Morello is an Australian beauty influencer who is known for her creativity and experimentation with makeup. She has shown that makeup is all about having fun and trying new things. Her iconic moment was when she collaborated with Ciaté London to launch her own eyeshadow palette.

16. Kathleen Lights – “The Perfect Nude Lip”
Kathleen Lights is a beauty influencer who has become known for her love for nude lipsticks. She has shared her favorite shades and formulas with her followers and has inspired many to rock a nude lip. Her iconic moment was when she collaborated with ColourPop to launch her own lipstick collection.

17. Wayne Goss – “The Power of Brushes”
Wayne Goss is a British makeup artist and beauty influencer who has shown the importance of using the right brushes for makeup application. He has his own line of makeup brushes, which have become a staple in many beauty routines. His iconic moment was when he collaborated with Beautylish to launch his own brush set.

18. Tanya Burr – “The Beauty Blogger Turned Businesswoman”
Tanya Burr started her career as a beauty blogger and has since become a successful businesswoman. She has launched her own makeup and skincare line, which has been a hit among her followers. Her iconic moment was when she collaborated with Pixi Beauty to launch her own eyeshadow and highlighter palette.

19. Zoe Sugg – “The Power of YouTube in Beauty”
Zoe Sugg, also known as Zoella, is a British beauty influencer who rose to fame through her YouTube channel. She has built a successful brand and has launched her own beauty and lifestyle products. Her iconic moment was when she collaborated with ColourPop to launch her own makeup collection.

20. Emily Noel – “The Everyday Makeup Guru”
Emily Noel, also known as Beauty Broadcast, is a beauty influencer who has become known for her everyday makeup tutorials and reviews. She has shown that you don’t need a full face of makeup to look beautiful and has inspired many to embrace their natural beauty. Her iconic moment was when she collaborated with Makeup Revolution to launch her own eyeshadow palette.

21. Teni Panosian – “The Power of Skincare”
Teni Panosian is a beauty influencer who has a passion for skincare. She has shared her knowledge and tips on achieving healthy and glowing skin with her followers. Her iconic moment was when she collaborated with Pixi Beauty to launch her own skincare line.

22. Lauren Curtis – “The Perfect Smokey Eye”
Lauren Curtis is an Australian beauty influencer who has become known for her flawless makeup looks and her iconic smokey eye. She has shared her technique with her followers and has inspired many to recreate the look. Her iconic moment was when she collaborated with BYS to launch her own eyeshadow palette.

23. Marlena Stell – “The Power of Speaking Out”
Marlena Stell, also known as Makeup Geek, is a beauty influencer who has used her platform to speak out against the dark side of the beauty industry. She has shed light on issues such as influencer pay and product quality, and has encouraged others to use their voices as well. Her iconic moment was when she launched her own makeup brand, Makeup Geek.

24. Nyma Tang – “The Importance of Representation”
Nyma Tang is a beauty influencer who has used her platform to advocate for more representation of dark-skinned individuals in the beauty industry. She has reviewed and tested makeup products to see if they work for deeper skin tones and has inspired many brands to expand their shade ranges. Her iconic moment was when she collaborated with MAC to launch her own lipstick shade.

25. Grav3yardgirl – “The Unconventional Beauty Guru”
Grav3yardgirl, also known as Bunny Meyer, is a beauty influencer who is known for her unconventional style and personality. She has shown that beauty is not just about looking perfect, but also about having fun and being true to yourself. Her iconic moment was when she collaborated with Tarte Cosmetics to launch her own eyeshadow and face palette.

26. Chloe Moretz – “The Power of Celebrity Beauty Influencers”
Chloe Moretz is an actress and beauty influencer

December 14, 2025
Beauty Influencers Who Are Advocating for Clean and Green Beauty Products

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In recent years, there has been a growing trend towards cleaner and greener beauty products. Consumers are becoming more conscious of what they put on their skin and are seeking out products that are not only effective, but also safe and environmentally friendly. This has led to the rise of beauty influencers who are advocating for clean and green beauty products. These influencers are using their platforms to educate their followers on the benefits of using natural, non-toxic products and promoting brands that align with their values. In this blog post, we will take a closer look at some of these influential individuals who are making a difference in the beauty industry.

1. Tata Harper

Tata Harper is a pioneer in the clean beauty movement. She founded her eponymous skincare brand in 2005 with a mission to create 100% natural, non-toxic, and high-performance products. Tata believes that what we put on our skin is just as important as what we put in our bodies and she has been advocating for clean beauty long before it became a trend. She uses her social media platforms to spread awareness about the harmful chemicals found in traditional skincare products and promotes her brand as a safe and effective alternative. Tata Harper’s dedication to clean beauty has made her a trusted source for many consumers looking for natural and sustainable beauty options.

2. Caroline Hirons

Caroline Hirons is a skincare expert and beauty influencer known for her no-nonsense approach to skincare. She has become a trusted source for skincare advice and product recommendations, with a focus on clean and green beauty. Caroline is a strong advocate for transparency in the beauty industry and encourages her followers to read labels and understand the ingredients in their products. She has also collaborated with various clean beauty brands to create limited edition products and has been vocal about her love for natural and sustainable beauty options.

3. Rose-Marie Swift

Rose-Marie Swift is a celebrity makeup artist and the founder of RMS Beauty, a clean and organic makeup brand. After years of working in the beauty industry and witnessing the harmful effects of toxic chemicals on her clients’ skin, Rose-Marie decided to create her own line of clean and green beauty products. She uses her platform to educate her followers about the importance of using natural and non-toxic makeup and has been a vocal advocate for cleaner beauty standards in the industry. Rose-Marie’s brand and message have gained a loyal following, with her products being a go-to for many celebrities and beauty enthusiasts.

4. Cassandra Bankson

Beauty Influencers Who Are Advocating for Clean and Green Beauty Products

Cassandra Bankson is a beauty influencer and model who has been advocating for clean and green beauty since she was diagnosed with severe acne at the age of 19. After struggling with traditional skincare products that were filled with harsh chemicals and only made her skin worse, Cassandra turned to natural and organic options. She uses her platform to share her journey with acne and promote the benefits of using clean and green beauty products. Cassandra also collaborates with clean beauty brands and has launched her own line of natural skincare products.

5. Kjaer Weis

Kirsten Kjaer Weis is a makeup artist and the founder of Kjaer Weis, a luxury clean beauty brand. She believes that makeup should not only enhance one’s appearance but also nourish and protect the skin. Kirsten has been a long-time advocate for clean beauty and has been using natural and organic products in her professional makeup kit since the early 2000s. She uses her brand to promote the use of natural and sustainable ingredients in beauty products and has been a vocal advocate for stricter regulations in the beauty industry.

6. Annie Jaffrey

Annie Jaffrey is a beauty and wellness influencer who has been promoting a holistic approach to beauty and health. She believes that true beauty comes from within and that what we put on our skin is just as important as what we eat. Annie advocates for using natural and organic products and shares her favorite clean and green beauty brands with her followers. She also promotes a healthy and sustainable lifestyle, which includes using eco-friendly beauty products.

7. Elsie Rutterford and Dominika Minarovic

Elsie and Dominika are the founders of BYBI Beauty, a clean and sustainable skincare brand. They are also the authors of the book “Clean Beauty”, which educates readers on the benefits of using natural and non-toxic products. Elsie and Dominika are strong advocates for transparency in the beauty industry and believe that consumers have the right to know what is in their products. They use their brand and social media presence to promote clean and green beauty and have gained a loyal following for their honest and informative approach.

In conclusion, these beauty influencers are not only promoting clean and green beauty products, but they are also using their platforms to educate and empower consumers to make more conscious choices when it comes to their beauty routine. Their dedication and passion for cleaner and greener beauty options have made a significant impact in the industry and have inspired many to make the switch to natural and sustainable products. As consumers continue to prioritize their health and the environment, we can expect to see more influencers advocating for clean and green beauty in the future.

Summary:

Beauty influencers such as Tata Harper, Caroline Hirons, and Rose-Marie Swift have been advocating for clean and green beauty products long before it became a trend. They use their platforms to educate their followers on the benefits of natural and non-toxic products and promote brands that align with their values. Other influencers such as Cassandra Bankson, Kirsten Kjaer Weis, and Annie Jaffrey also prioritize clean and sustainable beauty, while Elsie Rutterford and Dominika Minarovic have even authored a book on the topic. These influencers have made a significant impact in the beauty industry and continue to inspire consumers to make more conscious choices when it comes to their beauty routine.

December 14, 2025
The 42 Best Beauty Influencers for Bridal Makeup Inspiration

The wedding day is one of the most special and memorable days in a person’s life. As a bride, you want to look your best and feel confident on this momentous occasion. That’s where beauty influencers come in. With their expertise and creativity, they can provide you with valuable inspiration for your bridal makeup. In this blog post, we have curated a list of the 42 best beauty influencers who specialize in bridal makeup. From classic and elegant looks to bold and modern styles, these influencers cover a wide range of makeup inspiration for every type of bride.

1. Huda Kattan (@hudabeauty)
Huda Kattan is a well-known beauty influencer and founder of the popular makeup brand Huda Beauty. With over 50 million followers on Instagram, she is a go-to source for all things beauty. Her bridal makeup tutorials are a must-watch for any bride-to-be.

2. Lisa Eldridge (@lisaeldridgemakeup)
Lisa Eldridge is a renowned makeup artist with over 1.3 million followers on Instagram. Her YouTube channel is filled with informative and detailed makeup tutorials, including bridal looks. Her expertise in creating flawless and natural-looking makeup is perfect for brides who want a timeless and elegant look.

3. Charlotte Tilbury (@ctilburymakeup)
Charlotte Tilbury is a celebrity makeup artist and the founder of her eponymous makeup brand. Her Instagram feed is filled with stunning makeup looks, including bridal makeup inspiration. Her signature glowing and radiant makeup style is perfect for brides who want to look dewy and fresh on their special day.

4. Jaclyn Hill (@jaclynhill)
Jaclyn Hill is a makeup artist and beauty influencer with over 6 million followers on Instagram. Her YouTube channel is filled with makeup tutorials and product reviews, including bridal makeup inspiration. Her bold and glamorous makeup looks are perfect for brides who want to make a statement on their wedding day.

5. Nikkie de Jager (@nikkietutorials)
Nikkie de Jager, also known as NikkieTutorials, is a Dutch makeup artist and beauty influencer. With over 14 million subscribers on YouTube, she is known for her creative and colorful makeup looks. Her bridal makeup tutorials are perfect for brides who want to add a pop of color to their wedding day look.

6. Patrick Ta (@patrickta)
Patrick Ta is a celebrity makeup artist and beauty influencer with over 2 million followers on Instagram. His clientele includes A-list celebrities like Gigi Hadid and Ariana Grande. His Instagram feed is filled with stunning makeup looks, including bridal inspiration for a glowing and natural look.

7. Desi Perkins (@desiperkins)
Desi Perkins is a beauty influencer and makeup artist with over 4 million followers on Instagram. Her YouTube channel is filled with makeup tutorials, including bridal looks. Her signature style is a mix of bold and classic, making her a great source of inspiration for brides who want a timeless yet modern look.

8. Jackie Aina (@jackieaina)
Jackie Aina is a beauty influencer and makeup artist with over 3 million subscribers on YouTube. Her channel is known for its inclusivity and diverse range of makeup looks. Her bridal makeup tutorials are perfect for brides of all skin tones, and her tips and tricks are valuable for achieving a flawless look.

9. Tati Westbrook (@glamlifeguru)
Tati Westbrook, also known as Glamlifeguru, is a beauty influencer and makeup artist with over 9 million subscribers on YouTube. Her channel is known for its honest and in-depth reviews of makeup products. Her bridal makeup tutorials are perfect for brides who want a natural and effortless look.

10. Wayne Goss (@gossmakeupartist)
Wayne Goss is a professional makeup artist and beauty influencer with over 1 million subscribers on YouTube. His channel is known for its informative and detailed makeup tutorials, including bridal looks. His expertise in creating flawless and long-lasting makeup is perfect for brides who want to look stunning all day.

11. Amra Olević (@amrezy)
Amra Olević, also known as Amrezy, is a makeup artist and beauty influencer with over 5 million followers on Instagram. Her makeup looks are bold, glamorous, and perfect for brides who want to make a statement. Her Instagram feed is filled with stunning makeup looks, including bridal inspiration.

12. Emily Canham (@emilycanham)
Emily Canham is a beauty influencer and YouTuber with over 1 million subscribers. Her channel is known for its makeup tutorials, fashion tips, and vlogs. Her bridal makeup tutorials are perfect for brides who want a classic and elegant look.

13. Patrick Starrr (@patrickstarrr)
Patrick Starrr is a makeup artist and beauty influencer with over 4 million subscribers on YouTube. His channel is known for its creative and glamorous makeup tutorials. His bridal makeup looks are perfect for brides who want to add some drama and sparkle to their wedding day look.

14. Carli Bybel (@carlibel)
Carli Bybel is a beauty influencer and makeup artist with over 6 million subscribers on YouTube. Her channel is known for its makeup tutorials, fashion tips, and vlogs. Her bridal makeup tutorials are perfect for brides who want a natural and romantic look.

The 42 Best Beauty Influencers for Bridal Makeup Inspiration

15. Nikita Dragun (@nikitadragun)
Nikita Dragun is a beauty influencer and makeup artist with over 6 million followers on Instagram. Her makeup looks are bold, colorful, and perfect for brides who want to make a statement. Her Instagram feed is filled with stunning makeup looks, including bridal inspiration.

16. Marianna Hewitt (@marianna_hewitt)
Marianna Hewitt is a beauty influencer and the founder of the popular beauty blog Life With Me. Her Instagram feed is filled with stunning makeup looks, including bridal inspiration. Her signature style is natural and glowy, perfect for brides who want a radiant and effortless look.

17. Chloe Morello (@chloemorello)
Chloe Morello is a beauty influencer and makeup artist with over 2 million subscribers on YouTube. Her channel is known for its makeup tutorials, product reviews, and vlogs. Her bridal makeup tutorials are perfect for brides who want a classic and timeless look.

18. Tanya Burr (@tanyaburr)
Tanya Burr is a beauty influencer and YouTuber with over 3 million subscribers. Her channel is known for its makeup tutorials, fashion tips, and vlogs. Her bridal makeup tutorials are perfect for brides who want a romantic and ethereal look.

19. Sam Chapman (@pixiwoos)
Sam Chapman is a professional makeup artist and beauty influencer with over 2 million subscribers on YouTube. Her channel, Pixiwoos, is known for its detailed and informative makeup tutorials. Her bridal makeup tutorials are perfect for brides who want a natural and radiant look.

20. Wayne Goss (@gossmakeupartist)
Wayne Goss is a professional makeup artist and beauty influencer with over 1 million subscribers on YouTube. His channel is known for its informative and detailed makeup tutorials, including bridal looks. His expertise in creating flawless and long-lasting makeup is perfect for brides who want to look stunning all day.

21. James Charles (@jamescharles)
James Charles is a beauty influencer and makeup artist with over 19 million subscribers on YouTube. His channel is known for its creative and colorful makeup tutorials. His bridal makeup looks are perfect for brides who want to add a pop of color to their wedding day look.

22. Nyma Tang (@nymatang)
Nyma Tang is a beauty influencer and makeup artist with over 1 million subscribers on YouTube. Her channel is known for its inclusivity and diverse range of makeup looks. Her bridal makeup tutorials are perfect for brides of all skin tones, and her tips and tricks are valuable for achieving a flawless look.

23. Anoushka (@anoushkamakeup)
Anoushka is a professional makeup artist and beauty influencer with over 100k followers on Instagram. Her makeup looks are elegant, classic, and perfect for brides who want a timeless look. Her Instagram feed is filled with stunning bridal makeup inspiration.

24. Sonjdradeluxe (@sonjdradeluxe)
Sonjdradeluxe is a beauty influencer and makeup artist with over 400k followers on Instagram. Her makeup looks are bold, colorful, and perfect for brides who want to make a statement. Her Instagram feed is filled with stunning makeup looks, including bridal inspiration.

25. Amanda Ensing (@amandaensing)
Amanda Ensing is a beauty influencer and makeup artist with over 1 million followers on Instagram. Her makeup looks are versatile and perfect for brides who want to experiment with different styles. Her Instagram feed is filled with stunning bridal makeup inspiration.

26. Katie Jane Hughes (@katiejanehughes)
Katie Jane Hughes is a celebrity makeup artist and beauty influencer with over 300k followers on Instagram. Her makeup looks are natural, effortless, and perfect for brides who want a radiant and dewy look. Her Instagram feed is filled with stunning bridal makeup inspiration.

27. Maryam Maquillage (@maryamnyc)
Maryam Maquillage is a beauty influencer and makeup artist with over 750k followers on Instagram. Her makeup looks are versatile and perfect for brides who want to experiment with different styles. Her Instagram feed is filled with stunning bridal makeup inspiration.

28. Keiko Lynn (@keikolynn)
Keiko Lynn is a beauty influencer and makeup artist with over 200k followers on Instagram. Her makeup looks are romantic, ethereal, and perfect for brides who want a dreamy and feminine look. Her Instagram feed is filled with stunning bridal makeup inspiration.

29. Jamie Genevieve (@jamiegenevieve)
Jamie Genevieve is a beauty influencer and makeup artist with over 1 million followers on Instagram. Her makeup looks are

December 14, 2025
Beauty Influencers Who Are Making a Difference with Their Charitable Work

Beauty influencers have become a huge part of the beauty industry, with their large following and influence on social media. In recent years, many of these influencers have also been using their platform for good by partnering with various charities and organizations to raise awareness and funds for important causes. These beauty influencers are using their platforms to make a positive impact in the world and are proving that beauty can be more than just skin deep. In this blog post, we will be highlighting some of the beauty influencers who are making a difference with their charitable work.

1. Huda Kattan
Huda Kattan, the founder of Huda Beauty, is not only known for her successful makeup brand but also for her charitable initiatives. She has been involved in various campaigns and partnerships with organizations such as the Dubai Cares Foundation, which aims to improve access to quality education for children in developing countries. In 2018, Huda also collaborated with the non-profit organization, Kiva, to empower female entrepreneurs in developing countries by providing them with micro-loans. She also frequently uses her platform to raise awareness for different causes and encourages her followers to donate and get involved.

2. Jackie Aina
Jackie Aina, a beauty YouTuber and influencer, is known for her bold and unapologetic personality. But what many may not know about her is her passion for giving back to her community. Jackie has been actively involved in various charity events and has used her platform to raise awareness and funds for organizations such as the Los Angeles Mission, which helps provide food and shelter for the homeless. She has also collaborated with the non-profit organization, Project Beauty Share, to donate beauty products to women in need.

3. James Charles
James Charles, a popular beauty influencer and the first male ambassador for CoverGirl, has also used his platform for charitable work. In 2019, he partnered with the non-profit organization, DoSomething.org, to launch the “Sisters Supporting Sisters” campaign, which aimed to provide feminine hygiene products to girls in need. He also frequently collaborates with organizations such as GLSEN and The Trevor Project, which focus on creating safe and inclusive environments for LGBTQ+ youth.

Beauty Influencers Who Are Making a Difference with Their Charitable Work

4. Nikkie de Jager
Nikkie de Jager, also known as NikkieTutorials on YouTube, is another beauty influencer who has used her platform to make a positive impact. She has been involved in various charity campaigns, including the “Power of Makeup” campaign, which aimed to raise awareness for women’s rights and empower women through makeup. In 2019, Nikkie collaborated with Marc Jacobs Beauty to launch the “Shameless” campaign, where a portion of the proceeds from the sale of a limited-edition lipstick was donated to the Het Vergeten Kind Foundation, which helps children in the Netherlands who have experienced neglect or abuse.

5. Nyma Tang
Nyma Tang, a beauty influencer known for her “The Darkest Shade” series on YouTube, has also used her platform for charitable work. She has been involved in campaigns with organizations such as The Bail Project, which provides bail assistance for individuals who cannot afford it. She has also collaborated with the non-profit organization, Project Beauty Share, to donate beauty products to women in need. Nyma also frequently uses her platform to raise awareness for important causes such as mental health and body positivity.

6. Samantha Ravndahl
Samantha Ravndahl, a Canadian beauty influencer, has been using her platform to make a difference in the world. She is a strong advocate for mental health and has collaborated with organizations such as Bring Change to Mind, which focuses on ending the stigma surrounding mental illness. Samantha has also been involved in campaigns with organizations such as Charity: Water, which provides clean and safe drinking water to people in developing countries. She also regularly uses her platform to raise awareness and funds for various causes.

These are just a few of the many beauty influencers who are using their platform for good and making a difference with their charitable work. They are not only showcasing their talents and love for beauty, but also their compassion and dedication to creating a better world. Through their partnerships and campaigns with various organizations, they are inspiring their followers to get involved and make a positive impact in their communities.

In conclusion, beauty influencers have a powerful platform and their charitable work is proof that they are using it for more than just promoting products. They are using their influence to spread awareness, raise funds, and make a positive impact in the world. It is heartwarming to see these influencers using their platform for good and we hope to see more of this in the future. Let’s continue to support and celebrate these beauty influencers who are making a difference with their charitable work.

December 14, 2025
Behind the Brand: How 42 Beauty Influencers Collaborate with Companies

Behind the Brand: How 42 Beauty Influencers Collaborate with Companies

Beauty influencers have become an integral part of the beauty industry, with their massive social media following and influence over consumer purchasing decisions. As a result, many beauty brands have started collaborating with these influencers to promote their products and reach a wider audience. But have you ever wondered how these collaborations come about and what goes on behind the scenes? In this blog post, we will take a closer look at how 42 beauty influencers collaborate with companies, and the impact these collaborations have on both the influencers and the brands they work with.

The Rise of Beauty Influencers

Before diving into the world of influencer collaborations, let’s first understand the rise of beauty influencers. With the rise of social media platforms like Instagram, YouTube, and TikTok, beauty influencers have become a force to be reckoned with in the beauty industry. These influencers have built a loyal following of millions of followers, who look to them for beauty tips, product recommendations, and tutorials.

Their authentic and relatable content has made them more trustworthy to their followers than traditional advertising methods. As a result, beauty brands have taken notice and have started collaborating with these influencers to tap into their large and engaged audience.

Types of Influencer Collaborations

There are various ways in which beauty influencers collaborate with companies. Some of the most common types of collaborations include sponsored posts, brand partnerships, and affiliate marketing.

Sponsored posts are when a brand pays an influencer to promote their products on their social media platforms. This can be in the form of a dedicated post, a story, or a video featuring the product.

Brand partnerships, on the other hand, involve a long-term relationship between the influencer and the brand. This can include creating exclusive products or collections with the influencer’s input, or having the influencer as the face of the brand.

Affiliate marketing is when an influencer promotes a product or brand and receives a commission for every sale made through their unique affiliate link.

How Collaborations Come About

Now that we know the different types of influencer collaborations, let’s take a closer look at how these collaborations come about. In most cases, it starts with the brand reaching out to the influencer or their management team. This can be through direct messages on social media, email, or through a platform that connects brands with influencers.

Some brands may also hold events or launch parties where they invite influencers to try out their products and potentially collaborate with them. Influencers can also pitch their ideas to brands they want to work with, showcasing their creativity and unique approach to promoting products.

Negotiating the Collaboration

Behind the Brand: How 42 Beauty Influencers Collaborate with Companies

Once a brand and an influencer have expressed interest in collaborating, they will then move on to negotiate the terms of the collaboration. This can include the scope of work, deliverables, timeline, and compensation.

The scope of work can range from creating a single post to a series of posts, videos, or even an entire campaign. Deliverables can include high-quality content, such as photos and videos, as well as product reviews and tutorials.

The timeline for the collaboration will depend on the brand’s launch schedule and the influencer’s availability. Compensation for the collaboration can vary depending on factors such as the influencer’s following, engagement rate, and the scope of work.

The Impact of Collaborations

For influencers, collaborations with beauty brands can bring in a significant amount of income and exposure. It also allows them to showcase their creativity and personal style, which can attract more followers and collaborations in the future.

On the other hand, for beauty brands, collaborations with influencers can help them reach a wider audience, increase brand awareness, and potentially drive sales. By working with influencers, brands can tap into their followers’ trust and loyalty, which can be beneficial for their brand reputation.

The success of collaborations can also be measured by the engagement and sales generated from the influencer’s posts. This data can help both the influencer and the brand determine the effectiveness of the collaboration and make adjustments for future collaborations.

Challenges in Collaborations

While influencer collaborations can be beneficial for both parties, there can also be challenges that arise. One of the main challenges is ensuring that the collaboration is authentic and genuine. As influencers receive compensation for their collaborations, there may be concerns about their honesty in promoting a product.

Another challenge is ensuring that the collaboration aligns with the influencer’s personal brand and values. If the collaboration does not resonate with their audience, it can lead to a loss of trust and credibility.

Final Thoughts

In conclusion, beauty influencers have become powerful collaborators for beauty brands, bringing in fresh and creative approaches to promoting products. These collaborations have also opened up opportunities for influencers to establish themselves as brand ambassadors and entrepreneurs in their own right.

The process of collaboration involves a lot of communication, negotiation, and creativity from both the influencer and the brand. While there may be challenges, the success of these collaborations can bring in significant benefits for both parties.

So the next time you see your favorite beauty influencer promoting a product, you now have a better understanding of the behind-the-scenes process that goes into these collaborations.

December 14, 2025
Beauty Influencers Who Are Using Their Platform for Environmental Awareness

Blog Post:

In today’s world, where social media has become a powerful tool for influencing people, beauty influencers have a significant role to play. These influencers have millions of followers who look up to them for beauty advice and product recommendations. However, some beauty influencers are using their platform for a greater cause – environmental awareness.

With the increasing concern for the environment and its protection, it is crucial for influential figures to use their power to spread awareness and promote sustainable practices. In this blog post, we will highlight the top beauty influencers who are using their platform for environmental awareness.

1. Immy Lucas (@sustainably_vegan)

Immy Lucas is a beauty influencer and an environmental activist who has dedicated her platform to promote a sustainable lifestyle. With over 400k followers on Instagram, she uses her platform to educate people about the negative impact of fast fashion and beauty products on the environment. Immy also shares her sustainable beauty routine and recommends eco-friendly and cruelty-free products to her followers.

2. Shelbizleee (@shelbizleee)

Shelby, also known as Shelbizleee, is a zero-waste beauty influencer who has gained a massive following of over 200k on Instagram. She uses her platform to educate her followers about the zero-waste lifestyle and how to reduce their waste in their daily lives. Shelby also shares DIY beauty products and encourages her followers to make their own products using natural and sustainable ingredients.

3. Sunniva Holt (@sunnivaholt)

Sunniva Holt is a beauty influencer and YouTuber who uses her platform to promote sustainable and cruelty-free beauty products. With over 200k subscribers on YouTube, she shares reviews and recommendations for eco-friendly beauty brands and also talks about the importance of using sustainable and natural ingredients in beauty products.

Beauty Influencers Who Are Using Their Platform for Environmental Awareness

4. Kenna (@kennawhitnell)

Kenna is a beauty influencer who has made it her mission to promote a plastic-free lifestyle. With over 100k followers on Instagram, she shares her journey to a plastic-free life and encourages her followers to do the same. Kenna also promotes sustainable and eco-friendly beauty brands and shares tips on how to reduce plastic waste in our daily lives.

5. Serein Wu (@sereinwu)

Serein Wu is a beauty influencer and a self-proclaimed “green beauty enthusiast.” With over 100k followers on Instagram, she uses her platform to promote clean and natural beauty products. Serein also educates her followers about the harmful ingredients found in many beauty products and recommends eco-friendly alternatives.

6. Niomi Smart (@niomismart)

Niomi Smart is a beauty influencer and YouTuber who is passionate about promoting a sustainable lifestyle. With over 1.8 million subscribers on YouTube, she shares her journey towards a more sustainable life and encourages her followers to do the same. Niomi also promotes ethical and sustainable fashion and beauty brands on her platform.

7. Ingrid Nilsen (@ingridnilsen)

Ingrid Nilsen is a beauty influencer and YouTuber who is known for her advocacy for sustainability and the environment. With over 3.8 million subscribers on YouTube, she uses her platform to share her sustainable lifestyle and promote eco-friendly and cruelty-free beauty products. Ingrid also raises awareness about environmental issues and encourages her followers to take action.

Summary:

Beauty influencers have a significant role in today’s society, and some have taken it upon themselves to use their platform for a greater cause – environmental awareness. These influencers, with their massive following, promote sustainable and eco-friendly practices, educate their followers about the negative impact of fast fashion and beauty products on the environment, and recommend ethical and sustainable brands. Some notable beauty influencers who are using their platform for environmental awareness include Immy Lucas, Shelbizleee, Sunniva Holt, Kenna, Serein Wu, Niomi Smart, and Ingrid Nilsen.

December 14, 2025
The Top 42 Beauty Influencers to Follow for Fashion Week Coverage

Blog Post:

Fashion Week is one of the most highly anticipated events in the fashion industry, showcasing the latest trends and designs from top designers all over the world. And while the runway shows are the main attraction, the beauty looks created by talented makeup artists and hairstylists are just as important in completing the overall aesthetic. With the rise of social media and influencer culture, beauty influencers have become essential in providing coverage and insights during Fashion Week. In this blog post, we’ve compiled a list of the top 42 beauty influencers to follow for the latest updates and behind-the-scenes looks at Fashion Week.

1. Huda Kattan (@hudabeauty): With over 42 million followers on Instagram, Huda Kattan is one of the biggest beauty influencers in the world. Her brand, Huda Beauty, is a go-to for many makeup artists and beauty enthusiasts, and she often shares her experience and thoughts on the beauty looks seen at Fashion Week.

2. Pat McGrath (@patmcgrathreal): Known as the “Mother of Makeup,” Pat McGrath is a legendary makeup artist and founder of her eponymous makeup line. Her Instagram feed is a visual feast of stunning beauty looks, including those created for Fashion Week runway shows.

3. Katie Jane Hughes (@katiejanehughes): With her signature playful and colorful makeup looks, Katie Jane Hughes has become a favorite among beauty influencers. She often attends and covers Fashion Week events, providing her followers with a front-row seat to the latest beauty trends.

4. Sam Chapman (@pixiwoo): As one half of the popular YouTube channel Pixiwoo, Sam Chapman has been a pioneer in the beauty influencer world. Her channel has grown to over 2 million subscribers, and she often shares her insights and coverage of Fashion Week on her social media platforms.

5. Charlotte Tilbury (@ctilburymakeup): With her luxurious makeup line and star-studded clientele, Charlotte Tilbury is a force to be reckoned with in the beauty industry. Her Instagram page is a mix of product launches, beauty tips, and behind-the-scenes looks at Fashion Week.

6. Lisa Eldridge (@lisaeldridgemakeup): Another legendary makeup artist, Lisa Eldridge has worked with some of the biggest names in the fashion industry. Her Instagram feed is a mix of stunning makeup looks, tutorials, and coverage of Fashion Week shows.

7. Jackie Aina (@jackieaina): As one of the most influential black beauty influencers, Jackie Aina has made a name for herself in the beauty industry. She often provides her followers with her take on the beauty looks seen at Fashion Week, as well as her own unique makeup tutorials.

8. Desi Perkins (@desiperkins): With her impeccable makeup skills and glamorous style, Desi Perkins is a must-follow for all things beauty. She often shares her experiences and insights from Fashion Week on her social media platforms.

9. Jen Atkin (@jenatkinhair): Known as the “hair guru” of the celebrity world, Jen Atkin has worked with some of the biggest names in Hollywood. Her Instagram feed is a mix of hair inspiration, product recommendations, and behind-the-scenes looks at Fashion Week.

10. Tanya Burr (@tanyaburr): As one of the original beauty influencers, Tanya Burr has built a massive following on her social media platforms. She often attends and covers Fashion Week events, providing her followers with an inside look at the latest beauty trends.

11. NikkieTutorials (@nikkietutorials): With her bold and creative makeup looks, NikkieTutorials has become a sensation in the beauty world. She often shares her thoughts and coverage of Fashion Week shows, and her YouTube channel has over 13 million subscribers.

12. Mary Phillips (@maryphillips): As the go-to makeup artist for celebrities like Kim Kardashian and Jennifer Lopez, Mary Phillips is a highly sought-after name in the beauty industry. Her Instagram page is a mix of stunning makeup looks and behind-the-scenes coverage of Fashion Week.

13. Hrush Achemyan (@styledbyhrush): Hrush Achemyan is a makeup artist and beauty influencer known for her flawless makeup looks and celebrity clientele. She often provides her followers with behind-the-scenes looks at Fashion Week and shares her thoughts on the latest beauty trends.

14. Wayne Goss (@gossmakeupartist): With over 3 million subscribers on his YouTube channel, Wayne Goss is one of the biggest names in the beauty influencer world. His channel is a treasure trove of makeup tutorials, product reviews, and coverage of Fashion Week.

15. Carli Bybel (@carlibel): With her stunning makeup looks and down-to-earth personality, Carli Bybel has amassed a large following on her social media platforms. She often shares her experiences and coverage of Fashion Week events with her followers.

16. Sir John (@sirjohnofficial): As the go-to makeup artist for Beyoncé and other A-list celebrities, Sir John has become a household name in the beauty industry. His Instagram page is a mix of stunning makeup looks and behind-the-scenes coverage of Fashion Week.

The Top 42 Beauty Influencers to Follow for Fashion Week Coverage

17. Sazan Hendrix (@sazan): Sazan Hendrix is a beauty and lifestyle influencer known for her effortless style and beauty tips. She often attends and covers Fashion Week events, providing her followers with a front-row seat to the latest beauty trends.

18. James Charles (@jamescharles): With his bold and creative makeup looks, James Charles has become a sensation in the beauty world. He often shares his thoughts and coverage of Fashion Week shows, and his YouTube channel has over 20 million subscribers.

19. Mario Dedivanovic (@makeupbymario): As the makeup artist behind Kim Kardashian’s iconic looks, Mario Dedivanovic has become a household name in the beauty industry. His Instagram page is a mix of stunning makeup looks and behind-the-scenes coverage of Fashion Week.

20. Amelia Liana (@amelialiana): With her chic and elegant style, Amelia Liana has become a go-to for all things beauty and fashion. She often attends and covers Fashion Week events, providing her followers with an inside look at the latest beauty trends.

21. Jackie Wyers (@jackiewyers): With her impressive makeup skills and stunning transformations, Jackie Wyers has become a favorite among beauty enthusiasts. She often shares her experiences and insights from Fashion Week on her social media platforms.

22. Alina Zagitova (@alinazagitova): Alina Zagitova is a Russian figure skater and beauty influencer, known for her stunning makeup looks and fashion sense. She often attends and covers Fashion Week events, providing her followers with a unique perspective on the latest beauty trends.

23. Nabela Noor (@nabela): As a body-positive advocate and beauty influencer, Nabela Noor has made a name for herself in the beauty industry. She often attends and covers Fashion Week events, providing her followers with an inside look at the latest beauty trends.

24. Nikita Dragun (@nikitadragun): With her bold and colorful makeup looks, Nikita Dragun has become a sensation in the beauty world. She often shares her thoughts and coverage of Fashion Week shows, and her YouTube channel has over 7 million subscribers.

25. Hung Vanngo (@hungvanngo): Hung Vanngo is a celebrity makeup artist known for his stunning makeup looks and A-list clientele. His Instagram page is a mix of his work and behind-the-scenes coverage of Fashion Week.

26. Ingrid Nilsen (@ingridnilsen): With her bubbly personality and relatable content, Ingrid Nilsen has amassed a large following on her social media platforms. She often attends and covers Fashion Week events, providing her followers with a front-row seat to the latest beauty trends.

27. Tati Westbrook (@glamlifeguru): With her honest and thorough product reviews, Tati Westbrook has become a trusted voice in the beauty community. She often shares her thoughts and coverage of Fashion Week shows, and her YouTube channel has over 9 million subscribers.

28. Jamie Genevieve (@jamiegenevieve): With her stunning makeup looks and Scottish charm, Jamie Genevieve has become a favorite among beauty enthusiasts. She often shares her experiences and insights from Fashion Week on her social media platforms.

29. Charlotte Willer (@charlottewillermakeup): As a highly sought-after makeup artist, Charlotte Willer has worked with top models and celebrities. Her Instagram page is a mix of her work and behind-the-scenes coverage of Fashion Week.

30. Tina Yong (@tinayong): With her informative and engaging makeup tutorials, Tina Yong has gained a large following on her social media platforms. She often shares her experiences and coverage of Fashion Week events with her followers.

31. Nyma Tang (@nymatang): Nyma Tang is a beauty influencer known for her honest product reviews and inclusive approach to makeup. She often attends and covers Fashion Week events, providing her followers with an inside look at the latest beauty trends.

32. Christen Dominique (@christendominique): With her stunning makeup looks and relatable personality, Christen Dominique has become a favorite among beauty enthusiasts. She often shares her experiences and insights from Fashion Week on her social media platforms.

33. Deepica Mutyala (@deepica): As a beauty entrepreneur, Deepica Mutyala has become a respected voice in the beauty industry. She often attends and covers Fashion Week events, providing her followers with a front-row seat to the latest beauty trends.

34. Jackie Aina (@jackieaina): Known as the “Queen of Colour,” Jackie Aina is a beauty influencer known for her bold and colorful makeup looks. She often shares her thoughts and coverage of Fashion Week shows, and her YouTube channel has over 3 million subscribers.

35. Ruth Crilly (@modelrecommends): As a former model and beauty influencer, Ruth Crilly has gained a large following on her social media platforms

December 14, 2025