Tag: Beauty Influencers

Beauty Influencers Share Their Favorite High-End Products

Beauty influencers have become a major force in the beauty industry, with their product recommendations and reviews shaping the purchasing decisions of millions of consumers. With access to the latest and greatest high-end products, these influencers have tried and tested countless items to find the crème de la crème of the beauty world. In this blog post, we have gathered insights from some of the top beauty influencers, sharing their all-time favorite high-end products that have become staples in their beauty routines.

1. Jaclyn Hill – Becca Shimmering Skin Perfector

Jaclyn Hill, a popular beauty YouTuber and makeup artist, swears by the Becca Shimmering Skin Perfector in the shade Champagne Pop. She raves about its versatility, using it as a highlighter, eyeshadow, and even mixing it with her foundation for an all-over glow. The finely milled powder gives a natural, lit-from-within look without emphasizing texture or pores.

2. Huda Kattan – Fenty Beauty Gloss Bomb

Huda Kattan, the founder of popular beauty brand Huda Beauty, can’t get enough of the Fenty Beauty Gloss Bomb. She loves its non-sticky formula and the universally flattering shade, Fenty Glow. This lip gloss adds the perfect amount of shine and hydration to any look, making it a must-have for Huda.

3. NikkieTutorials – Tatcha The Silk Canvas Primer

Known for her flawless makeup looks, NikkieTutorials (Nikkie de Jager) swears by the Tatcha The Silk Canvas Primer. This luxurious primer not only creates a smooth canvas for makeup application but also helps to blur pores and fine lines. Nikkie loves how it makes her skin look and feel, giving her makeup a flawless finish.

4. Jeffree Star – Tom Ford Shade and Illuminate Palette

Makeup mogul and influencer Jeffree Star is a fan of the Tom Ford Shade and Illuminate Palette. He loves the creamy textures and blendability of the contour and highlight shades, making it perfect for achieving his signature chiseled cheekbones. The compact packaging also makes it a travel-friendly option for Jeffree.

5. Desi Perkins – Charlotte Tilbury Magic Cream

Beauty influencer and entrepreneur Desi Perkins swears by the Charlotte Tilbury Magic Cream. This luxurious moisturizer is packed with skin-loving ingredients, giving a hydrated and radiant complexion. Desi loves using it as a base for her makeup, giving her a smooth and luminous canvas.

Beauty Influencers Share Their Favorite High-End Products

6. Patrick Starrr – Natasha Denona Sunset Palette

Makeup artist and influencer Patrick Starrr loves the Natasha Denona Sunset Palette for creating warm and sultry eye looks. The highly pigmented shades and buttery formula make it a go-to for Patrick, who loves experimenting with different eye looks. The palette also includes a range of colors, from mattes to shimmer, making it a versatile option for any occasion.

7. Tati Westbrook – SK-II Facial Treatment Essence

Beauty YouTuber and influencer Tati Westbrook swears by the SK-II Facial Treatment Essence. This cult-favorite skincare product is packed with Pitera, a natural yeast that helps to hydrate, brighten, and improve skin texture. Tati loves how it has transformed her skin, giving her a glowing and healthy complexion.

8. James Charles – Laura Mercier Translucent Loose Setting Powder

Makeup artist and beauty influencer James Charles can’t live without the Laura Mercier Translucent Loose Setting Powder. This finely milled powder sets makeup in place without looking cakey or heavy. James loves using it to bake his under-eye area, ensuring his makeup stays flawless all day long.

9. Kathleen Lights – NARS Radiant Creamy Concealer

Kathleen Lights, a popular beauty influencer, swears by the NARS Radiant Creamy Concealer. This cult-favorite concealer provides full coverage and a radiant finish, making it perfect for hiding dark circles and blemishes. Kathleen loves how it brightens her under-eye area without looking heavy or creasing.

10. Jackie Aina – Pat McGrath Labs MatteTrance Lipstick

Beauty influencer Jackie Aina is a fan of the Pat McGrath Labs MatteTrance Lipstick. This luxurious lipstick has a creamy matte formula that glides on smoothly and stays put all day long. Jackie loves the range of shades available, from bold and bright to subtle nudes, making it a perfect addition to any makeup look.

In summary, beauty influencers have tried and tested numerous high-end products to find the best of the best. From luxurious skincare to high-quality makeup, these products have become staples in their beauty routines. Whether you’re looking for a flawless base or a pop of color, these beauty influencers have shared their top picks for high-end products that are worth the splurge.

December 14, 2025
Behind the Filter: The Real Life of a Top Beauty Influencer

Behind the Filter: The Real Life of a Top Beauty Influencer

Beauty influencers have become a major force in the world of social media, with millions of followers and lucrative brand partnerships. They seem to have the perfect life, with flawless skin, gorgeous makeup, and seemingly endless free products to try. But what many people don’t see is the hard work, dedication, and behind-the-scenes reality of being a top beauty influencer. In this blog post, we will take an in-depth look at the real life of a top beauty influencer, going beyond the filters and perfectly curated posts to uncover the truth behind their glamorous facade.

The Rise of Beauty Influencers

The rise of social media platforms like Instagram and YouTube has revolutionized the beauty industry. With the ability to connect directly with their audience, beauty influencers have quickly gained popularity and influence. These individuals have amassed millions of followers who look to them for beauty tips, product recommendations, and inspiration. Their impact on the beauty industry cannot be ignored, with many brands now prioritizing influencer partnerships over traditional advertising methods.

Behind the Scenes of a Top Beauty Influencer

From the outside, it may seem like the life of a top beauty influencer is nothing but photo shoots, glamorous events, and free products. But the reality is far from that. Behind the filters and perfectly posed photos, there is a lot of hard work, dedication, and hustle that goes into maintaining a successful beauty influencer career.

Creating Content

One of the biggest misconceptions about beauty influencers is that they simply take pretty pictures and post them online. In reality, creating high-quality content is a full-time job. From planning and executing photoshoots to editing and writing captions, influencers put in hours of work to produce the perfect post. And with constantly changing algorithms and trends, they must always stay on top of their game to remain relevant and engaging to their audience.

Testing Products

Behind the Filter: The Real Life of a Top Beauty Influencer

Another important aspect of a beauty influencer’s job is testing products and providing honest reviews to their followers. While receiving free products may seem like a dream, it also means trying out a wide range of products and being able to give an informed and unbiased opinion on each one. This can be a time-consuming and overwhelming process, especially with the constant influx of new products in the beauty industry. Influencers must carefully select which products to feature on their platforms, ensuring that they align with their personal brand and values.

Building a Brand

A top beauty influencer not only has a large following, but also a strong personal brand. This requires a lot of thought and effort, as influencers must carefully curate their content to appeal to their target audience. They must also stay true to their values and beliefs, while also adapting to the ever-changing trends and demands of the beauty industry. Building a brand takes time and consistency, and influencers must constantly evolve to stay relevant and stand out in a saturated market.

Managing Partnerships

One of the main sources of income for beauty influencers is brand partnerships. However, these collaborations require a lot of negotiation, planning, and execution. Influencers must carefully select which brands to work with, ensuring that their values align and that the partnership will benefit their audience. They must also negotiate fair compensation and clearly communicate their expectations to the brand. Once a partnership is established, influencers must then create content that seamlessly integrates the brand’s products, while still maintaining their own personal style and voice.

Navigating the Pressure

With millions of followers comes a lot of pressure. Beauty influencers are constantly under scrutiny and are expected to always look flawless and on-trend. This pressure can take a toll on their mental and emotional well-being, as they are constantly comparing themselves to other influencers and facing criticism from their followers. Additionally, influencers must always be mindful of their online presence and the potential backlash that could come from any mistake or misstep. This constant pressure to maintain a perfect image can be exhausting and overwhelming, and many influencers struggle with burnout and mental health issues as a result.

The Reality of the Beauty Industry

While being a top beauty influencer may seem like a dream job, it’s important to acknowledge the realities of the beauty industry. Influencers often face criticism for promoting unrealistic beauty standards and perpetuating consumerism. They also have to deal with the constant pressure to look perfect and the toxic culture of comparison and competition within the industry. Additionally, influencers are often not compensated fairly for their work, with brands expecting them to promote products for free in exchange for exposure.

In conclusion, being a top beauty influencer is far from the glamorous and effortless lifestyle it may seem to be. These individuals work tirelessly to create high-quality content, build a brand, and maintain partnerships, all while navigating the pressures and realities of the beauty industry. Behind the filters and perfectly curated posts, there is a lot of hard work, dedication, and hustle that goes into being a successful beauty influencer. So the next time you see a flawless photo on your feed, remember that there is more to the story than meets the eye.

December 14, 2025
Beauty Influencers Who Are Changing the Definition of Beauty

Summary:

In today’s society, the definition of beauty has become more diverse and inclusive thanks to the influence of social media and beauty influencers. These influencers have used their platforms to challenge traditional beauty standards and celebrate all forms of beauty. In this blog post, we will highlight five beauty influencers who are changing the definition of beauty and promoting body positivity and self-love.

First, we have Harnaam Kaur, a British model and activist who has been breaking stereotypes by embracing her facial hair and promoting body positivity. She has been featured in various campaigns and has used her social media presence to spread messages of self-acceptance and love.

Next, we have Winnie Harlow, a Canadian model who has become a prominent figure in the fashion industry despite having vitiligo, a skin condition that causes loss of skin pigmentation. Harlow has used her platform to raise awareness about the condition and has become a role model for people with vitiligo and other skin conditions.

Beauty Influencers Who Are Changing the Definition of Beauty

Third on our list is Nabela Noor, a Bangladeshi-American beauty influencer who has been vocal about body positivity, self-love, and inclusivity. She has created a space for women of all shapes, sizes, and backgrounds to feel represented and accepted in the beauty industry.

Another influential figure on this list is Nikita Dragun, a transgender beauty influencer who has used her platform to promote diversity and challenge beauty standards. She has been a strong advocate for the LGBTQ+ community and has inspired many with her message of self-love and acceptance.

Last but not least, we have James Charles, a male beauty influencer who has been breaking gender norms and stereotypes in the beauty industry. He has been a pioneer in promoting makeup as a form of self-expression and has encouraged his followers to embrace their unique features and identities.

Through their powerful messages and representation, these beauty influencers have been changing the definition of beauty and promoting self-love and acceptance. They have shown that beauty comes in all forms and should be celebrated and embraced.

In conclusion, beauty influencers play a significant role in shaping society’s perception of beauty. These five individuals have used their platforms to challenge traditional beauty standards and promote diversity and inclusivity. They are inspiring a generation to love and accept themselves for who they are, and that is truly beautiful.

December 14, 2025
Beauty Influencers Who Are Rocking the Natural Look

Blog post:

When we think of beauty influencers, it’s easy to imagine perfectly contoured faces, bold lip colors, and dramatic eye looks. However, there is a growing movement in the beauty community that celebrates and promotes natural beauty. These influencers are embracing their natural features, inspiring others to do the same, and proving that you don’t need layers of makeup to feel beautiful. In this post, we will be highlighting some of the top beauty influencers who are rocking the natural look and changing the beauty industry for the better.

1. Em Ford (@mypaleskinblog)

Em Ford is a British beauty influencer and YouTuber who gained popularity for her honest and raw approach to beauty. She shares her struggles with acne and encourages her followers to embrace their imperfections. Em is known for her natural and minimal makeup looks, focusing on enhancing her features rather than covering them up. She has also started a movement called #filterdrop, where she encourages influencers to post unfiltered photos to promote self-love and authenticity.

2. Jackie Aina (@jackieaina)

Jackie Aina is a Nigerian-American beauty influencer who has been vocal about the lack of diversity in the beauty industry. She is known for her stunning natural makeup looks and her love for embracing her melanin. Jackie has collaborated with major beauty brands to create inclusive shade ranges and has also used her platform to call out brands for their lack of diversity. She proves that you don’t need a full face of makeup to look beautiful, and that representation matters.

3. Ingrid Nilsen (@ingridnilsen)

Ingrid Nilsen is a beauty and lifestyle influencer who gained popularity on YouTube for her makeup tutorials and product reviews. She is known for her natural and glowy makeup looks, and also for her candid discussions about mental health and body positivity. Ingrid has been an advocate for embracing your natural beauty and has encouraged her followers to be kind to themselves and their bodies.

4. Huda Kattan (@hudabeauty)

Beauty Influencers Who Are Rocking the Natural Look

Huda Kattan is a beauty mogul and founder of the successful makeup brand, Huda Beauty. While her brand is known for its full coverage foundations and bold lip colors, Huda has been vocal about embracing natural beauty and self-love. She often shares makeup-free selfies and encourages her followers to do the same. Huda also uses her platform to promote body positivity and diversity in the beauty industry.

5. Jamie Genevieve (@jamiegenevieve)

Jamie Genevieve is a Scottish beauty influencer known for her stunning makeup looks and her love for natural beauty. She often shares makeup-free selfies and encourages her followers to embrace their natural features. Jamie is also known for her inclusive approach to makeup, using a range of brands and products to create her looks. She proves that beauty comes in all shapes, sizes, and skin tones.

6. Nabela Noor (@nabela)

Nabela Noor is a Bangladeshi-American beauty influencer who has been a pioneer in promoting self-love and body positivity in the beauty community. She is known for her natural and minimal makeup looks, and for using her platform to talk about important issues such as diversity, mental health, and self-acceptance. Nabela has also launched her own inclusive beauty brand, Zeba, which celebrates diversity and empowers people to embrace their natural beauty.

7. Sona Gasparian (@sonagasparian)

Sona Gasparian is a beauty influencer and makeup artist who has been in the industry for over a decade. She is known for her natural and effortless makeup looks, and for her love of skincare. Sona believes that skincare is the key to achieving a natural glow and often shares her favorite products and routines with her followers. She also promotes the idea of embracing your natural features and using makeup as a form of self-expression rather than a way to cover up.

Summary:

Beauty influencers play a significant role in shaping the beauty industry and setting beauty standards. However, a new wave of influencers is challenging these norms and promoting natural beauty. From embracing imperfections to promoting diversity and inclusivity, these influencers are changing the beauty game for the better. They prove that you don’t need layers of makeup to feel beautiful and are inspiring others to embrace their natural features. So, let’s celebrate and support these beauty influencers who are rocking the natural look and spreading positivity and self-love in the beauty community.

December 14, 2025
Beauty Influencers on How to Master the Perfect Winged Liner

Blog Post Title: Mastering the Perfect Winged Liner: Tips from Beauty Influencers

Introduction:
The winged liner is a classic and timeless makeup look that has been popular for decades. It adds a touch of elegance and drama to any makeup look, making it a go-to for many beauty enthusiasts. However, achieving the perfect winged liner can be a struggle, even for the most experienced makeup lovers. That’s where beauty influencers come in – they are the experts when it comes to creating flawless winged liner looks. In this blog post, we will be sharing tips and techniques from top beauty influencers on how to master the perfect winged liner.

Tip #1: Choose the Right Eyeliner
The first step to mastering the perfect winged liner is to choose the right eyeliner. There are various types of eyeliners available, including liquid, gel, and pencil. Each type has its own pros and cons, so it’s important to find the one that works best for you. Beauty influencer and makeup artist, NikkieTutorials, recommends using a gel eyeliner for a more precise and long-lasting winged liner. She also suggests using an angled brush for better control and easier application.

Tip #2: Start with a Thin Line
When it comes to winged liner, it’s always better to start with a thin line and build it up gradually. Beauty influencer and founder of Huda Beauty, Huda Kattan, suggests starting with a small flick at the outer corner of the eye and then connecting it to the lash line. This will serve as the base for your winged liner, and you can always go back and make it thicker if you want a more dramatic look.

Tip #3: Use Tape for a Clean Edge
Achieving a clean and sharp winged liner can be a challenge, especially for beginners. That’s where tape comes in handy. Beauty influencer and makeup artist, Desi Perkins, uses tape to create a straight edge for her winged liner. Simply place a piece of tape at an angle from the outer corner of your eye towards the end of your eyebrow, and use it as a guide for your liner. Once you’re done, carefully remove the tape to reveal a crisp winged liner look.

Beauty Influencers on How to Master the Perfect Winged Liner

Tip #4: Make Corrections with Concealer
Even the most experienced makeup artists make mistakes, and that’s okay. Instead of starting over, you can make corrections and clean up any smudges or uneven lines with concealer. Beauty influencer and makeup artist, Tati Westbrook, recommends using a small, flat concealer brush to clean up the edges of your winged liner. This will give you a precise and polished look.

Tip #5: Practice, Practice, Practice
As the saying goes, practice makes perfect. Don’t be discouraged if your first few attempts at winged liner don’t turn out the way you want them to. Beauty influencer and YouTube star, Jaclyn Hill, stresses the importance of practicing and experimenting with different techniques to find what works best for you. She also suggests using a makeup remover pen to erase any mistakes and perfect your winged liner.

Tip #6: Consider Your Eye Shape
It’s important to take your eye shape into consideration when creating a winged liner. Different eye shapes require different techniques to achieve the perfect winged liner. For hooded eyes, beauty influencer and makeup artist, Wayne Goss, suggests bringing the winged liner up slightly higher to avoid it getting lost in the fold of the eye. For almond-shaped eyes, beauty influencer and entrepreneur, Kylie Jenner, recommends keeping the winged liner thin and elongated for a more flattering look.

Tip #7: Set Your Winged Liner with Eyeshadow
To ensure that your winged liner stays in place all day, set it with some eyeshadow. Beauty influencer and makeup artist, James Charles, suggests using a small angled brush and a black eyeshadow to set your winged liner. This will not only make it last longer but also give it a more intense and dramatic look.

Conclusion:
With these tips and techniques from top beauty influencers, you can now master the perfect winged liner. Remember to choose the right eyeliner, start with a thin line, use tape for a clean edge, make corrections with concealer, practice, consider your eye shape, and set your liner with eyeshadow. With a little bit of patience and practice, you’ll be rocking flawless winged liner looks in no time.

Summary:
Achieving the perfect winged liner can be a struggle, but with tips and techniques from top beauty influencers, it can be mastered. Choosing the right eyeliner, starting with a thin line, using tape for a clean edge, making corrections with concealer, considering your eye shape, and setting your liner with eyeshadow are key to creating a flawless winged liner look. Practice and experimentation are also crucial in finding the technique that works best for you.

December 14, 2025
Beauty Influencers Share Their Best Tips for Flawless Skin

Flawless skin is something that many of us strive for, but achieving it can often feel like an impossible task. With so many beauty products and techniques out there, it can be overwhelming to figure out what works best for our skin. That’s where beauty influencers come in. These social media stars have built a following through sharing their beauty tips and tricks, and they have plenty of expert advice when it comes to achieving flawless skin. In this blog post, we’ll be sharing the top tips from some of the most popular beauty influencers on how to achieve that perfect, glowing complexion.

1. Find the Right Skincare Routine for Your Skin Type

One of the most important steps in achieving flawless skin is finding the right skincare routine for your specific skin type. This means identifying whether you have dry, oily, combination, or sensitive skin and using products that cater to those needs. Beauty influencer and makeup artist Huda Kattan stresses the importance of understanding your skin type, saying, “Knowing your skin type is crucial because it will help you determine what products will work best for your skin and what ingredients to look out for.”

2. Don’t Skip the Moisturizer

No matter what your skin type is, moisturizing is essential for achieving flawless skin. Many people with oily skin tend to skip this step, thinking that moisturizer will make their skin even more oily. However, beauty influencer and skincare enthusiast James Welsh says, “Moisturizer is important for all skin types because it helps to balance out your skin’s natural oils and keeps it hydrated.” Look for a lightweight, oil-free moisturizer if you have oily skin, and a thicker cream for dry skin.

3. Always Wear Sunscreen

Sunscreen is a crucial step in any skincare routine as it helps protect your skin from harmful UV rays and prevents premature aging. Beauty influencer and YouTuber Ashley Hockney says, “Sunscreen is a must for flawless skin. It not only protects your skin from sun damage, but it also helps prevent dark spots, wrinkles, and other signs of aging.” Look for a sunscreen with at least SPF 30 and broad-spectrum protection for the best results.

4. Exfoliate Regularly

Exfoliating is an important step in achieving flawless skin as it helps to remove dead skin cells and unclog pores. Beauty influencer and skincare expert Hyram Yarbro recommends exfoliating twice a week for oily skin and once a week for dry skin. He says, “Exfoliating regularly will help your skin to look smoother, brighter, and more even-toned.” Look for chemical exfoliants such as AHAs and BHAs for a gentle yet effective exfoliation.

Beauty Influencers Share Their Best Tips for Flawless Skin

5. Get Enough Sleep

Beauty influencer and model Rosie Huntington-Whiteley believes that getting enough sleep is crucial for achieving flawless skin. She says, “Sleep is the ultimate beauty secret. When you’re well-rested, your skin looks brighter, more radiant, and less puffy.” Aim for 7-9 hours of sleep each night, and try to establish a consistent sleep schedule for the best results.

6. Stay Hydrated

Drinking enough water is essential for maintaining healthy, glowing skin. Beauty influencer and skincare enthusiast Liah Yoo says, “Hydration is key for achieving flawless skin. When your body is dehydrated, your skin becomes dry, dull, and prone to breakouts.” Aim to drink at least 8 glasses of water a day, and consider incorporating hydrating foods like watermelon and cucumbers into your diet.

7. Don’t Overdo It with Makeup

While makeup can enhance our natural beauty, using too much of it can actually harm our skin. Beauty influencer and makeup artist Lisa Eldridge advises, “Less is more when it comes to makeup. Too many layers of foundation, powder, and other products can clog pores and cause breakouts.” Try to opt for a more natural look and give your skin a break from heavy makeup every once in a while.

8. Be Consistent with Your Skincare Routine

Consistency is key when it comes to achieving flawless skin. Beauty influencer and skincare guru Caroline Hirons says, “Skincare is not a one-time thing. It’s about consistency and using products that work for your skin on a regular basis.” Stick to your skincare routine and give it time to work before switching to a different product.

In summary, achieving flawless skin takes a combination of finding the right skincare routine for your skin type, using sunscreen and moisturizer, exfoliating regularly, getting enough sleep and hydration, not overdoing it with makeup, and being consistent with your skincare routine. While it may take some trial and error to find what works best for your skin, these tips from top beauty influencers are a great place to start on your journey to flawless skin.

December 14, 2025
Beauty Influencers Who Are Killing the Game with Their Bold Looks

Blog Post Title: Beauty Influencers Who Are Killing the Game with Their Bold Looks

In recent years, the beauty industry has seen a surge of influencers who have taken the world by storm with their bold and daring makeup looks. These beauty gurus have amassed millions of followers on social media platforms, and their influence has made a significant impact on the beauty industry. From bold and colorful eyeshadow looks to unique lip art, these influencers are pushing boundaries and inspiring others to do the same. In this blog post, we will take a closer look at some of the top beauty influencers who are killing the game with their bold looks.

1. James Charles

At just 22 years old, James Charles has become one of the most influential beauty gurus in the industry. He rose to fame in 2016 when he became the first male ambassador for CoverGirl. James is known for his bold and colorful makeup looks, which he showcases on his YouTube channel, where he has over 25 million subscribers. His unique and creative makeup looks have inspired millions of people to experiment with their makeup and embrace their creativity.

2. NikkieTutorials

Nikkie de Jager, also known as NikkieTutorials, is a Dutch beauty influencer who gained popularity for her incredible makeup transformations. With over 14 million subscribers on YouTube, Nikkie has become a force to be reckoned with in the beauty industry. She is known for her bold and glamorous makeup looks, and her use of bright colors and glitter has made her a favorite among makeup enthusiasts. Nikkie’s passion for makeup and her authenticity have made her a role model for many.

3. Huda Kattan

Huda Kattan is a makeup artist turned beauty influencer who has made a massive impact on the beauty industry with her brand, Huda Beauty. With over 50 million followers on Instagram, Huda is one of the most influential beauty gurus in the world. She is known for her bold and glamorous makeup looks, which she shares with her followers through tutorials and product reviews. Huda’s passion for makeup and her entrepreneurial spirit have made her a trailblazer in the beauty industry.

Beauty Influencers Who Are Killing the Game with Their Bold Looks

4. Bretman Rock

Bretman Rock is a Filipino beauty influencer who has gained a massive following on social media for his bold and daring makeup looks. With over 17 million followers on Instagram and 7 million subscribers on YouTube, Bretman has become a household name in the beauty community. He is known for his colorful and vibrant makeup looks, as well as his sassy and unapologetic personality. Bretman’s unique style and his ability to push boundaries have made him a role model for many.

5. Patrick Starrr

Patrick Starrr is a Filipino-American beauty influencer who has made a significant impact on the beauty industry with his bold and glamorous makeup looks. With over 4 million subscribers on YouTube, Patrick has become one of the most popular beauty gurus on the platform. He is known for his flawless makeup application and his fearless use of bold colors and glitter. Patrick’s positive energy and his message of self-love and acceptance have made him an inspiration for many.

6. Jackie Aina

Jackie Aina is a Nigerian-American beauty influencer who has become a prominent figure in the beauty industry with her bold and fierce makeup looks. With over 4 million subscribers on YouTube, Jackie has become a voice for diversity and inclusivity in the beauty community. She is known for her bold and colorful makeup looks, as well as her honest and unfiltered product reviews. Jackie’s message of self-love and her commitment to promoting diversity have made her a role model for many.

7. Nyma Tang

Nyma Tang is a South Sudanese beauty influencer who has made a name for herself in the beauty industry with her bold and daring makeup looks. With over 1 million subscribers on YouTube, Nyma has become a trailblazer for dark-skinned women in the beauty community. She is known for her vibrant and colorful makeup looks, and her message of self-love and inclusion has inspired many. Nyma’s authenticity and her commitment to promoting diversity have made her a force to be reckoned with in the beauty industry.

In summary, these beauty influencers are not only creating stunning makeup looks, but they are also using their platform to promote self-love, diversity, and inclusivity in the beauty industry. Their bold and daring makeup looks have inspired millions of people to experiment with their makeup and embrace their creativity. These influencers are breaking barriers and pushing boundaries, and their impact on the beauty industry is undeniable.

December 14, 2025
Beauty Influencers Who Are Championing Diversity in the Industry

Blog Post Title: Beauty Influencers Who Are Championing Diversity in the Industry

Summary:

The beauty industry has long struggled with diversity and inclusivity, often promoting a narrow standard of beauty that excludes people of different races, ethnicities, sizes, and abilities. However, in recent years, there has been a rise in beauty influencers who are using their platforms to champion diversity and challenge these outdated beauty standards.

In this blog post, we will be highlighting some of the influential beauty influencers who are leading the charge for diversity in the beauty industry. From creating inclusive makeup lines to promoting body positivity and advocating for representation, these influencers are using their voices to make the beauty industry more inclusive for all.

First on our list is Jackie Aina, a Nigerian-American beauty influencer who has been a vocal advocate for diversity in the beauty industry. She has called out major beauty brands for their lack of inclusivity and has worked with brands like Too Faced and Anastasia Beverly Hills to expand their shade ranges. Aina also uses her platform to educate her followers about the importance of representation and has been a strong voice for inclusivity in the beauty community.

Beauty Influencers Who Are Championing Diversity in the Industry

Next, we have Nyma Tang, a South Sudanese beauty influencer who gained popularity for her “Darkest Shade” series on YouTube. In this series, she tests the darkest shades of foundation from different brands to see if they truly cater to people with deeper skin tones. Through this series, Tang has shed light on the lack of inclusivity in the beauty industry and has encouraged brands to do better in catering to all skin tones.

Another beauty influencer who is making waves in the industry is Huda Kattan. As the founder of Huda Beauty, Kattan has been a pioneer in creating inclusive makeup lines. She recently launched the Huda Beauty #FauxFilter Foundation with 30 shades, catering to a wide range of skin tones. Kattan has also used her platform to promote diversity and body positivity, encouraging women to embrace their unique beauty.

Body positivity and self-love are also at the forefront of influencer Loey Lane’s content. Lane is known for her unapologetic approach to body positivity and has been vocal about the lack of representation of plus-size women in the beauty industry. She has collaborated with brands like Wet n Wild and Lane Bryant to create inclusive makeup collections, and constantly uses her platform to promote self-love and body positivity.

In addition to promoting diversity in terms of race and body size, beauty influencer Manny Gutierrez, also known as Manny MUA, has been a strong advocate for gender inclusivity in the beauty industry. As a male makeup artist, Gutierrez has faced criticism and discrimination, but he has used his platform to break down stereotypes and challenge gender norms in the beauty world. He has collaborated with major beauty brands like Maybelline and Morphe to release inclusive makeup collections.

Last but not least, we have the inspiring beauty influencer, Winnie Harlow. As a model with vitiligo, Harlow has faced challenges in the fashion and beauty industry, but she has used her platform to celebrate her unique skin and inspire others to do the same. She has worked with brands like Desigual and H&M to promote diversity and raise awareness about skin conditions. Harlow has also been a strong advocate for representation of people with disabilities in the beauty industry.

In conclusion, these beauty influencers are using their platforms to champion diversity and inclusivity in the beauty industry. Through their advocacy and collaborations, they are challenging outdated beauty standards and promoting a more inclusive and representative beauty industry. They are not only inspiring others to embrace their unique beauty but also encouraging brands to do better in catering to all individuals. Let us continue to support these influencers and their efforts towards a more diverse and inclusive beauty industry.

December 14, 2025
Beauty Influencers Share Their Favorite Drugstore Finds

Beauty influencers have become a major source of inspiration and information for makeup and skincare enthusiasts all over the world. Their recommendations and reviews hold a lot of weight in the beauty community, and many people turn to them for advice on which products to try. While many influencers often showcase high-end and luxury beauty products, they also have a treasure trove of amazing drugstore finds that are affordable and accessible for everyone. In this blog post, we will be sharing the favorite drugstore finds of some top beauty influencers.

1. Kathleen Lights – Maybelline Fit Me! Concealer

Kathleen Lights is a popular beauty YouTuber known for her honest and detailed reviews. When it comes to drugstore finds, she swears by the Maybelline Fit Me! Concealer. This concealer has a lightweight formula that provides great coverage and blends seamlessly into the skin. It also has a wide range of shades, making it suitable for all skin tones. Kathleen loves using this concealer for brightening her under-eye area and covering any blemishes.

2. Tati Westbrook – L’Oreal Voluminous Lash Paradise Mascara

Tati Westbrook, also known as GlamLifeGuru, is a beauty influencer with a massive following on YouTube. She is known for her in-depth makeup tutorials and product reviews. One of her favorite drugstore finds is the L’Oreal Voluminous Lash Paradise Mascara. This mascara has a volumizing and lengthening formula that gives lashes a full and fluttery look. Tati loves how it holds a curl and stays put all day without smudging or flaking.

3. James Charles – NYX Professional Makeup Micro Brow Pencil

James Charles is a popular beauty influencer and makeup artist who rose to fame through his YouTube channel and collaborations with high-end brands. However, he also has a soft spot for drugstore products, and one of his favorites is the NYX Professional Makeup Micro Brow Pencil. This brow pencil has a precise tip that makes it easy to create hair-like strokes for natural-looking brows. It also has a spoolie on the other end for blending and shaping the brows.

4. Jackie Aina – Milani Baked Blush

Jackie Aina is a beauty influencer who uses her platform to advocate for inclusivity and diversity in the beauty industry. She is known for her bold and colorful makeup looks and her honest product reviews. One of her top drugstore finds is the Milani Baked Blush. These blushes have a luminous finish and come in a variety of shades suitable for all skin tones. Jackie loves how they give a natural flush of color to the cheeks and can also be built up for a more intense look.

5. Manny MUA – Wet n Wild MegaGlo Highlighting Powder

Manny MUA, also known as Manny Gutierrez, is a beauty influencer and makeup artist who has collaborated with major beauty brands and launched his own makeup line. He has also shared his love for drugstore products, and one of his go-to favorites is the Wet n Wild MegaGlo Highlighting Powder. These highlighters have a buttery smooth formula that gives a blinding glow to the skin. Manny loves how they can be layered for a more intense highlight or applied lightly for a subtle glow.

Beauty Influencers Share Their Favorite Drugstore Finds

6. Huda Kattan – L’Oreal Paris Infallible Pro-Matte Foundation

Huda Kattan is a beauty influencer and founder of the popular makeup brand Huda Beauty. She is known for her flawless makeup looks and her love for high-end products. However, one drugstore find that has impressed her is the L’Oreal Paris Infallible Pro-Matte Foundation. This foundation has a long-lasting, matte formula that provides full coverage without feeling heavy on the skin. Huda loves how it keeps her skin looking flawless and oil-free throughout the day.

7. NikkiTutorials – Physician’s Formula Butter Bronzer

NikkiTutorials, also known as Nikkie de Jager, is a Dutch beauty influencer known for her creative makeup looks and her popular series “The Power of Makeup.” She also has a soft spot for drugstore products, and one of her favorites is the Physician’s Formula Butter Bronzer. This bronzer has a silky smooth texture and a buildable formula that gives a natural sun-kissed look to the skin. Nikki loves how it blends effortlessly and smells like a tropical vacation.

8. Desi Perkins – L’Oreal Paris True Match Lumi Glotion

Desi Perkins is a beauty influencer and makeup artist who shares her passion for makeup and fashion on her YouTube channel. She also has a love for drugstore products, and one of her top picks is the L’Oreal Paris True Match Lumi Glotion. This product has a lightweight, moisturizing formula that gives the skin a radiant and dewy finish. Desi loves using it as a base or mixing it with her foundation for a luminous glow.

9. Manny Gutierrez – e.l.f. Cosmetics Poreless Putty Primer

Manny Gutierrez, also known as Manny MUA, is not the only Manny on this list who loves drugstore finds. Another beauty influencer named Manny Gutierrez, also known as Manny Gutierrez, loves the e.l.f. Cosmetics Poreless Putty Primer. This primer has a velvety smooth texture that blurs out pores and creates a smooth base for makeup. Manny loves how it minimizes the appearance of pores and helps his makeup last all day.

10. Tati Westbrook – Essence Make Me Brow Eyebrow Gel Mascara

Tati Westbrook makes another appearance on this list with her love for the Essence Make Me Brow Eyebrow Gel Mascara. This product has a tinted gel formula that adds volume and color to the brows while keeping them in place. Tati loves using it on its own for a natural look or on top of a brow pencil for a more defined brow.

In summary, beauty influencers have shared their favorite drugstore finds that are affordable, easily accessible, and deliver amazing results. From concealers to mascaras, and from blushes to primers, these influencers have tried and tested various products and have found gems in the drugstore aisles. Next time you’re looking for budget-friendly beauty products, don’t forget to check out these influencer-approved recommendations.

December 14, 2025
Beauty Influencers You Didn’t Know Were Also Entrepreneurs

Blog Post:

When we think of beauty influencers, we often picture them as individuals who simply share their love for makeup and skincare products on social media. However, many of these influencers are also successful entrepreneurs who have built their own beauty empires. In this blog post, we’ll take a look at some of the top beauty influencers who are also successful business owners, proving that they are more than just pretty faces.

1. Huda Kattan

Huda Kattan is a name that needs no introduction in the beauty world. With over 47 million followers on Instagram, she has become one of the most influential figures in the industry. What many people don’t know about Huda is that she is also the founder and CEO of Huda Beauty, a cosmetics brand that offers a range of makeup and skincare products. Huda started her business in 2013 with just a few false eyelashes, and today, her brand is worth over $1 billion.

2. Jackie Aina

Jackie Aina is not just a beauty influencer, but also a successful entrepreneur and activist. She started her YouTube career in 2009 and has since gained a huge following for her honest and informative beauty content. In 2018, she launched her own cosmetics brand, FORVR mood, which offers a range of haircare and lifestyle products. Jackie aims to create a space for women of color in the beauty industry and has been vocal about promoting inclusivity and diversity.

3. Emily Weiss

Emily Weiss is the founder and CEO of Glossier, a beauty brand that has taken the industry by storm. Before starting her own business, Emily worked as a fashion assistant at Vogue and later became a beauty editor at Teen Vogue. In 2010, she started a beauty blog called Into The Gloss, which gained a loyal following and eventually evolved into a successful beauty brand. Today, Glossier is valued at over $1 billion, and Emily has been named one of the most influential people in the beauty industry by Forbes.

4. Michelle Phan

Beauty Influencers You Didn't Know Were Also Entrepreneurs

Michelle Phan is a pioneer in the beauty influencer industry. She started her YouTube channel in 2007 and quickly gained a huge following for her makeup tutorials and beauty tips. In 2011, she co-founded Ipsy, a monthly beauty subscription service that has now become a successful business venture. Michelle stepped down from her role at Ipsy in 2016 but continues to be a successful entrepreneur, with her own makeup line, EM Cosmetics.

5. Desi Perkins

Desi Perkins is a popular beauty influencer known for her stunning makeup looks and fashion sense. In 2019, she launched her own eyewear brand, DEZI, which offers a range of stylish and affordable sunglasses. Desi has always been passionate about fashion and has used her platform to promote body positivity and inclusivity. With her successful eyewear brand, she aims to provide high-quality products at an affordable price.

6. Marianna Hewitt

Marianna Hewitt is a beauty and lifestyle influencer who has collaborated with many top beauty brands. In 2017, she launched her own skincare brand, Summer Fridays, with her friend and fellow influencer, Lauren Gores. The brand’s first product, Jet Lag Mask, quickly became a cult favorite, and Summer Fridays has since expanded its product range. Marianna and Lauren have used their expertise and knowledge to create effective and luxurious skincare products that are loved by many.

7. Tati Westbrook

Tati Westbrook is a beauty influencer who is known for her honest and thorough product reviews. In 2019, she launched her own beauty brand, Tati Beauty, which offers a range of makeup products. Tati’s brand gained a lot of attention for its innovative eyeshadow palette, Textured Neutrals Vol. 1, which features a unique “sequin” formula. Tati has utilized her extensive knowledge and experience in the beauty industry to create a brand that offers high-quality and innovative products.

Summary:

Beauty influencers are not just content creators, but also successful entrepreneurs who have built their own beauty empires. From Huda Kattan’s billion-dollar brand to Emily Weiss’s Glossier, these influencers have proven that they are more than just pretty faces. Individuals like Jackie Aina, Michelle Phan, and Desi Perkins have used their platforms to promote inclusivity and diversity in the beauty industry, while also launching their own successful businesses. Marianna Hewitt, Tati Westbrook, and many others have also created their own brands, utilizing their expertise and knowledge in the beauty industry. These beauty influencers have not only inspired us with their makeup and skincare tips, but also shown us that with hard work and determination, we can achieve our entrepreneurial dreams.

December 14, 2025